Boon the Shop​, well known as the first "modern luxury specialty store" in Seoul, South Korea, reached out to Empire to secure the perfect talent to provide music at the grand opening event of its highly anticipated flagship store located in Cheongdam. Empire delivered the Misshapes as DJs who are in high demand for fashion and luxury brand events.

On October 17, 2014, the first day of Seoul Fashion Week, Boon the Shop opened its doors for the grand opening celebration, inviting over 1,200 VIP clients, celebrities, models, fashion designers and industry leaders, bloggers and media from around the globe.

Notable attendees were Anna Dello Russo from Vogue Japan, the store's architect Peter Marino, Supermodel Lindsey Wixson, Haider Ackerman, Chitose Abe of Sacai, Gilles Mendel of J. Mendel, Jack McCollough & Lazaro Hernandez of Proenza Schouler, as well as Korea's A-list celebrities such as G-Dragon, Taeyang, Ko So-Young, and Ha Jung-Woo.

Boon the Shop opened up all of its retail floors for the party, displayed its featured merchandise, launched exclusive collections from leading fashion brands, and presented an exhibition for Proenza Schouler.

The Misshapes, including Leigh Lezark and Geordon Nicol, provided the soundtrack for the entire evening with a cool and classy mix of the latest pop, hottest indie music, and funky dance tunes. They started off on the main floor and then moved over to DJ at the VIP lounge.

It was a special night for fashion in Seoul where international fashion VIP got together at this new Asian luxury landmark.

Empire is a leading provider of talent for retail and luxury events around the world and Empire has worked extensively in Korea for over a decade, providing its world class services through our Seoul-based representative.

On Saturday, October 18, 2014, Empire produced About.com’s Expert Conference for the second straight year at the IAC Building in NYC.

The conference gathers together hundreds of About.com’s experts—the people who write content on the site on topics ranging from travel, health, and tech, to sandwiches, etiquette, and women’s hairstyles. The site is visited each month by approximately 90 million users.

At the 2013 event, new CEO Neil Vogel received applause from the experts throughout the day as he explained the many changes he was planning for the website. He took the stage once again at the 2014 conference, this time to show that he had delivered, taking the once staid website and making it vibrant, exciting, and alive—a site designed to attract viewers to the site and to keep them there. Many images and videos from the new site were displayed prominently on the fantastic high-resolution video wall at the IAC Building (120’ wide x 11’ high).

Vogel introduced other company executives to speak throughout the day and led a panel discussion with some of the site's most popular experts. Attendees also enjoyed catering by Abigail Kirsch, who also provided delectable passed hors d'oeuvres for the cocktail reception that closed the day.

Empire managed all aspects of the About.com conference, providing stage management, registration, TPA procurement, technical direction, catering management, décor. Empire is proud to produce business conferences for some of the world's leading companies.

For the second year in a row, Empire was proud to serve as producer of the Lowline Anti-Gala, which helps raise funds to convert an abandoned, turn-of-the-century trolley terminal on Manhattan’s Lower East Side into the world’s first underground public park. Using innovative solar technology to enable plants and trees to grow underground, the Lowline will become a new kind of public green space and a must-see cultural attraction in one of the world’s most exciting urban environments.

The Lowline has attracted visionaries, artists and creators since the concept was first envisioned so it was no surprise that this year’s hosts would be some of the most celebrated creative figures today – Girls Creator Lena Dunham and Academy Award-winning director Spike Jonze.

Working closely with the Lowline team, Empire worked to develop an overall creative concept to reflect the plans for the park itself. The event would take place underground and would provide glimpses of what the Lowline will feel like once it is built. Skylight Modern, with its cavernous, yet minimal subterranean space would be the perfect venue for this concept.

The evening began above ground with a cocktail reception showcasing a circular bar set around a towering tree. Guests sipped Absolut cocktails concocted by celebrity mixologist Dave Arnold from Booker and Dax and Momofuku while VIPs appeared in front of a media backdrop in the form of a hedge featuring a fire-stenciled wooden Lowline logo.

At the end of cocktails guests made their way underground into a subterranean paradise. Buskers and beatboxers played as guests made their way down the stairs and into a walkway surrounded by trees, plants and foliage provided by Terrain.

Emerging at the far end of the venue, guests abruptly found themselves in a cavernous clearing in which was set a dazzling seated banquet served by Neuman’s Kitchen and Chef Julian Alonzo. The dinner menu included a salad of “edible soil” with raw and cooked garden vegetables, herbs in a flower pot and other sumptuous courses.

In keeping with the spirit of the evening, Lena Dunham and Spike Jonze performed custom skits as Vaudeville characters, inviting guests into their “salon”. Dunham recounted, “as a native New Yorker, I am committed to continuing to create public spaces that reflect the ingenuity and diversity of our city. As downtown kids, our safe outdoor spaces were few and far between—it was before the West Side Highway had been done up all fancy, so a rare trip to Central or Prospect Park was my only experience of the magic of public green spaces.”

Co-founders of the Lowline, Dan Barasch and James Ramsey, spoke about the exciting developments of the upcoming project, estimating a 2018 opening of the Lowline.

Auctioneer CK Swett began with a bottle of Dom Perignon and a starting bid of $1 to warm up the crowd. Lots included tickets for two to Broadway’s Cabaret, a deluxe Tahoe Ski Getaway, a visit the set of Girls, tickets to the Foxcatcher premiere and after-party, and a night on Larry Ellison’s sailboat. Two of the packages sold for $20,000 each. Lena sold the dress off her back, which featured a custom-designed print of the Lowline itself.

Star-studded communal tables served the likes of Edward Norton, LCD Soundsystem’s James Murphy, filmmakers Bennett Miller and Darren Aronofsky, Celerie Kemble and Boykin Curry, Senator Cory Booker, contemporary artist Tom Sachs, and film producer Megan Ellison, as well as slew of New York’s young and established artists, entrepreneurs, philanthropists, and socialites.

As the evening shifted into afterparty mode, blacklights once again transformed the space into an Avatar-like fantasy world as the dinner guests were joined by a second wave of attendees. A beatbox battle by Too Many Zooz and a percussion funk band set the tone for the evening’s headliners: Jack Antonoff’s band, the Bleachers. After their set, LCD Soundsystem’s James Murphy DJ’d well into the night.

Empire was proud to once again serve Lowline and help them create another standard-setting, creative fundraising event that perfectly suited their style and message. To learn more about the world’s first underground park, visit www.thelowline.org.

Empire is a leading creative producer of innovative events and fundraisers worldwide.

On October 30, 2014, Empire Entertainment served as producer for Keep a Child Alive’s 11th Annual Black Ball at the Hammerstein Ballroom in New York City. Generously sponsored by Parfums Givenchy and Jynwel Charitable Foundation Limited, the Black Ball featured extraordinary performances by Alicia Keys, Sean Puffy Combs, David Byrne, NAS and Angel Haze.

Hosted by Keep a Child Alive’s co-founder and 15-time Grammy Award-winning artist, Alicia Keys, Grammy Award winner Sean Puffy Combs, and the legendary Swizz Beatz, the Black Ball has raised over $22.6 million since its humble beginnings in 2004.

The event, designed by Creative Director Earle Sebastian, featured an elegant cocktail reception under a ceiling of simulated stars that were reflected in black mirror with music by DJ Dhundee. In the main ballroom guests were seated at long tables topped with candles and all-white floral arrangements. A proud Alicia Keys and CEO of KCA, Peter Twyman, took the stage to deliver inspiring remarks about the power and potential of young people living with HIV/AIDS.

This year’s Black Ball honored Givenchy’s Artistic Director, Riccardo Tisci, for inspiring new and compassionate ways of thinking through his bold and unapologetic voice in challenging discrimination while breaking cultural barriers in the fashion industry and beyond.

A star-studded guest list of over 600 came out to support Keep a Child Alive’s mission with guests including Madonna, Kanye West, Clive Davis, Selita Ebanks, Estelle, Gayle King, Lala Anthony, Marina Abramovic, Aretha Franklin, Olivia Harrison, Padma Lakshmi, Russell Simmons, Steve Van Zandt, Alek Wek, Mr. Brainwash and amongst others.

Guests dined on a delicious family-style dinner, with a menu designed by guest chef Johnathan Adler of Franny’s Brooklyn and catered by Creative Edge. This year’s Black Ball raised $2.3 million through table/ticket sales, sponsorships, donations, pledges and a live auction that featured a rare Givenchy purse and one-of-a-kind shirt designed by Riccardo Tisci, an India wellness trip package, a Dubai and Maldives luxury vacation, an exclusive dinner and tasting of Remy Martin Louis XIII Black Pearl cognac, two custom designed pairs of Christian Louboutin shoes for parent and child, and other exclusive packages.

Alicia Keys and her band then put on an exceptional performance that, true to Black Ball tradition, featured several amazing musical guests.

Sean Puffy Combs joined Keys to open the concert for an old school classic “Mo Money Mo Problems,” and started the energy on high. Rising star Angel Haze then came out to perform OneRepublic’s “Counting Stars” segueing into a duet with Keys on “Battle Cry".

NAS took the stage next with a hard hitting set of “Streets of NYC,” “New York State of Mind” and “Made You Look.” Puffy then joined him for a pumping “Hate Me Now.” NAS brought out a crowd favorite Phil Collins song, “Coming in the Air Tonight” then a duet with Keys on “If I Ruled the World.”

Closing out the concert, legendary Talking Heads frontman David Byrne joined Alicia Keys to perform “Once in the Lifetime", “Strange Overtones", "Life is Long", “It’s my Life” and “Burning Down the House".

Swizz Beatz and DJ Runna took to the stage to DJ the Afterglow party, having all guests dancing into the early hours of the morning.


Empire has been proud to serve as the Producer of the Black Ball since its inception in 2003 and partner with Keep a Child Alive and Alicia Keys over the past decade to grow it into one of New York’s most anticipated annual fundraising events.

To learn more about Keep a Child Alive, please go to www.keepachildalive.org.

Photos: Chris Saunders and Winston Struye

When one of the world’s leading, luxury jewelry brands sought to launch a new jewelry collection, they turned to Empire to create an exclusive event the likes of which its top clients had never experienced before. In keeping with the character of the jewelry collection, every element of the elegant event was designed with a touch of mystery.

On the evening of the event on Rodeo Drive in the heart of Beverly Hills, guests approached entrance by walking on a custom “red” carpet, emulating the ruby and diamond design of a bracelet that had yet to be revealed. Two immaculately attired male models opened a set of double doors, revealing the salon, completely redesigned as never seen before. Upon entering the salon’s foyer rotunda, guests were surrounded by an installation of sapphire and diamonds, animated within the wall vitrines and projected onto the chandelier, further teasing the bracelet design.

Stepping through the doors guests entered the dimly-lit salon transformed into a breathtakingly elegant, Art Déco-era house of secrets. Model wait staff served custom cocktails and bespoke hors d oeuvres, including caviar pillows and black truffle beignets presented on polished black lacquer trays in unique jewelry-inspired vessels. While enjoying Nicolas Feuillatte Brut Champagne in tall champagne flutes, guests were treated to the first glimpse of the collection, showcased on a group of exquisite female models placed within a tableau vivant or ‘living picture’. With glamorous hair, makeup and wardrobe to mirror the aesthetics of the jewelry collection, the models' movements and interactions with the guests were choreographed by Emmy-award winning director duo, Nappytabs.

The tableau vivant was presented on a custom-designed Art Deco stage comprised of geometric cut mirrors and a gold metallic frame, richly adorned with period accurate props whose use was incorporated into the model choreography. In the center of the room, a large jewelry vitrine adorned with a tall arrangement of white flowers was filled with fog providing guests with a tantalizing glimpse of the jewels on display below and perfectly capturing the mystery of the collection, Upon a musical cue, the models took their places on stage with a dramatic finalé pose showcasing the full collection. Following the performance, the salon’s director invited guests upstairs to a floor which was transformed from a generic suite into a dramatic dining room of black & mirror complete with custom-designed wallpaper, mirrored dining tables, lush tufted chairs, custom-embroidered napkins, and dark, moody, and refined floral centerpieces.

After mingling on the terrace on a beautiful Beverly Hills evening, guests enjoyed a seated four-course meal created by Patina Caterers. Courses included Blue Fin Tuna Tartar, Alba White Truffle Risotto, A-5 Japanese Kobe Cote de Boeuf, and a Cranberry Chutney Cheesecake Sphere for dessert, unveiled by the lifting of a cloche glass. Each course, accompanied by pairings of rare wines, was delivered to the guests via choreographed and synchronized waiter service, intermingled with the female models, which gave the guests more time to get a closer look at the jewels.

Following dinner, guests were invited back downstairs into the yet-again transformed salon, which was now recreated as an elegant Jazz age nightclub. Guests were seated on black leather lounge furniture and served Yuku Kosho Caramels along with vintage cognac, single malt whiskey and dessert wines. As a finalé to the evening, guests were treated to a live performance by Grammy-nominated jazz vocalist Jane Monheit, accompanied by her pianist, who performed on the tableau vivant stage.

For this ambitious, top-tier luxury brand project, Empire created and developed the concept and provided all design, décor, production, talent, catering, permitting, floral displays, scenic elements and staffing, and managed the project from conception to completion.

We were honored to have been part of this pivotal launch for this esteemed jewelry brand. Empire is a leading producer of top-tier luxury events worldwide.

On October 1, 2014, Empire presented vocal group Boyz II Men for a corporate audience in Puerto Rico. Approximately 1,100 guests of all ages, including children packed the ballroom at the El Conquistador hotel for the private performance.

The audience flocked to the stage as Boyz II Men performed all of their greatest hits from the past 26 years including, "It's so Hard to Say Goodbye to Yesterday," "End of the Road," "On Bended Knee," "Water Runs Dry," and an amazing finale of "Motown Philly"

They also performed a Motown medley as well as a Rock medley, including songs by Tom Petty, Nirvana, and Lenny Kravitz.

While performing in Puerto Rico, Boyz II Men were named the "Musical Artist of the Year" in Las Vegas at the Casino Entertainment Awards.

Empire was responsible for proposing, negotiating, contracting, and advancing all logistical elements for Boyz II Men. Empire Entertainment is a leading provider of talent for corporate events and celebrations around the world.

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​For the fifth consecutive year, Empire Entertainment served as producer of ARTWALK NY – New York City’s foremost annual art auction fundraiser, benefiting the Coalition for the Homeless.

More than 800 Coalition supporters, artists, art-lovers, and celebrities gathered in the Metropolitan Pavilion to celebrate ARTWALK’s milestone 20th Anniversary with an evening that included cocktails, a silent auction, and a live auction in the adjoining Altman Building. Actors Jennifer Connelly and Paul Bettany were honored this year for their mission to help the homeless. Bettany recently directed a film about homelessness, starring wife Connelly, to raise awareness of the plight of the thousands of homeless men, women and children living in New York City.

Watch Paul Bettany and Jennifer Connelly's remarks at ARTWALK: http://www.coalitionforthehomeless.org/paul-bettany-jennifer-connelly-artwalk-ny/

The Metropolitan Pavilion served as the main cocktail space and silent auction gallery, featuring over 110 works of contemporary art donated by some of the world’s most celebrated artists, including Christo, Miya Ando, Shepard Fairey, Yoko Ono, Swoon, and Andy Warhol. Paddle8 supplied iPads throughout the gallery for bidding as well as an iPhone app enabling guests to place their bids and receive immediate notifications if they were out-bid or ultimately won their auctions. In the live auction room, Sotheby’s Aileen Agopian auctioned off works by Chuck Close, Jenny Holzer, Cindy Sherman, Roxy Paine, Pat Steir and Ed Ruscha.

The evening, generously sponsored by Dolce & Gabbana and Vogue, began with hors d’oeuvres by Mary Giuliani Catering and cocktails graciously provided by Chopin Vodka, Ca'Del Bosco, Peroni and ONEHOPE Wines. Several of New York’s best restaurants, including Michael’s, The National, Indochine, Acme, The Odeon, Delicatessen, and David Burke Kitchen provided tasting stations. DJ Harley Viera Newton spun tunes in the silent auction room.

Working closely with Coalition for the Homeless’ events team and title sponsor Dolce & Gabbana, Empire Entertainment served as overall producer of the event and was responsible for aspects ranging from event design, layout, production and logistics to décor and restaurant coordination.

ARTWALK NY is the Coalition’s largest annual fundraiser and it benefits their many initiatives, which provide permanent housing, job training, emergency food & clothing, crisis services, and special childrens' programs to over 3,500 New Yorkers each day.

Empire Entertainment is honored to have worked in collaboration with the Coalition for the Homeless and its many supporters to make this year’s landmark anniversary event a huge success.

To learn more about the Coalition for the Homeless or to get involved, visit www.coalitionforthehomeless.org

In October 2014, Avex, one of the world’s biggest music labels, asked Empireto support the visit to New York of 9 member Cheeky Parade, one of Japan’sfastest rising idol groups, during their NINE LIVES tour of the UnitedStates.

Empire handled all negotiations with the organizers of the CBGBFestival, one of New York’s largest music and film festivals, managing tosecure 30 minutes of stage time in Times Square amongst a line up that included Jane’s Addiction, We Are Scientists and Macy Gray.

At New York Comic Con, Empire organized a panel interviewwith all members of Cheeky Parade attended by a group of avid fans, flown in fromJapan, and local followers who were able to ask questions of their idols before joining a photo session with them.

Empire supported the moderator scripting and simultaneoustranslations for both the panel interview and communication with the media.

This was a truly exciting project in which we once were ableto handle an international event that resulted in significantoverseas publicity for the client.

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Once known as the Museum for African Art, The Africa Center has expanded its mission to become the world's leading civic African institution. Together, we worked on a series of events to raise community awareness and provide a gateway for engagement between Africa, New York City and the world.

On Saturday, September 20, The Africa Center opened its doors to the community for a day of performance, art and education. Attendees enjoyed African-influenced Grill Tastings by The Cecil, an Immersive Art Installation depicting Lagos, Nigeria by Emeka Ogboh, Dance Performances by the Dance Theatre of Harlem, a special appearance by Chelsea Clinton and more.

Later, guests were invited to a very special evening of music and exploration as we journeyed to the heart of the Malian blues with the Festival in Exile, which featured musical performances by Salif Keita, Oumou Sangare, Vieux Farka Toure, Samba Toure & Amanar and other special guests.

On Monday, September 22, the events continued with a UN Policy Summit, in collaboration with the United Nations, Boston Consulting Group and the Mo Ibrahim Foundation. The full day of panel discussions gave dignitaries such as Kenyan President Uhuru Kenyatta the opportunity to discuss the importance of inclusive economic transformation and sustainable development, and to promote the practical measures, partnerships and mechanisms that will make Africa’s vision of the future possible.

A week of events concluded with a private screening hosted by the Brazzaville Foundation, that showcased the untold story behind history, Plot for Peace. The film screening was followed by a Q&A session with panel discussions and cocktails.

Additional events showcased art, film and performers from all over the continent, leaving guests with a better insight on The Africa Center’s mission.

Empire served as overall producers for the entire event series. Empire helped develop the original concept for the event series, executed several lead-up development events, handled all design, technical production, event logistics and services and staffing for the extensive project.

We look forward to continuing our work with The Africa Center and partnering with them as they move towards a permanent opening.

To learn more about the Africa Center and to get involved please visit http://www.theafricacenter.org/index.php

Empire’s Brazil / Latin America Division, and Brazil Managing Director, Béco Dranoff, recently served the U.S.-based Brazilian NGO, BrazilFoundation, as technical producers and logistics coordinators of their 12th Annual Gala Dinner, a fundraising event to benefit ongoing social projects in Brazil.

The black tie event took place on September 18th, 2014 at the atrium and terrace of the David H. Koch Theater at New York’s Lincoln Center. Over 500 exquisitely-attired attendees swarmed the red carpet, enjoyed the cocktail reception and feasted on a sumptuous multi-course dinner all while watching live performances by Brazilian music pop-star Baby do Brasil, classical ballet dancer, Ingrid Silva, and dance group Capoeira Nagô.

The evening’s emcee was Homeland star, Morena Baccarin and, among the many notable guests from Brazil and elsewhere, was Brazilian Ambassador Ana Lucy Gentil Cabral Petersen and singer Bebel Gilberto who received the Foundation’s Global Brazilian Award. Following dinner, Phillips auctioneer August Uribe conducted a live auction of 15 lots including precious artwork and priceless experiences. Béco Dranoff, who is also an accomplished music producer, served as DJ for the evening spinning an amazing mix of Brazilian music for cocktails and dinner.

Emphasizing the event’s theme Celebrating Women, several videos of the Foundation’s work were shown on a large projection screen and three Brazilian social project leaders received awards.Restaurant Associates provided catering and flowers were generously donated by Brazilian florist, Zezé Flores. Brazilian brands featured prominently in the evening’s parting gifts including Melissa shoes as well as Gelatto by A.B. Biagi and Brigadeiros by Brigadeiro Bakery.

Empire was honored to work in collaboration with HCampos Group – Helio Campos, on the BrazilFoundation Gala, New York City’s most noteworthy annual Brazilian society event. To learn more about the BrazilFoundation and its programs visit the Brazil Foundation.

Empire’s Brazil / Latin America Division is a leading producer of events both on behalf of international clients seeking to execute projects in Latin America, as well serving Brazilian and Latin American clients in the United States and aroundthe world.