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Empire Produces a Spectacular Birthday Weekend for a Private Client in Las Vegas, NV

Empire Produces a Spectacular Birthday Weekend for a Private Client in Las Vegas, NV

Las Vegas, NV

June 2011

When a private client and her husband wanted to celebrate a fiftieth birthday with an unforgettable weekend in Las Vegas with friends and family, they turned to Empire as the overall producer for the project. With a VVIP guest list of over 125 attendees traveling from as far away as Europe & Asia, every aspect of the weekend would need to be planned with the utmost personalization and exquisite attention to detail. The expectations for the weekend would be nothing short of perfection. In the weeks leading up to the events, Empire worked closely with the client to design and send a unique invitation based on the Las Vegas skyline, supported by a visually-consistent registration / guest info website and travel staff offering a personal concierge touch. On Friday the weekend festivities began with airport greeters, personal greeting at the Encore check-in, whimsical welcome packages, an extraordinary gift bag including everything from engraved bottles of Johnny Walker Blue to iPods pre-loaded with the birthday girl’s soundtrack for the weekend. That afternoon, the hosts held an informal hospitality in their tower suite at the Encore. On the first night, guests assembled for an arrival dinner at SW Steakhouse where the entire outdoor patio overlooking the Wynn’s animatronic Lake of Dreams was seated in long, candlelit banquet tables. Following the elegant dinner, some of the guests retired to the hospitality suite for gambling lessons with Blackbelt in Blackjack author, Arnold Snyder. Other guests headed to XS Nightclub at the Encore where VIP tables and bottles of champagne on ice had been reserved to dance the night away.Saturday morning started early and guests participated in a myriad of custom designed activities for every taste. Activities included personalized yoga instruction with an instructor flown in from New York, golf at the Wynn Las Vegas Golf Club, private helicopter tours of the Grand Canyon and Hoover Dam, Humvee desert expeditions and guided hiking in the Las Vegas hills. Other guests relaxed at the fully-stocked pool cabanas reserved at the Encore Beach Club, went shopping on the Las Vegas strip or enjoyed spa & salon treatments.Saturday evening’s event began with over 100 guests being treated to a performance of The Beatles LOVE by Cirque de Soleil at the Mirage Hotel. Guests were then transported back to the Alex Ballroom at the Wynn for the Saturday night big bash - the centerpiece event of the weekend. Working closely with the client, a major art collector and philanthropist, Empire transformed the elegant Alex Ballroom into her ‘magical, bohemian chic’ vision. All of the formal furniture in the indoor ballroom were replaced with contemporary furnishings grouped around a custom-designed black lacquer dance floor and main stage dressed in fabrics. The outdoor terraces were surrounded by over 200’ of high topiary covered with twinkle lights that glowed in the desert evening and lit the comfortable terrace lounge seating as well as the single malt tasting station and cigar areas. Exquisite crystal votive candle-holders and floral designs featuring a combination of feathers and flowers complemented all of the individual rooms’ aesthetics. The menu for the evening featured all of the couple’s favorite foods including everything from raw seafood bar and sushi stations to southern fried chicken and Asian specialties from Hot & Juicy. Many of the side rooms and wine closets of the ballroom were transformed into activity areas including henna and temporary tattoo stations, a photo booth, a karaoke lounge and even a dessert buffet that later became a pole-dancing nightclub.On the stage Empire presented a program custom-designed to the birthday girl’s tastes. In addition to toasts, remarks and a hilarious speech by a fictitious art consultant supported by a slideshow presentation, the evening featured non-stop music and entertainment. DJ’s Andrew Andrew spun a playlist of the couple’s favorite music via iPads, allowing them to control the music from the stage, the dance floor, or even the bar. The event featured live performances by the Australian Bee Gees Revue and the Funky Monks, the Red Hot Chili Peppers tribute band. Guests remained on the dance floor surrounded by Go Go dancers well past 4:00AM and adorned themselves with costumes and props provided specifically for the evening’s festivities. The next morning began with a whimsical ‘Hangover Brunch’ in the Encore’s Sinatra Restaurant at which centerpiece bowls of sunglasses, Alka Seltzer, aspirin, Emergen-C and other hangover cures were served. On their arrival at the brunch, guests were amazed to receive a printed & bound photo book and USB credit card featuring all of the photos of the previous night’s events that had ended only hours earlier. The day continued more activities, guest departures for most and a straggler’s dinner at Rao’s Restaurant. Empire’s responsibilities for the program included concept and agenda development, hotel room contracting and coordination, invitation, website and collateral design, RSVP tracking, guest communications, guest ground transportation, welcome packages, meal functions, classes, excursions and activities, shows, pool cabana and nightclub reservations, menus and catering, entertainment as well as all event design and production. With the exception of the client, their extraordinary staff and the outstanding Encore & Wynn hotel team, Empire provided all personnel to manage and execute the project onsite. The net result of the weekend: an immensely happy client and a rewarding experience for all attendees and participants. The client feedback was best captured in the following email from the client’s executive assistant: “The e-mails that [the client] is getting back on the event are over-the-top, ridiculously positive. Many of them read like unbelievable infomercial testimonials, others like they had a spiritual transformation, all of them 200% positive. Objective achieved beyond expectations. You are some kind of an amazing team.”Empire is a leading producer of personal and milestone events and is delighted to deliver beyond expectations for this and other private clients.

Empire Delivers Performers Representing the Four Corners of the Earth for an Incentive Celebration

Empire Delivers Performers Representing the Four Corners of the Earth for an Incentive Celebration

New York City, NY

June 2011

Each year, one of the world's top food and beverage companies flies its top performers and their spouses from around the world to its New York headquarters to celebrate their sales achievements and recognize their accomplishments.The trip includes sightseeing, business programs and an evening in NYC. The highlight of the annual trip is always the awards dinner, held inside a state-of-the-art tent built temporarily on the grounds of the corporate headquarters. For the past several years, this company has consistently turned to Empire Entertainment to deliver a program of brief performances to occur between sections of awards as well as post-awards ceremony entertainment.This year and in years past Empire was charged with creating a program of entertainment that translated over the multinational attendees that were present and that could segue naturally into a night of dancing and celebration.Empire presented four international acts that represented regions around the globe.The Bollywood dance troupe Ishaara dazzled the crowd with a high energy Indian dance performance. The NYC Lindy Hoppers were up next and put on a swinging performance that impressed the crowd with their acrobatic moves and custom choreography, created just for this event. Next on the stage Empire presented a beautiful and intimate flamenco performance by Flamenco Vivo. Finally to close the awards and set up for the party, the African Children’s Choir came roaring to the stage from the back of house to get the crowd ready to dance. As they came to the finale of their performance the Eturnity Band, New York City's best R&B, Funk & Motown dance band, took the stage and kept the audience dancing until the end of the night.Empire Entertainment is the leading booker and producer of talent and performers for corporate events and has delivered variety and theatrical talent reflecting nearly every region and nation on earth.

Empire Produces Conservation International's New York Gala Featuring Former UK Prime Minister Tony Blair

Empire Produces Conservation International's New York Gala Featuring Former UK Prime Minister Tony Blair

New York City, NY

June 2011

For Conservation International’s 14th Annual New York City Gala, Empire Entertainment, in partnership with @Radical.media, once again reinvented the traditional gala event model. By presenting the issues & content as the central focus of the evening, Conservation International’s attending supporters were not only well entertained, but well informed by the experience.The evening’s dynamic stage program was led by ABC News Correspondent George Stephanopoulos and included a live stage discussion with former UK Prime Minister Tony Blair. As Mr. Stephanopoulos interviewed Mr. Blair, guests learned first hand about the myriad issues threatening our world’s ecosystems and how governments both help and hinder eco-efforts. The informative and fluid discussion focused on Mr. Blair’s personal experiences in facing the challenges and opportunities in trying to make progress on conservation and sustainability.

Following dinner, Empire broke new ground by literally bringing the audience live to Liberia, Brazil and Japan. Making use of Mr Stephanopoulos’ skills as a live television host and with the help of Skype IP video conferencing technology, the event featured a live magazine show format that brought three of Conservation International’s field scientists from Liberia, Brazil and Japan live onscreen into the event. All three shed light on the importance of marrying global & local community efforts in the fight for conservation & sustainability and guests were able to witness first hand the work of Conservation International in disparate regions across the globe.Other speakers for the evening included Conservation International CEO, & Co-Founder Peter Seligmann and the president of the Council on Foreign Relations, Dr. Richard Haass.The setting for the dinner, The Hall of Ocean Life, was transformed with a stage set that included breathtaking falls of cascading indigo fabric that created a waterfall effect.

Tables were set with exquisite, sustainable floral arrangements for a combined effect that was understated, refined and dramatic. Held in the magnificent American Museum of Natural History, the event also featured an elegant cocktail reception in the Cullman Hall of Universe and a dessert reception in the Hall of Biodiversity.

Leveraging creative and production strengths, Empire, in collaboration with the Conservation International team and @Radical.media were able to deliver a flawless evening that informed, entertained and inspired the gala attendees.

Empire Produces Macy Gray For the Challenged Athletes Foundation

Empire Produces Macy Gray For the Challenged Athletes Foundation

Waldorf Astoria, NYC

June 2011

It was a night to remember for the Challenged Athletes Foundation (CAF) who hosted their benefit gala, “A Celebration of Heroes, Heart & Hope” at the world- renowned Waldorf Astoria in New York City. Over 800 guests comprised of innovators, achievers, endurance athletes and leaders came together to support CAF to help provide opportunities to people with physical disabilities so they can pursue active lifestyles through physical fitness and competitive athletics. CAF has enabled individuals to complete an Ironman with one leg, ride 620 miles down the coast in a handcycle, play baseball with other kids and compete in multiple sports in the Olympics. CAF’s goal is to help people with physical disabilities accomplish the challenge that is set before them and live life to the fullest by providing mentoring, clinics and support programs, as well as removing the barrier of expensive equipment and training and competition costs.Empire was honored when CAF had asked us to provide a headline entertainer to help celebrate the achievements and bravery of these amazing athletes. Empire fulfilled the client’s request by securing superstar performer Macy Gray and handling all contracting, management and logistics for her performance.After an inspirational program of speakers and presenters who were endurance athletes themselves, CAF hosted a compelling and exciting live auction that raised over $1 million dollars in a matter of minutes. Macy Gray then performed her greatest hits, such as “I Try, “Kissed It,” and Beauty in the World,” as the Challenged Athletes gathered on stage as a finale to a night full of inspiration and unforgettable stories. Empire supports the Challenged Athletes Foundation in their mission to have a great and significant impact on each physically challenged athlete served.To learn more about CAF, please visit www.challengedathletes.org.

Empire Helps to Produce the Eighth Annual Games for Change Festival with Former U.S. Vice President Al Gore

Empire Helps to Produce the Eighth Annual Games for Change Festival with Former U.S. Vice President Al Gore

New York City, NY

June 2011

Games for Change is the leading global advocate for the development of games that contain tangible social messaging. The Games For Change Festival is the crown jewel in the organization's event calendar. Each year gamers and game designers from around the world descend on New York to talk about -- and play -- the games that are changing the world. This year marked the eighth G4C festival and the event's directors were determined to take the event to new highs. Enter: Empire Entertainment. Empire orchestrated the 3-day festival's main stage, aggressively honing the event's A/V elements and running the show like a nationally broadcast television special, helping G4C take the first steps in transforming the historically low-key, "D-I-Y" festival into a world class event. Highlights of the 2011 Games For Change Festival included an awards ceremony honoring the best socially-conscious games of the year, an arcade where attendees could play those very games, and keynote presentations by video game and entertainment guru, Jesse Schell, and former U.S. Vice President, Al Gore. Empire is a leading producer of festival and not for profit programs.

Empire Produces a Software Company's Partner Preview Event in Taipei, Taiwan

Empire Produces a Software Company's Partner Preview Event in Taipei, Taiwan

W Hotel, Taipei, Taiwan

June 2011

When one of the world’s leading software companies unveiled their newest operating system in Taipei, Taiwan, they turned to Empire Entertainment’s Japan-based Asia headquarters for local assistance with the project. Working swiftly with the US-based client, Empire Japan developed venue options and costs and joined the client for a site visit within days of the first contact to lock in final venue, The W Hotel Taipei, logistical and production details for the project. On June 2, 2011, hundreds of partners and members of the international technology and software media from around the world attended the event. Empire Entertainment Japan provided local production support in Taiwan including site selection and contracting, lighting, invitations, reception, shuttle bus operation for the guests, securities, onsite cameraman, and video edit for press release.

Empire Entertainment’s Tokyo-based Asia headquarters is a unique resources for corporate event planners seeking to produce world class events throughout Asia.

The 4th Annual Internet Week New York Festival

The 4th Annual Internet Week New York Festival

New York City, NY

June 2011

The 4th annual Internet Week New York festival featured hundreds of events around New York City between June 6-13, 2011. For the second consecutive year, the founders of the event entrusted Empire Entertainment to produce the many events that took place at the festival headquarters at the Metropolitan Pavilion and Altman Building.The ground floor of the Pavilion became a “digital playground”, packed with new technologies and interactive exhibits and presentations brought in by more than 40 sponsors of the event.The HQ kicked off on Monday, June 6th with a private preview for dozens of members of the press who turned up to hear opening remarks from David-Michel Davies (Chairman of Internet Week New York), Katherine Oliver (commissioner of the New York City Mayor's Office of Media and Entertainment), as well as a keynote presentation by Senator Chuck Schumer. The Senator outlined his vision of New York moving to the forefront of the nation's technology leaders, taking over Silicon Valley before long. He advised the crowd that a working group that included Mayor Bloomberg and Governor Cuomo has already been created to work towards that goal.The HQ was then opened to the public who flocked to the space to enjoy the many techno-lounges and installations. Just a few highlights included:• A “Digital Archaeology” exhibit consisting of 28 extinct - - but historically significant - - websites. The sites were cleverly displayed on vintage hardware and software corresponding to the period of each site’s launch, which made them all the more fun for attendees to interact with.• An interactive experience entitled "Can You Draw The Internet?", which challenged "students, creative directors, and established artists" to "[c]apture the spirit of the Internet's billions of pages in a single image."• An immersive Yahoo! experience designed to take attendees “deep into the Yahooverse with interactive, themed zones” which brought to life the brand’s leading content properties, including Yahoo! Finance, Entertainment, News and Sports. Khloe Kardashian made an appearance at the Yahoo exhibit for a guest spot on “The Thread,” where she talked about how important social media is to her and the Kardashian sisters’ many businesses.The first day culminated with a buzzworthy opening night party, attended by over 1,000 guests, and which included live DJ sets by The Hood Internet and the Rapture DJ’s, followed by a tremendous live performance by Brooklyn-based experimental synthpop band Cold Cave. Attendees over the course of the week were also able to take in an incredible abundance of content provided in live presentations on two stages in the HQ, as well as a smaller “classroom” custom-built for the event. Topics of discussion ranged from the light and quirky (“Love on the Go -- How Mobile is Changing Modern Dating”) to the more serious and content driven (“How Mobile Advertising is Impacting Brands and Consumers”). One highlight of the stage presentations at the HQ was a panel discussion called “The 24/7 Online Newscycle & Reaping the Rewards of Real Time Reporting,” featuring Jim Frederick, managing editor of TIME.com, Tony Haile, GM of Chartbeat, the analytics service, Paul Berry, CTO of Huffington Post, and moderated by Laurie Segall from CNNMoney.And for sponsors who wanted a space for even longer stage presentations, Empire also secured the Altman Building, a beautiful space adjoining the Metropolitan Pavilion which was perfect for a full theater-style set up for larger presentations. OMMA held a day long conference, titled "The Tablet Revolution." Featuring keynote presentations and panel discussions, they highlighted the innovations in the emerging technology for Tablets. The next day, the Yahoo! “Provoke Summit” featured a keynote presentation by best-selling author of six books on the intersection of science, technology and personal experience, Steven Johnson.And in just a few hours after the Yahoo! Presentation, Empire changed over the theater into a cocktail party & fashion show, sponsored by Kaboodle. The show featured 24 fashion bloggers, styled by Bloomingdales, strutting their looks down the runway, built down the center of the room. Following the fashion show, Empire once again transformed the Altman Building, this time into a 500 seat theater, where it hosted the 2-day IAB Sponsored Conference, with keynotes and panel discussions throughout. The IAB Conference also utilized the Altman Building's downstairs Gallery space as a breakout room, and it's Green Room as an Interview location. Empire oversaw the 4th Annual Internet Week New York festival headquarters from conception to completion, coordinating registration for the thousands of guests, stage management and producing all of the presentations in the theater and on both HQ stages, and managing the event sponsors from the design process for their footprints in the space and all of their needs from load-in to load-out.Empire is proud to produce Internet Week New York, and has provided production support to many other festivals including The New York Film Festival, The World Science Festival, The Tribeca Family Festival, and more.

Empire Co-Produces the 15th Annual Webby Awards, Livestreamed For the First Time

Empire Co-Produces the 15th Annual Webby Awards, Livestreamed For the First Time

New York City, NY

June 2011

On Monday, June 13, 2011, Empire Entertainment co-produced The 15th Annual Webby Awards at the Hammerstein Ballroom in New York City.The Webby Awards is the leading international award honoring excellence in web design, creativity, usability and functionality, and has been referred to as "the Internet’s Highest Honor" by the New York Times. Empire secured Lisa Kudrow to host the event, and in her opening remarks, she explained that the event is designed to “celebrate the transformative, uplifting, and life-changing role that digital media plays in all of our lives”. Kudrow also reminded the 1,000+ attendees that the event was livestreamed for the first time ever, on a number of Facebook media pages, including those of The Huffington Post, SportsNation, (RED), National Geographic, Funny or Die, BuzzFeed, Martha Stewart and more.The Webby Awards is perhaps best known for allowing winners just 5 words for their acceptance speeches, which has led to many touching, hilarious, and creative moments over the years. A few of the highlights in 2011 included:• Harry Potter star Daniel Radcliffe presenting The Webby People’s Voice Award for Fashion to Vogue.com. Vogue Editor-In-Chief Anna Wintour accepted the award, and her 5-word speech “Sometimes geeks can be chic” brought a great roar from the crowd.• Peter Vesterbacka, CMO of Rovio, the company that created “Angry Birds” accepting the Webby Award for Best Mobile Game. Dressed in a pig costume, Vesterbacka used his 5-words to say “Stay angry - - get those pigs!”, and was then pelted by dozens of stuffed animal birds that had been handed out to audience members earlier in the evening.• 82 year-old Martin Cooper - - inventor of the cell phone - - accepting the 2011 Lifetime Achievement Award to a standing ovation from the crowd. Holding an oversized mobile phone from many years ago, Cooper’s 5- word speech “Can you hear me now?” was a huge hit with the audience.• ABC News Anchor Christiane Amanpour presenting the 2011 Webby Special Achievement Award to the country of Egypt. The award was accepted by Amr Salama and Mohamed Diab to a standing ovation. Their poignant 5-Word speeches were “Injustice….Oppression…SocialMedia…equals Revolution!” and “Support freedom - - come visit Egypt”.The evening had many high-points, including a live performance of “The Bed Intruder” song by Antoine Dobson, as “auto-tuned” by The Gregory Brothers. And later in the evening, Norah Jones hit a more serious note, performing a beautiful and haunting version of Johnny Cash’s “Ain’t No Grave” in celebration of Chris Milk's beautiful video piece "The Johnny Cash Project" which won the Webby Award for best NetArt. These two musical performances highlighted the ability of the Webby Awards to seamlessly move between poignant moments and the kind of quirkiness that only is possible thanks to the Web. Co-produced by Sunset Lane Entertainment, and with a fantastic set design by Performance Environment Design Group, the 15th Annual Webby Awards was a huge success. Major League Baseball Advance Media expertly handled the livestream, even allowing viewers to watch a second livestream of the backstage green room while the event itself was unfolding live onstage. Highlights of the event can be viewed at The Webby Award's YouTube Channel.Empire Entertainment has been a producer of The Webby Awards since 2005. We take pride in clients such as Recognition Media who choose to work with us year after year on their most important projects.

Telemundo Upfront and Party 2011

Telemundo Upfront and Party 2011

New York City, NY

May 2011

When Telemundo - one of the world’s leading producers of Spanish language television programming - needed a world-class, full-service, creative production team to help them deliver their 2011 Upfront experience to their advertisers,they looked to Empire Entertainment to help them design, execute and realize their futuristic vision for this all important, one-chance only event. This year’s Upfront presentation and party, delivered to an audience of over 1000 of Telemundo’s key advertisers & sponsors, would have to present Telemundo as a future-forward brand and integrated media platform, but would also have to communicate a deep understanding of the opportunities created by the profound demographic changes in an increasingly Hispanic America which Telemundo calls “the Shift.” The venue chosen was New York’s American Museum of Natural History with the presentation to be held in the LeFrak IMAX Theater and the party to be held in the futuristic and Astronomy-themed Cullman Hall of the Universe. Working with the client’s desire to take the audience on a futuristic journey and making best use of the Museum’s powerful architecture and design, Empire was able to create a scripted guest experience from invitation to departure. Electronic save the dates and invitations were designed as boarding passes that installed a countdown clock widget on both recipients desktops and mobile devices as a constant reminder to build anticipation in the weeks leading up to the event. On the evening of the Upfront, the futuristic arrival area was designed as a check-in area for a spaceflight inspired by motion pictures like The Fifth Element. Check-in attendants dressed in custom silver, black & blue body suits and holding Telemundo-branded iPads welcomed guests to present their synchronized countdown invitations on their PDAs, smart phones and tablets to check in for their transcendental odyssey to Telemundo’s vision of the future. Even before the start of show, guests were ushered into the grand LeFrak IMAX Theater – their launch pad for the evening - where UV / blue lighting runway lights and futuristic sounds transformed the space into a mission control readying for a blast-off. As the moment for the Upfront began, the animated mission control panel on the huge 60’ wide X 38’ high IMAX screen faded away and was replaced by a countdown in Spanish …Cinco, quatro, tres, dos, uno! A powerful opening video sequence featuring moving graphics, animations and programming highlights kicked off the show and took the audience for a lightspeed ride into the Upfront presentation. The opening highlighted current programming and built energy for the introduction of the first presenter, outgoing President and Hispanic television legend Don Browne. Don and other speakers from programming, news, specials, sports, music television programming platform Mun2, sales and executive management including Lauren Zalaznick, all helped tell the hugely promising story of Telemundo’s value proposition as the Shift comes to be all around us. The various presenters displayed current & future programming and emphasized Telemundo’s role in both reflecting and creating U.S. Hispanic cultural experience while showcasing an awesome influence of several up and coming Hispanic actors, athletes and musical artists. The Upfront presentation ended with a surprise performance by Fast & Furious 5 actor and musical performer Don Omar, who had the audience on their feet dancing to his hit Danza Kuduro.Immediately following the presentation, guests were led out down a hallway of modular tunnels lit with brightly colored LED runway lights and were handed futuristic cocktails by their flight attendants as they made their way into the after party in the Cullman Hall of the Universe. As guests mingled and danced beneath the suspended planetarium, the futuristic theme of paradigm shift was again realized. The after party was a great hit with the guests. As a cultural and experiential immersion, attendees were given leave to eat, drink & lounge on white space-age furniture and play with interactive, touch-screen web tables while listening to a huge range of Latin music from Regional Mexican to Latin Electro spun by DJ Donna D’Cruz. As a highlight to the afterparty, Telemundo star Jencarlos Canela took the stage and performed a 30 minute dance set of hits with his band that kept the audience dancing right up to the end. From countdown clock invitations to infinity mirror cocktail tables at the after party, Empire delivered a cosmic odyssey of epic proportions for Telemundo’s guests. By the end of the evening, Telemundo had successfully communicated their vision to hundreds of senior marketing and advertising executives – effectively mobilizing their targeted audience to partner with them in capturing a burgeoning Hispanic market in a shifting American demographic. From start to finish, our client’s objective and futuristic vision were achieved in every aspect of the event. Great partnerships with the American Museum of Natural History, Restaurant Associates, Sales Graphics and many others led to precise implementation of the event. Empire is a full-service, creative production company that produces world class events for world class clients.

Empire Produces Launch Events for Xinhua News Agency's Times Square Headquarters

Empire Produces Launch Events for Xinhua News Agency's Times Square Headquarters

New York City, NY

May 2011

When the largest news agency in the People's Republic of China wanted to hold opening events for their new North American Headquarters in Times Square, they asked Empire Entertainment to produce a sophisticated launch party.In existence for 80 years, Xinhua News Agency operates roughly 40 domestic bureaus in China and 140 overseas offices across the globe. Xinhua owns more than 20 newspapers and a dozen magazines, and it prints in eight languages: Chinese, English, Spanish, French, Russian, Portuguese, Arabic and Japanese. In 2010, they launched their own news network "CNC World TV". For the New York launch, the festivities began after the Opening Bell Ceremony at the NASDAQ MarketSite. Empire produced a luncheon event at Xinhua's brand new offices overlooking Times Square. The event was attended by Xinhua executives from across North America and the world, including a delegation from the global headquarters in Beijing. Among the nearly 100 guests were high-level business and political leaders including Ambassador Peng Keyu of the Chinese Consulate-General in New York, Tom Gallo of the U.S. State Department Office of Foreign Missions, and President of the National Committee on U.S.-China Relations Steve Orlins. Following a brief cocktail hour, giving the guests a chance to explore Xinhua's state-of-the-art offices, attendees were greeted by North American Bureau Chief Zeng Hu. Remarks were also given by Ambassador Li Baodong of the Chinese Mission to the United Nations and finally from Zhou Xisheng, Xinhua Vice President and Executive Deputy Editor-In-Chief. The speakers then participated in a ribbon-cutting ceremony and champagne toast to Xinhua's future in New York and the world. In the evening approximately 200 friends, colleagues, and honored guests arrived at the Marriott Marquis Sky Lobby just across the street from Xinhua's North American Headquarters for a cocktail event. In addition to remarks from Zhou Xisheng celebrating the day's joyous occasion, a special performance was given by Huang Ruo and his Fire ensemble. Known internationally for his compositions which blend Eastern and Western musical conventions, Dr. Huang gave a rousing performance at the piano while accompanied by clarinet, violin, viola, and pipa (Chinese lute). Empire worked closely with Xinhua and their PR firm the Brunswick Group to design these events and ensure a smooth flow between remarks, dining, and other important moments in the program. Serving as overall event producer, Empire managed/coordinated all aspects of production including venues, lighting, staging, audio, video content, catering, catering staff, video documentation, design and décor, graphic presentation, security, and overall project management. In this unique venue, Empire coordinated between the in-house production team, external audio/video vendors, electronic news media, and building management to integrate the various technologies and production elements required to execute the first-ever production held in this private office space. Empire Entertainment is a leading event producer for international companies in New York City and around the world.

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