Known as Asia’s largest global sports media property, ONE Championship, with the help of Empire, produced the “Nielsen Presents: A New Era of Sports in Japan” conference in Tokyo.

Held at the beautiful Palace Hotel, this invitation-only conference featured exclusive data and insights about the market from Nielsen, as well as a series of engaging keynotes and panel discussions on how top sports rights holders, media, technology, and brand executives are working to usher in a new era of sports to Japan. With Japan playing host to some of the world’s largest sporting events over the next couple of years, all eyes are on Japan as it takes front and center of the global sports stage.

After the conference, the venue was transformed to a gala dinner, bringing in World Champions athletes, celebrities, and VIP guests.

Empire is proud to produce business conferences for some of the world’s leading global sports media property worldwide.

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After a 10-year hiatus, Project Runway will return to Bravo revamped and better than ever with a new host, mentor, and judges. Airing it’s 17^th season premiere, this culturally iconic television show features 16 designers showcasing their talent for fashion design in a nail-biting reality experience not to be missed. Bravo Media called on Empire to produce a highly glamorous bash to welcome the show back to its originating network.  

The momentous premiere was celebrated by the show’s judges Karlie Kloss, Christian Siriano, Brandon Maxwell, Elaine Welteroth, and Nina Garcia at Vandal in New York City. Drawing inspiration from the venue’s decor featuring world-renowned street artists, Empire designed five rooms with creative and bold activations for the 250 guests to explore. Upon entry, guests were immersed in a funhouse-inspired checkered room with Bravo’s Project Runway logo stretching across the wall in black and white. Once inside, a hallway of dress forms inspired by those used in the show drew guests into the main event spaces.

Red carpet festivities and guest arrivals were accompanied by custom stenciled cocktails and passed hors d’ouevres. A velvet curtain entrance to the next room revealed a runway with an eye-catching LED arch and floor-to-ceiling images of the judges. Among the activations were two live art performances; The Bumby’s anonymous “Fair and Honest Appraisal of Your Appearance,” and Once Upon a Laurén & Jen Mussari live-painted custom, branded make-up pouches.

Another room installation featured a full-size bar cart adorned in florals and foliage, the perfect backdrop for a celebrity and influencer photo op. The cart, surrounded by accessory walls filled with metallic heels, boxes, and notions, transported guests to the work room familiarly seen on the program.

In the main party room, guests enjoyed passed hors d’oeuvres and food stations inspired by street food from Chile and Barcelona. DJ Hannah Bronfman kept the crowd dancing all night long, especially the contestants!

Before screening the never-before-seen clip of Season 17, NBC Universal Lifestyle Networks’ President, Frances Berwick, and new Project Runway host, Karlie Kloss, gave brief remarks about the show while guests continued the fun until the end of the night.

For more on Empire’s past work with Bravo Media, please click here.

Empire is a leading producer of premieres for television, motion picture, and other media and entertainment clients.

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When adidas Japan wanted to make a statement at Atmos Con, one of Japan’s largest sneaker conventions, they call upon Empire Japan to help design and execute the perfect booth experience.

Held at Hikarie Hall Shibuya, Atmos Con brought out thousands of sneakerheads for a multi-brand retail experience featuring some of the globes most coveted kicks. This included Nike Sportswear, Asics, Manhattan Portage, Fila, Puma, and Reebok Classics.

Using one of the brands most intriguing and exciting products, the “4D”, an installation was created featuring three separate sections of the product all divided by a mesmerizing LED glass partition. The three sections included the latest ZX4000 4D, Alphahedge 4D, and some of the previously released 4D models.

Empire Japan handled all aspects of production, producing yet another successful event with adidas Japan.

To welcome their brand new product line, MAC, Empire Japan helped create a two-day spring collection preview in Tokyo.

Around 40 beauty influencers from more than 10 countries gathered during fashion week and were the first to experience the brand new MAC product line. The two-day MAC spring collection preview was filled with many instagrammable moments and exciting events around the corner.

Held at the Terrada Warehouse Case B, our influencer guests entered into a colorful lobby with four distinct doors. Each room introduced a unique new product—the art library room, the mirror sakura room, the outer space room, and the cloud room— and took our influencers to four different worlds. Make-up demonstrations, lip workshops, drinks, and specifically-designed treats also gave guests an excellent opportunity to experience and learn about the new MAC product line.

Some of the influencers were also invited to YouTube Space Tokyo to have a special make-up video created for their own YouTube channel.

Empire was responsible for the hotel coordination, transportation arrangements, logistics, venue sourcing and coordination, model casting, operation staff management, backstage management (hairstylist, seamstresses), special catering curations, giveaway productions, photography of both events which involved documenting and taking beauty portraits, video production of the event, influencer’s beauty demonstration, and talk session videos.

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For the official launch announcement of the new cruise line venture, Virgin Voyages, Sir Richard Branson and the Virgin Voyages team turned to Empire to produce an event that could support such epic news. Expanding the industry, Virgin Voyages is unlike any other cruise line to date.

To announce this exciting new endeavor, Virgin Voyages held Press Conference and High Tea events for the media and travel industry insiders–First Mates, as Virgin Voyages prefers to call them–to kick off sales for the world’s most unique and energetic ship, the Scarlet Lady.

This momentous announcement called for an equally stunning venue and program. On the 102^nd floor of the One World Observatory, Empire created a sparkling, branded atmosphere that perfectly expressed the Virgin Voyages brand while leveraging the 360-degree views of New York City.

Empire brought the Virgin Voyages brand to life by fabricating a whimsical red and white-striped ship hull and purple mirrored backdrop that acted as a branded entry statement and social media-worthy photo op. Colorful striped window clings throughout the space further emphasized the originality and playfulness of the Virgin Voyages brand.

Both the Press Conference and High Tea featured conversations between Virgin Founder, Sir Richard Branson, Tom McAlpin, Virgin Voyages President & CEO, Dee Cooper, Virgin Voyages’ SVP of Design, Nirmal Saverimuttu, Virgin Voyages’ Chief Commercial Officer, and Stacy Shaw, Virgin Voyages’ VP of Sales and Business Development. The morning’s press conference was moderated by Brian Kelly, The Points Guy, and the afternoon High Tea was kicked off by Aarti Thiagarajan of Mother, Virgin’s agency of record.

Video content showed flyover renderings of how The Scarlet Lady will come to life in early 2020, and highlighted immersive theatrical performances that will set the Virgin Voyages cruises apart from industry standards—truly ‘an epic sea change for all’!

Empire was thrilled to partner with Virgin Voyages on these groundbreaking events that effectively delivered the force of the announcement while also giving attendees a sense of the enjoyment to come.

Empire is a leading producer of launch events, campaigns, and announcements, and is proud to support innovative ventures like Virgin Voyages. To learn more, visit here.

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Empire was proud to produce CHEFS x BREEDERS, a Dinner from the Ground Up, to celebrate Row 7, a seed company co-founded last year by chef Dan Barber, plant breeder Michael Mazourek, and seedsman Matthew Goldfarb. This inventive seed-to-table dinner at Pioneer Works, visual artist Dustin Yellin’s non-profit cultural center in Brooklyn, featured world-renowned chefs, plant breeders, writers, entrepreneurs, thought leaders, and friends of Row 7 for a conversation celebrating the future of food.

The collaborative menu featured new and experimental vegetables—all bred for deliciousness—prepared by renowned chefs including Dan Barber, Daniel Humm, Dan Kluger, Christian Puglisi, Heinz Reitbauer, Ana Sortun, Daniela Soto-Innes, Alex Stupak, and Jean-Georges Vongerichten. The chefs worked side-by-side in a built-from-scratch kitchen to serve more than 300 guests.

As each course was served, three large screens surrounding the transformed space showed live footage of each chef preparing and plating their dishes, transitioning into live watercolors by artist Leanne Shapton. As guests enjoyed each course, animated versions of the paintings by video artist Austin Switser filled the screens. These surround videos added vibrant color and light that reflected the future-forward work of Row 7. Floral designer Emily Thompson created sculptural floral and root installations throughout the space to create contrast and juxtaposition of materials in the space.

In addition to remarks by Barber and co-founder and breeder, Michael Mazourek, various Row 7 friends and collaborators gave toasts between each course, including writer Adam Gopnik, Martha Stewart, poet Kevin Young, and farmer activist Karen Washington.

Row 7 brings chef and breeders together to create vegetables to develop flavorful, disease-resistant crops and to push forward the conversation surrounding the intersection of seed conservation and innovation. Row 7 is “grounded in the notion that deliciousness might just change the world.”

Empire was proud to work closely with Row 7 to create this inventive dinner. Empire served as overall producer, providing technical production, lighting, screen content, scripting, and graphics, partnering with Raduno on culinary logistics and hospitality.

Empire is a leading producer of standout culinary events and experiences.

https://www.row7seeds.com/

Among the many events that happen in Las Vegas during the Consumer Electronics Show (CES), MediaLink’s annual Executive Dinner is among the top tickets in town for the tech power crowd. Working closely with the teams from MediaLink and Diversified Production Services, Empire delivered Grammy Award-Winning artist, Seal, who performed an incredible 45-minute set made up of Standards classics (from his 2019 Grammy nominated album) such as “I Put a Spell on You,” and all of his greatest hits including, “Kiss From a Rose,” “Killer,” “Fly Like an Eagle,” and “Crazy,” which made the guests demand an encore!  

Alongside MediaLink’s Chairman and CEO, Michael Kassan, approximately 500 guests were in attendance. They included Katie Couric, Arianna Huffington, Pamela Drucker Mann, Bob Pittman, Martin Sorrell, Gary Vaynerchuk, and top executives from AT&T, Xandr, Adobe, Samsung, Unilever, Hulu, Google, and more.

Empire is a leading provider of celebrity talent and headline entertainment for corporate events and has worked extensively at the Consumer Electronics Show.

For the sixth year in a row, Empire's Tokyo office served as producer of the leading Japanese IT event for Salesforce Japan.

Salesforce.com hosted over 10,000 attendees for a one-day event at one of the largest event and conference centers in Tokyo, the Tokyo Big Sight, further expanding upon the size of this annual event.

This year’s keynote speakers included Parker Harris (Co-Founder & CTO Salesforce) and Shinichi Koide (Chairman, President & CEO Salesforce Japan) along with illustrious speakers from various companies.

This year’s exhibition hall also highlighted the growth of Salesforce with the further increase to over 90 companies. It also contained several of the 10 simultaneous breakout sessions within the expo hall making the area a constant buzz of action and communication between speakers, booth staff and guest, through the course of the day.

Empire’s Tokyo-based Asia division was responsible for all event design, production, and management, including technical production and coordination, and continues to support Salesforce in showcasing the latest in technology and cloud services. ​

Among the many events that happen in New York City during the holidays, the Tree Lighting Skate-tacular at Bank of America Winter Villageat Bryant Park is among the most exciting and magical.  

Working closely with the Bryant Park team, Empire negotiated for and secured Emmy and Golden Globe-nominated actor, Alan Cumming.

Working from an original Christmas tale, for which he contributed ideas, Alan acted as the narrator of the event and read a story to a little girl. This story was punctuated with a series of live, on-ice performances by Olympic and World Champion skaters including Johnny Weir, Meagan Duhamel, Eric Radford, Kaetlyn Osmond, and Jeremy Abbott.

The massive Christmas tree was lit just as Alan and the girls and a song together and the show concluded with an immense fireworks display and the opening of the rink to free skating to thousands of New Yorkers, courtesy of Bank of America.

Approximately 5,000 people were in attendance and the show was also livestreamed on a variety of digital platforms.

Empire is a leading provider of celebrity talent and headline entertainment for public and civic celebrations and events.

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When Forbes Japan sought to commemorate the top CEOs in Japan, they once again turned to Empire to help them design and execute the perfect celebration.

Held at the beautiful Palace Hotel Tokyo, this event hosted around 300 CEOs from all across Japan. The Award Ceremony theme, “Best Visionary Story 2018”, gathered young enterprise managers, entrepreneurs, investors, and leaders that push Japan’s economy into the next generation.

For this year's conference, a gala dinner was held for the first time following the special panel sessions and award ceremony to continue the celebration.

The ranking was featured in the magazine's November 2018 issue.

Empire is the premier producer of prestigious award ceremonies throughout the world.

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