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Action Environmental Group's 2015 Celebration

Action Environmental Group's 2015 Celebration

New Orleans

June 2015

To celebrate the conclusion of the 2015 Waste Expo in Las Vegas, theleading waste removal company in the tristate area, Action Environmental Group,invited their partners, clients, and friends to a luxurious evening inside theChairman’s Salon at the Wynn Hotel.

The newly renovated space offered the perfect setting for thiselegant, supper-club-inspired affair. Against a backdrop of jazz standardsperformed by the female-led Groovin’ High Orchestra, guests were served world- class food & beverages, entertained by sleight of hand magicians, and hadthe opportunity to sample some of the world’s finest cigars.

As the evening drew to a close, friends, family, and a select fewclients made their way to a private poolside bungalow at Surrender, the chicnightclub at the Wynn Encore. Guests sipped on champagne as they danced intothe wee hours of the morning to the popular EDM duo Major Lazer.

Bravo Odd Mom Out Premiere Screening

Bravo Odd Mom Out Premiere Screening

New York City

June 2015

In conjunction with the imminent premiere of Bravo’s first comedy series, Odd Mom Out—a scripted series about New York City’s Upper East Side—Empire was asked to produce a private screening to showcase its premiere episode. Taking place at the Florence Gould Theater in midtown Manhattan, the event hosted approximately 200 guests and included red carpet festivities and a cocktail hour prior to the screening's start.

Attendees of the screening included the Odd Mom Out cast, Bravo executives, industry influencers, and television stars, all gathering to celebrate Bravo's first development in the scripted comedy space.

After the screening, all guests were driven to the after-party, held at the chic and elegant Casa Lever. Here, attendees were able to enjoy a beautiful New York City evening within both the venue’s indoor and outdoor spaces, enjoy Odd Mom Out-themed cocktails and passed hors d’oeuvres. In the outdoor garden, a massive #ODDMOMOUT lighting and foliage display served as the backdrop, making for the perfect photo opportunity to commemorate the evening’s festivities.

DJs Natasha Diggs and Ankia kept the party grooving through a variety of dance tracks old and new. The party was still going strong well past midnight — the mark of a truly successful event.

Odd Mom Out officially premiered to the public on June 8th and has received glowing reviews from critics and fans. The show can be viewed on Bravo Monday nights at 10:00pm EST.

Empire is proud to work with our partners at Bravo Media to create and produce innovative premieres, marketing stunts and Upfront events.

For more on Empire’s past work with Bravo Media, please click here.

Partnership with Children Spring Gala

Partnership with Children Spring Gala

New York City, NY

June 2015

For over 100 years, Partnership with Children has worked to“strengthen the emotional, social and academic skills of at-risk children tohelp them succeed in school, society and life.” The organization works withover 17,000 of New York City’s public school students in over 40 schools acrossall five boroughs. Many of Partnership with Children’s students are at highrisk of academic failure and dropping out of school.

To celebrate the organization’scommitment to youth education and gain further support for their mission,Partnership with Children partnered with Empire to produce their annual SpringGala. Taking place at threesixty in New York City’s TriBeCa neighborhood, theGala included a cocktail reception, seated dinner and stage program includingexecutive remarks, honorees, performances and a live auction. The event’s leadsponsors included Marty and David Hamamoto, NorthStar Realty Finance Corp.,MacAndrews & Forbes, Royalty Pharma and Verizon Foundation.

Upon entering the venue, guestswere greeted into the cocktail reception through the sounds of a live jazztrio. Within the cocktail area, Empire designed fully branded Partnership withChildren vinyl graphics placed across the walls, enabling guests to educatethemselves on the organization’s work, story and commitment to improving thelives of New York City’s youth.

During the dinner, Partnershipwith Children honored Mark Dowley – Chief Strategy Officer, MacAndrews &Forbes, Marianne Gambelli, Executive Vice President and Chief InvestmentOfficer, Horizon Media and Kenneth Mortenson, who received the Anne VanderbiltAward for Leadership. Interspersed with inspiring video content produced byReelWorks, further remarks were made by Partnership with Children’s Executive Director,Margaret Crotty.

Renowned auctioneer CK Swett then tookto the stage in an effort to raise funds for Partnership with Children’sprograms. During the auction, former Partnership with Children student RickySaunders spoke about his experience with the organization, and their ability tohelp him graduate high school and become the first male in his family to attendcollege.

By the end of the evening, over$100,000 was raised in just five minutes, with $1.16 million in total fundsraised. To close out the night; a live funk/soul performance was provided byNew York City natives Herve Alexandre and the S.F. crew with the accompanimentof a live dance troupe.

Empire is honored to work withinspiring organizations such as Partnership with Children, and is proud toserve as a production partner to help raise awareness and funds toward theirimportant cause.

The 2015 Fragrance Foundation Awards hosted by Alec Baldwin

The 2015 Fragrance Foundation Awards hosted by Alec Baldwin

New York City, NY

June 2015

For the 3rd consecutive year, Empire served as The Fragrance Foundation’s producer of the Fragrance industry’s premier event, the Fragrance Foundation Awards.

Held at Lincoln Center’s Alice Tully Hall, the perfect early summer evening began with guest arrivals and a cocktail reception in Alice Tully Hall’s outdoor sunken plaza and soaring glass atrium. Amidst a series of walls artistically printed with striking images of honeybees, guests mingled and sipped champagne while VIPs walked the red carpet and posed for the press photographers in a separate tent on West 65th Street.

Once seated in Alice Tully Hall, the evening’s host, critically-acclaimed actor, producer and comedian, Alec Baldwin, kicked off the star-studded award program with both humor and elegance.

Notable program participants this year included Hall of Fame winner and Group President of The Estée Lauder Companies, John Demsey, as well as Lifetime Achievement Perfumer, Firmenich Master Perfumer, Annie Buzantian.

Rock singer Bryan Adams graced the audience with a performance of “Have You Ever Really Loved A Woman,” and closed with a spectacular rendition of “Summer of 69.” Guests let out exuberant cheers and left in awe of his fantastic vocals and charismatic stage presence.

This year’s celebrity presenters included Johnny Weir, Jasmine Tookes, Taylor Hill, Prabal Gurung, Hilary Rhoda, Russell James, Sophia Bush, Kendall Jenner, Zachary Quinto, Anja Rubik, Sally Hershberger, Alexandra Richards, Danielle Brooks, Victor Cruz, Kellan Lutz and Emma Willis.

The dinner after party was held in the Alice Tully Hall atrium and outdoor plaza, creating the perfect summer night cocktail experience.

The evening ended with a sweets truck provided by Sweetery NYC distributing aromatic coffee and Fragrance Foundation gift bags filled with luxurious cosmetics and perfume.

The Fragrance Foundation Awards brings together virtually every luxury and consumer brand in the fragrance industry including Estée Lauder, Ralph Lauren, Tom Ford, Burberry, Giorgio Armani, Tory Burch, Marc Jacobs, Victoria’s Secret, Michael Kors, Givenchy, Elizabeth Arden, LVMH, Dolce & Gabbana, Chanel, Jean Paul Gaultier, Hermes, Lancome, Zegna, Clinique and Gucci among others.

Empire is a leading producer of events and programs for the luxury brand industry, as well as a leading producer of award shows.

Empire congratulates all of the 2015 Fragrance Foundation Award winners.

Happy Hearts Fight for Education Fight Night

Happy Hearts Fight for Education Fight Night

New York City, NY

June 2015

After several years of hostinga traditional gala, Petra Nemcova and the Happy Hearts Fund team decided to puta spin on their annual event. In June 2015, they called on Empire to producethe first annual Fight for Education martial arts fight night, presented byGlory (an international kickboxing promotional company) benefiting the HappyHearts Fund. This year’s event focused on helping Nepalese children and schools.

The matches, hosted andcurated by Glory, took place in the renowned Hammerstein Ballroom in New YorkCity. A theme of dramatic black and gold was carried out throughout the spacewith VIP lounge suites, complementary screen graphics, and gold boxing gloves placedthroughout.

The action-packed show waskicked off by internationally-acclaimed tenor James Valenti singing theNational Anthem. After the moving performance, Brian Kilmeade, New York Times bestselling author andhost of Fox New’s Channel’s Fox andFriends, welcomed the crowd and invited Petra to the ring.

After Petra graciouslythanked guests for their attendance, it was time to fight!

Announcer Conor Hall andauctioneer Patrick Tully took turns introducing the action: six bouts offighting and six live auction lots, including a meet and greet with fightingchampion Manny Pacquiao. As a compelling finale to the event, the last boutconsisted of lightweight champion Robin van Roosmalen defeating Steve Moxon.

Continuing the elevated “fightnight” experience, over 300 guests were treated to bar snacks of truffleparmesan dusted popcorn and double toasted pretzel rods and heartier offeringsincluding cowboy style ribeye steaks, Dijon roasted chicken, and sweet potatosteak fries, rounded out by passed desserts for a sweet finish, all catered byAbigail Kirsch.

Empire was proud to be apart of this creative fundraising event and is a leading producer ofnot-for-profit events globally.

To learn more about theHappy Hearts Fund, please visit www.happyheartsfund.org.

The Toshiba America Corporation's 50th Anniversary Celebration

The Toshiba America Corporation's 50th Anniversary Celebration

New York City, NY

June 2015

When Toshiba America sought to commemorate the milestone of its 50thanniversary in the United States, they turned to Empire to help them design andexecute the perfect celebration.

Held in the R Lounge of the Renaissance Hotel overlooking both TimesSquare and Toshiba’s massive Toshiba Vision LED billboard, which is viewed by millionsduring the annual New Year’s Eve Ball Drop, this intimate event hosted VIP customers and senior Toshiba leadership from across America.

Empire’s knowledge and experience serving Japanese clients through both itsNew York and Tokyo headquarters, along with our familiarity with presentingevents to C-level business audiences made us the perfect partner for thislaunch.

Empire’s design team transformed the R Lounge space into a ToshibaAmerica branded environment. Guests were welcomed by a series of hostesses whogreeted guests, checked them in on Toshiba tablets and led them to aphoto receiving line with senior Toshiba America executives.

Inside the reception, the VIP guests enjoyed premium sake, wine andcocktails and passed delicacies while interacting with displays showcasing thebreadth and scope of Toshiba’s products, including a solar-powered hydrogengenerator which creates clean energy to power homes and businesses. Allof the showcases demonstrated Toshiba’s Leading Innovation under the banner of“Human Smart Community”— a concept that speaks to technological advance whilemaintaining commitment to human values and sustainability.

A 60-second countdown played on Toshiba Vision LED billboard and monitorsthroughout the space indicating it was time for guests to move into the R Loungeoverlooking a busy Times Square at sunset. Cyber Illusionist Marco Tempest tookthe stage as the evening’s emcee and welcomed a series of speakersincluding Masaaki Osumi, Chairman & CEO, Toshiba America, TaizoNishimuro, Adviser to the Board Toshiba Corporation, Richard Parsons, SeniorAdvisor Providence Equity, Scott Maccabe, President of Toshiba America BusinessSolutions and His Excellency, Reiichiro Takahashi, Ambassador & ConsulGeneral of Japan to the United States.

At the conclusion of remarks, Marco took the stage and performed aseries of illusions entitled “Anniversary” in which he used augmented realityand other technologies to make magic for the audience. As a finalé to the stageprogram, Marco invited two audience members to join him onstage. Next he calledout to the audience to shout out their own lucky numbers, which he then wroteonto a board for all to see. The audience volunteers then added up the numberson Marco’s board and read the number aloud: 201563. When Marco asked if thatnumber had any special meaning, he then inserted a comma showing that the numberwas actually the day’s date: June 3, 2015 and the date of Toshiba’s 50th Anniversary.The audience was even more amazed when Marco gestured to theToshiba Vision Billboard, displaying the same number in agrand reveal moment.

Following the performance, guests remained in the glass-enclosed RLounge and enjoyed cocktails while watching their candid photos appear on theToshiba Vision billboard overlooking Times Square.

Empire is proud to serve Toshiba America on this occasion of its 50thAnniversary. Empire has had presence in Japan and Asia and for over two decadesand we opened our Tokyo office over 10 years ago, allowing us to serve bothAsia-based clients around the world as well as to support global businesseswith their events and projects throughout Asia.

Experiential & Sensorial Exhibit for a Luxury Fragrance

Experiential & Sensorial Exhibit for a Luxury Fragrance

New York City, NY

May 2015

Empire recently partneredwith Radical Media to produce a sensorial exhibit for a luxury fragrance brand.From May 5-17, the exhibit, located in New York City’s Meatpacking District,brought visitors on a journey through the creation, cultivation, composition,abstraction and revelation of the renowned fragrance.

Throughout its two-weeklong lifespan, the experience hosted over 13,000 visitors and became a trendingtopic across numerous social media channels, press outlets and among fashion,retail and luxury brand industry influencers.

Approaching the venuefrom the street, guests came face-to-face with a massive LED wall that wrappedaround the venue’s busy corner at 10thAvenue& 14thStreet. Once inside, guests were greeted by impeccably dressed hostswho informed them about the brand’s history and the immersive experience ahead.

Guests interacted with aseries of experiences representing five chapters of the fragrance: Creation,Cultivation, Composition, Abstraction and Revelation. These five chapters wererepresented by a series of beautiful mosaics, reflecting pools of water atopLED video surfaces, interactive soundscapes, an anamorphic, touch sensitivelight sculpture and a scent experience.

Upon completing theexperience, guests were ushered into the Social Lounge, where they couldcustomize and mail their own postcards and sample a variety of fragrances.

Empire was responsiblefor managing guest experience and all front of house logistics throughout theevent, ensuring that each and every guest’s experience met the brand’s highstandards. Empire also hired, trained and managed the staff of hosts torepresent the brand for the entirety of the exhibit.

Screenvision Upfront 2015: Lights! Camera! Impact!

Screenvision Upfront 2015: Lights! Camera! Impact!

New York City, NY

May 2015

Screenvision is the nation’s leading seller ofin-theater advertising, providing marketers and brands the opportunity topresent their message on motion picture screens across America. During the 2015Upfront season, Screenvision sought to differentiate its value proposition tokey advertisers with a memorable experience that communicated a simple message:that the ideal atmosphere of movie theaters, coupled with superior audiencedemographics yield maximum impact for advertisers.

Working with Empire, Screenvision’s Upfront event, entitled “Lights!Camera! Impact!” took the company’s annual presentation out of theexpected movie theatre setting and into a transformed Skylight at Moynihan Station.

The evening began with guests entering through a movietheater “lobby,” complete with animated movie posters on screens supplied byChristie Digital and a concession stand with branded popcorn boxes and soda. Nextthey were escorted into a re-creation of a movie theater for a presentationgiven on the best advertiser medium available: a large, immersive movie screen. After compelling remarksby Screenvision executives, EVP of National Sales, Katy Loria, and SVP of SalesChristine Martino, Loria closed by telling guests that “now it’s YOUR chance toget into the movies.” At that exact moment, drapes were pulled back by ushersto reveal a full working soundstage behind the screen with three busymovie sets, complete with actors, directors and crew, costumes, props andscripts.

To demonstrate the impact that only cinema advertising can deliver, Screenvision invited audience members to physically become a part of themovies with guests choosing from three sets: the western-themed Perfect Posse, a superhero-themed Maximum Impact and the last representingthe sci-fi genre with Ultimate Atmosphere.The next day, guests were emailed their final “movies” which had been editedovernight to include an opening title sequence and sound effects.

Working closely with Screenvision's marketingand creative team, Empire conceived of this innovative way to tell Screenvision’sstory and to provide an immersive experience. To keep the Upfront messagingcohesive and on brand, the three themes were represented throughout the event,including in the movie trailers, posters, photo booth green screen backdrops, sets,drink menus, food stations, and all supporting graphics.

Empire was responsible for all event details including conceptideation, venue acquisition, layout and set design, staging, sound, lighting, graphics,furnishings, carpet, catering, technical production, casting, costuming, andmovie script development.

Empire is a leading producer of innovative Upfronts,Newfronts, and other mission critical business-to-business events.

ENRA Performs at the Cannes Film Festival

ENRA Performs at the Cannes Film Festival

Cannes

May 2015

The Cannes Film Festival is considered the most prestigious filmfestival in the world. Held annually in Cannes, France, it celebrates thefinest works of film and has been a catalyst in launching the careers of someof the greatest artists of our generation.

At the Cannes Film Festival 2015, movie fans saw Dheepan takehome the Palme d’Or, but attendees and those watchingat home also caught a glimpse of the Empire produced performance group enraperforming their new piece “FILMS” during the closing ceremony. The Japan-based group created the piece specifically forthe Cannes Film Festival and worked diligently crafting their performance for theevent, which became a muchtalked about attraction at the festival.

Empire was honored to be a part of the Cannes Film Festivalduring its 2015 closingceremony, producing enra’s new piece that was performed infront of some of film’s greatest talents including the Coenbrothers and Guillermo delToro.

IDEAS CITY Festival presented by the New Museum

IDEAS CITY Festival presented by the New Museum

New York City, NY

May 2015

Every other year, the New Museum, Manhattan's museum solely dedicated to contemporary art, celebrates a meeting of the cultural and urban minds with their IDEAS CITY Festival. This year's theme, "The Invisible City", was inspired by the Italo Calvino novel Invisible Cities and included a series of thought-provoking talks, solutions, and unique ideas in the quest to bring light to the otherwise unseen.

On the first day of the festival, the IDEAS CITY Conference included world-renowned visionaries' takes on the theme through a series of keynotes, panels, in-depth discussions, and screenings at Cooper Union's Great Hall. Speakers included political activist Lawrence Lessig, Micah White of Occupy Wall Street fame, and a mayoral panel with Annise Parker (Houston), Carmen Yulín Cruz (San Juan), and Svante Myrick (Ithaca) to name a few. The Conference concluded with a keynote from Secretary of the U.S. Department of Housing and Urban Development, The Honorable Julián Castro.

Day two utilized NoLIta's Old St. Patrick's Cathedral Basilica and Aula (aka "the old gym"). In the Basilica, the Municipal Art Society, Architizer: Pitching the City presented five original projects representing the next big idea for cities, followed by a late-night screening of The Dent by Basim Magdy. In the Aula, a Performative Conference in Nine Acts ensued with an unforgettable opening by Jordi Enrich Jorba wherein guests entered through a repurposed hot-air balloon. The night commenced with Bob Holman emceeing an evening of spoken word by artists like Penny Arcade, dance battles by Battlefest, and immersive video and sound installations by Ursula Scherrer.

Empire was honored to partner in the Museum's third year of the Conference and first-ever Performative Conference. Empire's support included technical and stage management of both the Cooper Union's Great Hall and St. Patrick's Cathedral, oversight of set design and construction, sound, lighting, video playback and technical direction. Empire also managed talent logistics for Friday's event and creative support.

IDEAS CITY is a showcase example of Empire's capability to act as a partner on all types and sizes of programs, including multiple-day festivals.

For more information on IDEAS CITY, visit www.ideas-city.org.

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