Our Work

Screenvision Media is the premier provider of in-cinema advertising in movie theatres nationwide. For this year’s Screenvision Media Upfront, the company chose the theme, “Impact Like No Other,” to represent its ability to deliver impact before, during, and after the movie to advertisers. The upfront would seek to demonstrate how Screenvision connects the in-theater experience and brands to every part of the moviegoer’s journey, driven by data and technology, interactivity, and integration.

To bring the "Impact Like No Other" theme to life, Empire developed designs and worked closely with Screenvision Media to transform Skylight Moynihan Station into a fully immersive theater and afterpary experience for its high-level attendees.

The evening began with guests entering through a movie theater “lobby,” complete with movie trailers and animated content on screens supplied by Christie Digital and Cinema Scene. Guests moved into a full-size recreation of a movie theater, complete with a concession stand, for a presentation given on the best advertiser medium available: a massive, 40’ screen. After compelling remarks by Screenvision Media executives including CEO John Partilla, EVP of National Sales, Katy Loria, CMO John McCauley, and SVP of Sales, Christine Martino, Loria closed by inviting guests to a “Party Like No Other”. At that exact moment, drapes were lifted to reveal four Star Wars Stormtroopers who emerged and led guests into the afterparty space. As guests streamed through the portals, they entered in to a Hollywood-style afterparty, complete with a screening room, crystal chandeliers, a 16’ square bar, innovative catering by Pinch Fopod Design, and interactive movie sets inspired by some of 2017’s most anticipated feature films, including Warner Bros. Pictures’ and Legendary Pictures’ “Kong: Skull Island”, Warner Bros. Pictures’ “LEGO® Batman Movie”, and Marvel's “Guardians of the Galaxy Vol. 2”. Within each set were a series of custom guest activities including a photo booth based on a giant recreation of a crashed helicopter for “Kong: Skull Island” and a record-your-own-voice-over booth for “LEGO® Batman.”

A showcase of the upcoming movie slate was produced by Screenvision Media programming partner, Bitesize TV. Timeplay created a customized interactive game experience in the “screening area”, 40 Foot Solutions produced other on-screen elements for the show, and Christie Digital and Cinema Scene provided interactive video walls throughout the entire event space. In addition, SITO Mobile, Shazam, and Mobiquity Networks provided state-of-the-art location services utilizing a combination of beacons, geo-fencing, and data capabilities throughout the event to demonstrate the power of data and audience targeting in real-time.

Working closely with Screenvision Media’s marketing and creative team, Empire conceived of this experiential and immersive way to tell their story to their advertising customers and to provide a memorable experience for the influencers in attendance. Empire was responsible for all event details including concept ideation, venue acquisition, layout and set design, catering, staging, sound, lighting, graphics, furnishings, carpet, catering, technical production, staffing, and coordination with movie studios.

Empire is a leading producer of innovative upfronts, newfronts, and other mission critical B2B events.

​South Korea’s leading tire company, Kumho Tire, recently opened its first US-based manufacturing plant in Macon, Georgia, a $450 million dollar project. To celebrate the new three million square foot facility, they asked Empire to produce the Grand Opening Ceremony. 300 guests including Kumho Tire executives, state and local government officials, and local business representatives attended this historic event to celebrate the successful inauguration of the largest plant to open in Macon, Georgia, in 40 years.

The Chairman of Kumho Asiana Group, Park Sam-Koo, gave the keynote address giving deep appreciation for welcoming Kumho Tire to Georgia. Nathan Deal, the Governor of Georgia, added his thanks and support of this new plant. Also in attendance were State Senator Sanford Bishop, County Mayor Robert Reichert, Kumho Tire CEO Lee Han-Seob, and Cliffard Whitby of the Macon-Bibb Industrial Authority.

After the speeches, all major state, local, and company officials gathered on stage for a ceremonial ribbon cutting followed by a tree planting ceremony of hackberry trees nearby the entrance of the building. Once all ceremonies were over, all the guests got a special opportunity to take a tour of the new and operating tire plant. The event ended with a buffet for the general guests and a luncheon for the VIP.

Empire provided all the production and event services required to make this historic day a success including tenting, technical production, scenic and stage design, branding and printing, catering, talent, staffing, and stage management. Working closely with our clients, partners, and benefactors, Empire continues to excel in building brand awareness and high-end ceremonies for global conglomerates and corporations worldwide.

The Federal Enforcement Homeland Security Foundation hosted its 4th annual Tom Ridge Awards at the Sheraton Times Square. Named after former Pennsylvania Governor and the nation’s first director of Homeland Security, Tom Ridge, the Awards honored the outstanding achievement of Federal Agents in the various branches of the Justice and Homeland Security departments including the FBI, DEA, U.S. Secret Service, U.S. Marshals, ATF, CBP, and others.

The evening began with a VIP cocktail reception and red carpet where Special Agents in Charge of their respective agencies took photos with Governor Ridge and Lifetime Achievement Award recipient, Dick Wolf. As the cocktail reception came to a close, the DEA Pipe and Drum Corp and the U.S. Customs and Border Patrol Honor Guard began a bagpipe procession, leading guests into the Metropolitan Ballroom to take their seats for dinner and the Awards ceremony.

Following a beautiful rendition of the National Anthem performed by Ariel Kendall, the awards ceremony began with each branch’s award presented by a celebrity presenter and a Special Agent in Charge to a worthy recipient. A silent and live auction was presented by host Bill McCuddy and managed flawlessly by 501 Auctions with mobile bidding.

For the finalé of the evening, a tribute video played as Creator and Executive Producer of Law and Order, Dick Wolf, was honored on stage with a Lifetime Achievement Award. Actors Yaya DaCosta and Nick Gehlfuss, stars of Dick Wolf’s latest television drama, Chicago Med, presented the award to the esteemed producer. Governor Ridge and FEHSF Chairman, Richard Kendall, then joined them on stage for closing remarks.

To learn more about the Federal Enforcement Homeland Security Foundation and the Tom Ridge Awards, and to support their work, please visit here. ​

SONY Pictures’ digital entertainment network, Crackle, once again partnered with Empire to produce their 2016 Upfront. With an exciting lineup of both new, original programming and returning series, Crackle had much to present.

The Upfront took place at the New York City Center and opened with welcoming remarks by SONY Pictures Television’s President of Worldwide Networks, Andy Kaplan.

Next, an opening video featuring the League of Freedom from the television series SuperMansion led to remarks by Executive Producers Seth Green, Zeb Wells, Matt Seinreich, and Bryan Cranston.

Crackle Senior Vice President of Digital Media Sales, James Smith, then took the stage, emphasizing that “Because we’re Sony, we’re not just talking product placement, those are a given and we can do those all day long, we’re talking about custom storylines, talent inclusions, and technology-based experiences like 360 & VR.”

SONY Pictures Television’s SVP of Digital Networks, Eric Berger, appeared on the program to give remarks including the introduction of a new, “break-free advertising” sponsorship model, with additional comments by Jonah Goodhart, CEO of MOAT. Eric Berger also presented Crackle’s programming slate accompanied by many of Crackle’s biggest stars and show runners including Kate Bosworth, Christian Cooke, and Dennis Quaid.

Among the many announcements of the day, Crackle also announced that it will create original VR narrative content. The first will be a special episode of SuperMansion. Crackle will also create original VR content with sponsorship opportunities to be viewable on PlayStation VR, Samsung Gear VR, Google Cardboard, and smartphones.

To close the event, Crackle introduced two new original series – “Snatch” and “StartUp” – and invited the “StartUp” cast members Adam Brody, Edi Gathegi, and Otmara Marrero to discuss the show.

In addition to securing the venue, designing the spaces, managing event logistics, catering, and managing the program, Empire provided all staging and technical production support.

Empire continues to set the industry standard for producing outstanding presentations for clients seeking to communicate their mission, motivations, and value proposition to key customers. Empire is proud to have served SONY Pictures Television and Crackle on this year's Upfront.

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adidas has a long history in Japan and is currently the number one sports apparel brand in the country. So it was a natural choice for adidas Japan to host a globally-facing celebration of the iconic Originals line. And adidas Japan’s choice was to have Empire Entertainment Japan handle all aspects of production, from event concept to execution and media production.

adidas Japan wanted a large-scale interactive event where the public could experience Originals connections to the Past, Present, and Future. Empire took that concept one step further and came up with idea of KOSATEN, Japanese for Intersection. The ten-day event would explore how Originals lives at the intersection of culture.

An integral part of the overall plan was to leverage social media before, during, and after the event to drive awareness and excitement. Empire Japan produced a high-energy teaser, a pre-view video, daily digests, and a wrap-up video to contribute to the buzz. This content was distributed worldwide on adidas’ social media feeds as well as the feeds of major influencers involved with the event.

The week-and-a-half event kicked off with a private showing for the media followed by an invitation-only, celebrity-driven Opening Night Party. Famous faces from the worlds of sports, fashion, music, and culture explored the exhibits and danced the night away – click HERE for the Opening Night Party Video.

As soon as they entered the hyper-modern space in the heart of Harajuku, Tokyo’s fashion epicenter, they were greeted by a massive three-story video installation hanging from the ceiling. From there they were led on a journey through three levels of encounters with the brand: over 500 pairs of the rarest vintage adidas athletic shoes, brought over with their collectors from Europe expressly for the occasion; a giant installation allowing you to feel like you were entering the interior of the latest adidas show, with walls constructed of Prime Knit and a floor made out of Boost; and a glimpse into the future with live 3D printing showcasing how, soon, shoes can be made just for you.

Each day, Empire produced a Talk Show at the event space that included some of the biggest pioneers and global influencers in adidas`s lineup. From tennis legend Stan Smith to hip hop legend D.M.C, each speaker spoke about their experiences with the brand and how it continues to influence them in their everyday lives. Other speakers included Markus Thaler (Adidas ZX Model Pioneer), Top Japanese comedians, RG (Razor Ramon), Anthony (Matenrou), Akaba (Saru-Gorilla), Ueda (Good Walkin), Shigeyuki Kunii (Mita Sneaker Creative Director), MATSU (Exile), GENKING (Top Model), MALIA (Top Model), Poggy (UA Creative Director), and Genvey Yamaguchi (World Famous Obi Artist).

Over the course of 10 days, the exhibit became a trending topic across numerous social media channels, press outlets, and fashion influencers.

Empire once again proves to be the leading producer of global fashion brand events and was thrilled to help adidas Japan produce yet another successful adidas event.

AMC Networks is comprised of AMC, BBC America, Sundance, IFC, and WeTV.  During the past several years, AMC and Empire have partnered to create large-scale, groundbreaking Upfront events worthy of their extraordinary programming.  This year, AMC opted to host a series of intimate, bespoke culinary events in New York City and Chicago designed to present a ‘tasting menu’ of AMC Networks’ award-winning programming. Each event would be intimate, elegant, and create a conversation between the guests, the programming, and the network hosts.

Five of the sidefronts took place at Chefs Club, a trendy SoHo restaurant created in partnership with Food & Wine magazine, that welcomes culinary masterminds into their state-of-the-art chef’s kitchen. AMC Networks took full advantage of this unique space to provide guests a once-in-a-lifetime culinary experience, with menus curated and prepared by some of the world’s best-known chefs including: Jean-Georges Vongerichten; winner of several James Beard Awards and owner of Michelin star-rated restaurants; Mario Batali, known for Iron Chef America and The Chew; Alex Guarnaschelli, executive chef at Butter Midtown, star of Iron Chef America, judge on Chopped, and author of Old-School Comfort Food; Marcus Samuelsson, known for his popular Harlem restaurant, Red Rooster, and his roles on Iron Chef America; and Tom Colicchio, recipient of five James Beard Awards, head judge on Top Chef, and owner of Gramercy Tavern, Craft, and Colicchio & Sons.

Each event commenced with a cocktail hour and passed hors d’oeuvres during which AMC Networks executive leadership and ad sales teams mingled with advertisers and agency personnel. Following cocktails, guests were seated for welcome remarks, a personal introduction to the meal by each chef and a brief speaking program. Arlene Manos, President of National Ad Sales, Josh Sapan, President & CEO of AMC Networks, Charlie Collier, President & GM of AMC, and Scott Collins, EVP of Ad Sales, teased new programming coming to AMC, BBC America, Sundance, IFC, and WeTV. Guests also had the opportunity to preview new shows such as "Feed the Beast", "The Night Manager", and AMC’s hotly anticipated "Preacher", on screens positioned throughout the dining room.

In addition to the five sidefronts at Chefs Club, additional events were held at the offices of one of New York City’s biggest media agencies, and another at Morgan’s on Fulton in Chicago.

Empire was proud to work closely with AMC Networks to create these exclusive culinary experiences. Empire served as overall producer of the event series, secured the venues, contracted and worked with each chef on menu and logistics, provided technical production and décor, and executed all needs for the programs.

Empire is a leading producer of standout upfront events and key B2B presentations of every kind.

Microsoft launched a new conference, Microsoft Envision, with the goal of bringing together business leaders and decision makers from across several industry sectors to discuss trends and technology that are helping enterprises succeed in a fast-changing world.

For the opening keynote, Empire delivered astronaut Captain Scott Kelly for his first public appearance following his historic 340-day journey in space aboard the International Space Station. Captain Kelly joined Microsoft CEO Satya Nadella for an introductory conversation, as well as Microsoft CMO Chris Caposella later in the program for a ‘fireside chat’ in front of an audience of approximately 6,000 attendees. Throughout his on-stage appearance, Captain Kelly discussed how Microsoft’s augmented reality technology, Hololens, was used on the ISS and the challenges of living in space for a prolonged period of time.  

On the conference’s second day, Empire helped the Microsoft Envision content team deliver a series of eight concurrent “State of the Industry” panel discussions on the topic of how technology is transforming business. Each panel included industry luminaries, established business leaders, disruptors, academics, and industry association figures to bring broad perspective to the discussion. Industry panels were held for Government, Finance, Sports & Entertainment, Retail & Consumer Packaged Goods, Health Care, Travel & Hospitality, and Professional Services. Among the 40+ participating panelists, notable figures included Former Senior Advisor to President Obama, Daniel Pfeiffer; Senior Vice President and Chief Information Officer for the NFL, Michelle McKenna Doyle; and the 18th Surgeon General of the United States, Regina Benjamin. Empire worked closely with the Microsoft Envision team to research, contract, coordinate, and deliver all speakers for these panels.    

To close out the inaugural Microsoft Envision, multiple Grammy award-winning band Train brought the attendees to their feet at a final night party that ended the conference on a high note. Train frontman, Pat Monahan, delighted the crowd by taking selfies on attendees phones during his performance, and inviting two lucky attendees on stage to belt out Journey’s ‘Don’t Stop Believing.’

For more information on Microsoft Envision, please visit: www.microsoft.com/en/envision

​Initiated by philanthropist and business woman Shari Arison of the Ted Arison Family Foundation in Israel over 10 year sago, Good Deeds Day has grown into a global movement of doing good and the power of doing good deeds. For this years 10^th anniversary event, Empire was engaged to manage partnership and sponsorship development in North America as well as to produce the national flagship event at Herald Square, directly in front of corporate partner, Macy’s.

The flagship event took the form of a street fair at which 20 not-for-profit organizations and corporate partners hosted good deed-related activities on site. Each participating organization was given its own tented space with tables, chairs, and uniform signage in which each organization offered a different participatory good deed. Jessica Seinfeld’s GOOD + Foundation hosted a sorting and bundling clothing project where participants created wardrobe packets for children of families in need. Stand with Us partnered with the Israeli Consulate and made sandwiches that were delivered to a nearby homeless shelter.The event also featured a steady stream of speakers and performances on a main stage throughout the day. David Arison, head of global relations for the Arison group, kicked off the day encouraging everyone to participate and do a good deed, no matter how big or small. Actor, musician, and environmental activist Adrian Grenier spoke about Mobile Kitchen Classroom, an organization that empowers high school students to actively contribute to the creation of a healthy and sustainable food culture. New York City Mayor Bill de Blasio also stopped by to take photos and show his support for the 10^th anniversary events.

As the day progressed, emcee James Donahower kept stage programming light and engaging, while highlighting each not-for-profit and corporate partner and driving home the purpose of the day. The all-day event also featured performances by Jessica Sweetman, Judah Friedlander, Harlem Samba, and more. DJ Beco Dranoff kept the energy up in the crowd between performances and during activities. Empire delivered several sponsors including Macy’s, Scholastic Book Fairs, KINDSnacks, and VH1 Save the Music Foundation, who were on site with innovative activities to offer to participants. More than 33,000 schools nationwide hosted Scholastic book fairs good deed initiatives throughout the months of April and May, 500 children’s books were donated on site at the NY event by Scholastic to encourage people to host read aloud, KIND hosted a guided meditation and shared Kind products as well as hosting a KIND wall of good thoughts, while VH1 brought music instruments for people to practice and play on. The NYPD estimated that the Good Deeds Day Flagship event hosted more than 8,000 people, with many more stopping by to snap a photo and upload their post to social media. Additionally, Empire supported social media marketing efforts, engaging influencers like Bill Gates who tweeted about Good Deeds on the day.  

In addition to strategic partnership and sponsorship development throughout the year, Empire was responsible for the design and execution of the street fair event, including securing Herald Square, providing all tenting, staging and production, security, staffing, on site management, and talent coordination. Empire also worked with reelworks.org, a youth filmmaking charity, and the Good Deeds Day team to create a North American public service announcement (PSA) that ran on partner websites and on Jewish Broadcast Service.  

Good Deeds Day’s 10^th anniversary brought more New Yorkers to participate than ever before and Empire is proud to have had the opportunity to produce this milestone event.

Check out the highlights video, produced by reelworks.org at:

https://app.frame.io/f/XDYNEp5j

To learn more about Good Deeds Day or to get involved in 2017 plans, please visit

www.gooddeedsday.org

Online mattress retailer, Casper, opened their first-ever pop-up shop on the “coolest block in America” on Abbot Kinney. The intimate shop offered curious customers the opportunity to test out the available online-only mattress and simultaneously provide insight into what a brick and mortar solution could look like for Casper.

An eye-catching mural on the front facade of the shop drew in local passers-by and also acted as a billboard on the popular Venice thoroughfare. As guests entered, they were greeted in the foyer by Casper staffers who scheduled 15-minute “naps” or trials for any interested customers and offered insight into Casper’s history, brand, and answered any questions. Guests were then invited to take a private nap on the Casper mattress in a custom-created canopy tent. Following the trial, guests were invited to a sunny patio space to relax and reflect on their experience and enjoy light refreshments.

The experiment was so successful that Casper extended the store’s run by 50%.

Visit here for more.

Working in tandem with the New Museum, Empire booked Shamir – a Las Vegas native with killer vocals that perfectly match this year’s theme – for this year's spring gala. Shamir delivered an electro-pop disco performance, including his hit single“Hot Mess.” He also exclusively debuted his unreleased track from his new album, “Demon”, and performed it for the very first time at the gala.

As for decor and dress, a rainbow ribbon installation hung above guests while bikes filled with larger-than-life, multicolored flowers paired for a vibrant cocktail hour. Spring Studios was buzzing with bright attire including multihued, patched suits, a couple of inventive wigs and hair extensions, and even a pair of curly rainbow horns.

DKNY served as the main sponsor for the gala, which raised $2 million for the museum. Following a live auction of paintings with Simon de Pury in all his glory, over $300,000 was raised.

Throughout the night, legendary DJ Stretch Armstrong kept guests entertained, including DKNY’s creative directors Maxwell Osborne and Dao-Yichow, Mia Moretti, Jeff Koons, Casey Fremont, Cynthia Rowley, Swizz Beats, Michael Stipe, Ugo Rondinone, John Giorno, and Massimiliano Gioni.

For this colorful engagement, we proudly served as entertainment producer, including talent buying, talent management, on-site management, and technical oversight. Now in our third consecutive year of producing this event, we are grateful that New Museum continues to choose to partner with us to deliver quality results.

To learn more orjoin, please visit http://www.newmuseum.org

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Hailed as the Oscars of social media, the Shorty Awards honor the best influencers, celebrities, and brands on popular social media platforms such as Snapchat, Periscope, Instagram, YouTube, Twitter, and more. The 8^th Annual Shorty Awards returned this year to The Times Center. Streaming live on YouTube to over 100,000 viewers, the event highlighted popular digital talent, animals, blogs, and content, alongside traditional celebrities.

Mamrie Hart, ranked #2 on Buzzfeed’s list of “10 YouTubers to Know,” hosted this year’s program, while Pitch Perfect 2’s Flula pumped up the show as the house DJ. Presenters ranged the gamut from internet stars such as Hannah Hart, Rhett & Link, Lele Pons, and Frankie Grande, to America’s favorite weatherman, Al Roker, Fuse TV’s Chris Gethard, and LMFAO’s Redfoo.

The competition was fierce this year with over 3.4 million votes, nearly double that of last year. Winners of the signature Shorty Awards Whale Tail included Jimmy Fallon, Misty Copeland, Katie Couric, Adele, Jiff Pom, Baddie Winkle, Lindsey Sterling, Kevin Hart, Hannah Hart, Casey Neistat, and Snapchatter of the Year – DJ Khaled. Not to mention Pizza Rat walking off with the Shorty Award for GIF of the Year.

International R&B sensation Nico & Vinz hit the stage for a special musical performance with their hit song, “Am I Wrong”, and new track from DJ Spinking “League of Your Own.” Once again, the entire program was simulcast to a separate viewing party downstairs where guests were able to network while enjoying the delicious caterings of Cleaver and Co, beer from Sixpoint, and signature cocktails in teal wax-dipped glasses from Maker’s Mark. Winners from this year’s brand and organization competition accepted their trophies on their very own stage where they were invited to record their acceptance speeches as well.

We’re proud to partner with The Shorty Awards for our second year and we wish a huge congratulation to all the influencer and brand winners this year!

WATCH THIS YEAR'S SHORTY AWARDS HERE.

​A Fortune 300 financial services firm had its annual incentive program in Nashville in and asked Empire to recommend entertainment for each night that fit in with the "Music City" setting.

The first night was at the storied Grand Ole Opry, and Empire presented country legend Vince Gill. Gill showed why he has been the recipient of 20 Grammy Awards, mesmerizing the crowd with his virtuoso guitar playing and soulful vocals on classics such as "Bread and Water" and "Threaten Me With Heaven". And his storytelling between songs had the audience hanging on every word.

For the second night, Empire brought in the youngest Grammy Award winner ever— LeAnn Rimes. Rimes alternately rocked the crowd with hits like "Can't Fight The Moonlight" and a cover of Janis Joplin's "Me and Bobby McGee". She also had the attendees in the palm of her hand with ballads including "How Do I Live" and "Amazing Grace".

For the final evening, Empire encouraged the client to bring in an artist with country roots, but who has more of a pop/rock vibe. Nine-time Grammy winner Sheryl Crow fit the bill, performing cuts with a country flair like "The First Cut is The Deepest" and "Strong Enough", but also tearing the roof off with rockers like "Every Day Is A Winding Road", "All I Wanna Do", and even a blistering cover of Led Zeppelin's "Rock & Roll".

Empire contracts headline entertainers for special events worldwide, and has presented and produced dozens of Grammy Award-winners for our clients' programs around the globe.

The setting: an outdoor stage on the beach at the idyllic Ritz-Carlton Hotel in Cancun, Mexico. The purpose: an incentive program for one of the world’s leading communication technology companies. The perfect headline entertainment: multiple Grammy winning band, Train.

Train’s participation in the event was a secret until the moment they were announced onstage to the excited audience of approximately 200 guests and spouses. Once onstage, Train did not disappoint. Their eighty-five minute set included all of their biggest hits, including “Drops of Jupiter,” “Meet Virginia,” “Hey Soul Sister,” and “Drive By,” as well as several covers including, “Ramble On,” and “Don’t Stop Believing,” which included inviting two guests up on stage to sing along with lead singer, Pat Monahan.

Throughout the show, Pat took “selfies” with the audience, and threw several t-shirts into the crowd, including one that he had signed onstage by all band members. In addition, following the performance, Pat graciously greeted and talked with VIPs, taking photos with all of them.

For this incentive program, Empire worked closely with the client’s production company, Swift Smart Solutions, to identify talent candidates, negotiate the performance contract, and facilitate the development of a working production and logistical plan. The collaboration with Swift further included all technical requirements for a stage, sound, lights, and video on the beach, as well as freight into and out of Mexico, local musician’s union requirements, and work permits.

Empire is a leading provider of headline entertainment for corporate meetings and events and is deeply experienced in overcoming the challenges of presenting headline entertainment outside of the United States.

​On the eve of the nation’s first 2016 Presidential primary in New Hampshire, the Bernie Sanders campaign contacted Empire to assist them in presenting an inspiring public concert and rally at the University of New Hampshire’s Whittemore Center. The catch: we had only 72 hours to plan and execute this historic event. Undeterred by the impossible time frame or the impending blizzard, Empire worked quickly to arrange the deliverables necessary to make the show happen.

The incredible lineup included performances by Edward Sharpe and the Magnetic Zeros, Young The Giant, Fantastic Negrito, Big Data, Matt Nathanson, Jon Fishman of Phish, and Kat Wright & Friends, and was hosted by Sports Illustrated Swimsuit model, Emily Ratajkowski. Senator Bernie Sanders was then introduced by this star-studded group and delivered a powerful speech to the crowd of thousands of students, teachers, parents, and children, encouraging them to be part of the political process, and to get out and vote. Sanders’ speech was well received and culminated with an original, never-before-played live song by Edward Sharpe and the Magnetic Zeros, Feel the Bern. The entire star-studded lineup then joined them on stage for a sensational finale.

Empire partnered with C3 Presents to produce the concert, providing all technical coordination, lighting, audio, video projection and playback, show calling communications, and onsite talent wrangling services. Working in tandem with the Bernie Sanders campaign and C3 Presents, Empire was able to deliver this one-of-a-kind performance supporting Senator Sanders in the hours leading up to the New Hampshire Primary.

Empire is a non-partisan company that supports political campaigns, social and environmental rallies, not-for-profit fundraisers, and activations with headline talent, production, and technical and design expertise.

Once again, the Grammy Awards had Los Angeles buzzing with high-profile events. For the fifth year, Empire was called upon by the visionary artist, entrepreneur, and philanthropist will.i.am to produce the annual TRANS4M Gala, benefiting his i.am.angel Foundation. This year’s Gala honored Producer Norman Lear and was co-hosted by Marc Benioff, Ron Conway, Laurene Powell-Jobs, Sean and Alexandra Parker, and Dean Kamen. The foundation supports transfomation and revival in will.i.am’s hometown of Boyle Heights in east Los Angeles by providing opportunities in STEAM education (Science, Technology, Engineering,Arts and Math) and college readiness.

Over 200 supporters gathered at will.i.am’s studio and headquarters known as ‘The Future’ for an intimate evening that showcased the Foundation’s programs and students. i.am.angel’s donors enjoyed cocktails and hors d'oeuvres as they made their way through The Future’s space, engaging with students in a variety of demonstrations related to i.am.angel’s STEAM programming.

Students showed off their innovative technology projects including a solar car, catapult, hand-built robots, and ESRI maps. Guests also had the opportunity to view and bid on work by artist Janne Kyttanen, best known for his revolutionary work with 3D printing. In addition, “Made ofJapan”, a 3D-printed light sculpture, was available for guests to bid on. This work was originally created as the centerpiece for Onitsuka Tiger’s multi-award-winning Electric Light Shoe campaign, and features a network of Tokyo-inspired streets and highways.

After cocktails, guests made their way to Milk Studios, which had been transformed into an elegant dining room with long rustic wooden tables. Flourishes including hanging greenery, pin-spotted tabletop florals, and flickering candlelight gave the space a warm yet forward-looking style.

Cynthia Erenas, an i.am.angel success story, kicked off the program and warmed the stage with her heartfelt tribute to will.i.am for his commitment to STEAM education. will.i.am was joined on stage by i.am College Track Site Director, Silvestre Vallejo, i.am.angel Director of STEM, Lilly Kam, STEM Academy of Boyle Heights, Teacher Leo Magallon, and their students.

As the evening progressed, auctioneer Zack Krone took the stage and led guests to bid on a 3D Printed Fashion Masterclass, tickets to the GRAMMY Awards and afterparty, an autographed guitar from Sting, a private tour of DEKA Research and Development Facility with Dean Kamen, yoga with Russell Simmons, and tickets to the taping of The Tonight Show with Jimmy Fallon with a backstage tour with The Roots.

The evening’s highlights also included a performance by the first lady of neo soul, Erykah Badu, and an intimate conversation between the evening’s honoree, Norman Lear, and Touré that covered Mr. Lear’s seven-decade career. Guests wrapped up the evening by dancing the night away with DJ Adam 12.

Empire is honored to continue our long-term partnership with the i.am.angel Foundation and to serve as producer of this exclusive event.

For more information on this innovative foundation, please visit www.iamangelfoundation.org

Empire was proud to work with Ebony and Apple iTunes to present Celebrate Black Hollywood on the eve of the Academy Awards.

This inaugural event took place within the historical and repurposed Studio A, located within the brand new industrial co-working space, the NeueHouse Hollywood, which occupies the landmarked 1938 CBS Radio Building.

Following a packed red carpet and guest check-in via iPads, a brief and moving speaking program was presented to the room full of black actors, directors, producers, writer, executives, and entertainment industry veterans.

The program included remarks by Linda Johnson Rice, Chairman of the Johnson Publishing Company, Bozoma Saint John, head of global consumer marketing, iTunes, and Apple Music at Apple, and EBONY magazine Editor-in-chief, Kierna Mayo.

Following the executive remarks, actor Anthony Anderson, star of Black-ish, took to the stage to share his experiences in Hollywood, and introduced Nate Parker, the writer, director, producer and star of The Birth of a Nation, which premiered at the 2016 Sundance Film Festival and set a new record for selling price. Parker spoke about Black Hollywood banding together to win success at its own terms.

After a celebratory toast, celebrity DJs Nick Cannon and D-Nice kept the room dancing until the wee hours of the morning.

Empire is a leading producer of high-profile events and is proud to have been chosen to support this remarkable event for EBONYMagazine, The Johnson Publishing Company, and Apple iTunes.

For additional editorial coverage, please visit http://www.ebony.com/photos/entertainment-culture/embracing-black-hollywood#axzz41lmU0wKA

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Over the last 10 years, charity: water has redefined thetypical fundraising gala through its signature event, charity: ball. They constantlyutilize new technologies to bring their work to life and inspire guests to give,which has resulted in bringing clean water to hundreds of thousands of peopleover the years. In line with the organization’s model, 100% of every dollarraised at the gala goes straight to the field to bring more people clean water. The 2015 charity: ball was no different.

charity: water hosted its first ever black-tie, sit-downdinner at the legendary Temple of Dendur at The Metropolitan Museum of Art. Uponarrival, guests mingled in the Great Hall amongst charity: water’s hallmarkbeautiful photographs from the field in Ethiopia. Following cocktail hour,everyone made their way through the Egyptian galleries to dinner at The Templeof Dendur in The Sackler Wing. A stunning backdrop, thanks to lighting fromFrost Lighting and décor by Van Vliet and Trap.

Taking advantage of the seated dinner format, charity: waterfocused its energy on a brief and impactful stage program. Scott Harrison, theorganization’s Founder and CEO, welcomed everyone to the 10th anniversary event with an overview of the evening to come, preparing guestsfor a special experience. Pushing the boundaries once again, charity: waterpresented the largest simultaneous Virtual Reality viewing of a special filmthey produced about a girl from Ethiopia named Salem, thanks to support fromsponsors Verizon and Samsung. The 8-minute video brought you directly into thefield where you experienced firsthand the struggle of life with dirty water andthe difference one well makes for a whole community.

Following the viewing, professional auctioneers from Christie’stook the stage to lead another new iteration of charity: water’s unique liveauction. Similar to years past, guests were invited to pledge donations byswiping their RFID bracelets programmed and provided by Connect&Go. Asalways, the auction didn’t consist of expensive prizes or elaborate trips, butsimply the opportunity to bring communities across the globe life’s mostbasic need—clean water. Whereas in years past it was an individual experience,this year the auction fostered a communal concept where individual pledges combinedto create their tables’ cumulative amount, creating a bidding competitionamongst the tables. Real-time graphics were projected on the wall of the museumthanks to our partner L&M, tracking the donations visually. As certain fundraisinglevels were reached, guests were treated to surprise champagne toasts. Celebratingthe $2.4 million raised and 243 villages that will receive clean water, theevening culminated in a special guest performance by Zach Williams, front manfor the Lone Bellow.

Overall, CBX was one for the books and we’re honored tocontinue to partner with charity: water and help make whatever difference wecan.

To learn more about their work or to get involved pleasevisit http://www.charitywater.org/

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On December 2, 2015, EBONY Magazine presented the 4th annualEBONY Power 100 Gala, honoring the nation’s 100 most influential AfricanAmericans and celebrating the 70^th Anniversary of the publication.

This year’s Ebony Power 100, livestreamed on ebony.com, tookplace at the historic Beverly Hilton's International Ballroom and washosted by Johnson Publishing Company Chairwoman, Linda Johnson Rice, and CEO Desirée Rogers.

Following red carpet arrivals and an elegant VIP cocktail reception, the 500+ guests were seated for adinner program emceed by television and movie star Arsenio Hall. Attendeeswere entertained by a wide array of musical performances, each one representingthe music industry over the past 70 years. Performers included child phenom,Bobby Hill (who recently serenaded the Pope), Jidenna, who wowed with hits like“Classic Man", vocalist Judith Hill (whose forthcoming album is produced byPrince), and a rousing finalé performance by none other than George Clinton andthe Parliament Funkadelic.

DJ Kiss performed throughout the event and spun at the post-reception in the InternationalFoyer and Terrace.

Celebrities and A-listers in attendance included Zendaya andJesse Williams (who graced the cover of the annual issue), as well as AnthonyAnderson, Tracee Ellis Ross, Tina Knowles, Loretta Devine, Holly RobinsonPeete, Ledisi, and Verdine White of Earth Wind & Fire. Harry Belafonte, who also appeared on the cover, sent a heartfelt video tribute for the occasion.

The Ebony Power 100 was presented by Nationwide Insurance, with othernoteworthy sponsors and partners including United Airlines, Cadillac, Hennessy, HiltonWorldwide, Twitter, and Home Depot.

Empire was honored to once again serve as event producer forthe Ebony Power 100, responsible for venue selection, décor, production, talentbooking & coordination, registration, livestream, videography, eventlogistics and onsite management.

Empire is a leading producer of branded entertainment and broadcastand non-broadcast, celebrity-driven media events.

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After their successful inaugural gala fundraiser in 2013 honoring Karl Lagerfeld, and their second event in 2014 recognizing the career of Stella McCartney, the Lincoln Center Corporate Fund (LCCF) chose to honor the creative directors of the culturally iconic and internationally recognized fashion house, Valentino, with their Women’s Leadership Award. To produce this prestigious event, the LCCF turned to us for the third year to design and produce the evening.

Held again at Alice Tully Hall, the evening began with a red carpet and VIP cocktail reception. Twenty five pieces from Valentino’s Fall 2015 Collection were on display in the lobby, providing guests with a rare, up close view of the one-of-a-kind dresses. The couture was showcased in custom-designed display units, produced in Italy and installed specifically for this event.

Guests then moved into the theater, where Glenda Bailey, the editor of Harper’s Bazaar, Diane Kruger and Keira Knightley spoke about the Valentino designers Maria Grazia Chiuri and Pierpaolo Piccioli, who took over the label in 2008, shortly after the retirement of the company’s founder, Valentino Garavani. Ms. Knightley presented the duo with the awards by Lalique, but not before Valentino co-founder, Giancarlo Giammetti, jumped on stage for an impromptu toast.

To close the program, Bruce Willis took the stage to introduce Debbie Harry, who performed some of her most well-known Blondie hits. Ms. Harry performed alongside a Juilliard string quartet for a unique rendition of her classic songs.

Following the stage program, guests re-entered the Alice Tully Hall lobbies, which had been transformed from the reception space in to a seated dinner for 350 guests, designed in a classic black and white palette, which allowed for a glamorous backdrop to Valentino's designs.

To learn more about the Corporate Fund and to donate please visit http://www.lccorporatefund.org.

We were honored to be involved in another program at Lincoln Center in support of the arts and continue our work with esteemed fashion and luxury brands.

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One of the largest and most influential tech gatherings in the world, the Salesforce World Tour brings together businesses and technology leaders who are focused on opportunities in cloud-based and mobile computing. Empire's Tokyo Office was proud to again produce this industry benchmark event for client Salesforce.

The event hosted over 14,000 registered guests over the course of two days at three different venues, the Ryogoku Kokugikan, the Prince Park Tower, and Toranomon Hills Forum in Tokyo, and the livestream was watched by over 500,000 viewers.

Keynote speakers included Keith Block, President and Vice Chairman Salesforce, Parker Harris, Co-Founder Salesforce, with special performances by Tatsuya Tatsuya,a celebrated Japanese musician, and Konishiki, a former Sumo wrestler. There was also a special presentation on the second day by Professor Shinya Yamanaka of Kyoto University who was awarded the 2012 Nobel Prize in Physiology or Medicine.

A branded exhibition hall was again featured this year at the Prince Park Hotel with displays by partner companies. The Toranomon Hills Forum served as a focal area where Marketing and Developer experts converged for detailed sessions and hands on demonstrations.

Empire’s Tokyo-based Asia division, working closely with Salesforce's Japan and US teams and Salesforce's agency, was responsible for the event's design, production, and direction.

Empire once again proved to be the leading producer of global conferences and events in the Asian region and is proud to be the partner of choice for this and many other such global premier events.

Fast-growing sleep startup Casper approached Empire to assist them with their latest marketing activation, The Nap Tour. To showcase their award-winning mattress while providing naps to those in need of rest, Casper built a custom trailer called the “Napmobile", complete with four luxurious sleep pods, each containing a Casper mattress, dimmable lighting, privacy shades and recorded bedtime stories. The Napmobile made stops between September and November in seven major cities: Boston, New York, Washington D.C., Philadelphia, Nashville, Atlanta, and Miami.

Empire took the lead on identifying the locations for each city and executing all strategic scouting and permitting logistics. For such a unique activation with a sizeable footprint, there was considerably planning involved in accommodating space for the installation, while capturing high foot traffic appropriate to their target demographic. Empire's scope of work ranged from preparing multiple location options with Casper prior to tour to the execution of all required permits, security, insurance and logistic considerations for load-in/load-out. Locations were unique to each city and examples span from renting out private parking lots in Boston and Philadelphia; obtaining city permits for public parks and plazas in New York and D.C.; contracting private empty lots in Williamsburg and Miami; and participating as a vendor at the Atlanta Arts Festival.

During the Nap Tour, the campaign gained more attention than we had expected from local passersby in each city as well as from those following Casper on social media. Each activation day saw an average of 300 - 400 nappers in addition to multiple indirect impressions. The program was also picked up by local press outlets covering the eye-catching installations.

Empire is proud to serve leading brands with innovative event marketing activities and branded installations in the U.S. and around the world.

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The Coalition for the Homeless has been working tirelessly for over three decades to provide aid to homeless and at-risk New Yorkers. More than 3,500 men, women and children receive assistance each day through the Coalition’s direct initiatives, which include providing housing, emergency food & clothing, crisis services, job training and special programs for kids such as Camp Homeward Bound.

On Tuesday, November 17, 2015, the Coalition for the Homeless hosted their 21st annual ARTWALK NY, bringing together more than 800 Coalition supporters, artists, collectors, art-lovers and celebrities in the Flatiron’s Metropolitan Pavilion for an evening of festivities including a live and silent auction of over 100 pieces of donated contemporary art.

For the sixth consecutive year, Empire Entertainment served as overall producer of ARTWALK NY. Artists Patricia Cronin and Deborah Kass were honored for their contribution to contemporary art, and Richard Gere and Alec and Hilaria Baldwin were honored for their continuous philanthropic support of the Coalition over the years.

To the delight of the partygoers, the evening’s program started off with a bang when Alec Baldwin jumped onstage to offer up Richard Gere as the first “item” for sale starting at a mere $50,000. Later, when the real live auction began, Sotheby’s Aileen Agopian auctioned off a stunningly curated selection of art pieces donated by some of the world’s most celebrated artists, including Jenny Holzer, Deb Kass, Glenn Ligon, Ed Ruscha, Patricia Cronin and Andy Warhol.

The evening, generously sponsored by Tiffany & Co., began with hors d’oeuvres by Pinch Food Design and libations graciously provided by VDKA 6100 Peroni, Slope Cellars and Grace Hightower and Coffees of Rwanda. Several of New York’s best restaurants, including Michael’s, The National, Palma, The Odeon, Tijuana Picnic and David Burke Kitchen provided tasting stations.

Throughout the night, guests bid on and purchased works from established and emerging artists while grooving to tunes spun by DJ May Kwok.

Working closely with Coalition for the Homeless’ events team and title sponsor Tiffany & Co., Empire Entertainment served as executive producer of the event and was responsible for aspects ranging from event design, layout, production and logistics to décor and restaurant coordination.

To learn more about the Coalition for the Homeless or to get involved and donate, visit www.coalitionforthehomeless.org

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Under the sponsorship of the Cabinet Office of Japan,the Cyber³ Conference Okinawa 2015 was held on November 7-8, 2015. Aspart of this event, host venue of the G8 2000 Okinawa Summit, The Busena Terrace, hosted the Cool Japan Dinner, during which enra gave a magnificent performance for theGovernor of Okinawa Prefecture as well as 300 other leaders in politics,business, society, and media from throughout Japan and around the world.

With enra’s experience performing at the PrimeMinister’s Official Welcome Dinner for International Olympic Committee representativesduring the Tokyo 2020 Evaluation Commission Visit in March 2013, the CabinetOffice wanted to book enra again, and with their enthusiastic interest, we madeit happen.

Leading up to this event, Empire worked closely withenra’s creative director on the details of the show and to make it asuccess that the Japanese government would be proud to show the world. Inresponse, the distinguished guests from all over the world that saw enra livein Okinawa filled the venue with thunderous applause.

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Empire recently worked with Fitch Ratings to present the third edition of the Why? Forum, an exclusive thought leadership forum. This year’s Why? Forum focused on emerging markets, featured presenters such as Dr. Condoleezza Rice and Fareed Zakaria, and took place at the new Whitney Museum of American Art in New York City. As with past Why? Forum events in New York and London, this year’s Why? Forum explored the ‘reasons behind the rating’, focusing on emerging markets, the global economy and investment risks and opportunities around the world.

Empire worked closely with Fitch and its branding firm Addison to design the insightful and engaging stage program and to the transform the minimalist space into a Fitch-branded environment.

Fitch Group CEO Paul Taylor kicked off the Forum welcoming guests and introducing the afternoon’s Leader Panel. Moderated by renowned journalist Dr. Fareed Zakaria, the informative and riveting panel also featured economist Austan Goolsbee, Retired Citigroup Vice Chairman Bill Rhodes and Fitch Rating’s James McCormack. Topics ranged from income inequality and anticipated Federal Reserve and Central Bank moves, to the Trans-Pacific Partnership and changing demographics.

Following an audience Q&A with the Leader Panel, Paul Taylor returned to the stage to introduce the afternoon’s keynote speaker, former Secretary of State Dr. Condoleezza Rice. Dr. Rice covered subjects including U.S. immigration policy, the Middle East, Russia and China. Afterward, Dr. Zakaria returned to the stage to lead a candid conversation with Dr. Rice.

At the conclusion of the stage program, Nate Silver, founder of the website FiveThirtyEight, gave a brief presentation recapping the prior night’s elections and forecasting the upcoming 2016 Presidential Elections. In summary, don’t always trust the polls.

For this unique program, Empire served as overall producer, helping to secure the keynote speaker and panelists, handling all technical production, scenic and staging, catering, and guest logistics. Empire also worked to negotiate approvals for the use of footage, photos, digital and social media content for press and web purposes.

To learn more about this innovative series, check out the Why? Forum website at www.whyforum.com

On November 5, 2015, Empire Entertainment once again served as producer for Keep a Child Alive’s Black Ball at the Hammerstein Ballroom in New York City. Generously sponsored by Jynwel Charitable Foundation Limited, Microsoft and Givenchy Parfums, this year’s 12th annual Black Ball featured extraordinary performances by Alicia Keys, Lenny Kravitz, Wale and LION BABE and was emceed by comedian, actor and director, Chris Rock.

Hosted by Keep a Child Alive’s co-founder and 15 time Grammy Award-winning artist, Alicia Keys, who was joined by close friend and comedian, Chris Rock, who served as emcee, keeping everyone in stitches throughout the program. “It’s the funniest I’ve seen him. You can definitely tell he’s prepping for those Oscars,” said one guest of Rock, who has been named to host the Academy Awards on Feb. 28, 2016.

The Black Ball was once again designed by Creative Director Earle Sebastian, who chose an Afrofuturism theme for this year’s elegant cocktails, dinner and stage design. Design elements included a kinetic soft wall that undulated to a series of oscillating fans and a neon-lit Soweto Sound System created with New York-based design studio Mogollon.

A proud Alicia Keys and Keep a Child Alive CEO, Peter Twyman, took the stage early in the evening to deliver inspiring remarks about the power and potential of young people living with HIV and an impassioned plea for support.

This year’s Black Ball honored Patrice Motsepe and Dr. Precious Moloi-Motsepe, individuals who are transforming African communities by addressing issues of social and economic inequality and envisioning a future when all Africans can realize their full potential.

A star-studded guest list of over 700 came out to support Keep a Child Alive’s mission with guests including Clive Davis, Gayle King, Tyson Beckford, Carmelo Anthony, Lewis Hamilton, Nigel Barker, Padma Lakshmi, and Mr. Brainwash.

Guests dined on a delicious dinner designed by guest chef Marcus Samuelsson and catered by Creative Edge. This year’s Black Ball raised $3.8 million dollars through table/ticket sales, sponsorships, donations, pledges and a live auction hosted by CK Swett. The live auction featured a selfie with Chris Rock, a visit to the set of Fox’s hit TV show, Empire, an extremely rare hand-crafted bottle of Rémy Martin’s Louis XIII Cognac, and an original painting by Kehinde Wiley. The Black Ball has raised over $28 million since its humble beginnings in 2004.

After the auction Alicia Keys and her band put on an electrifying concert performance that, true to Black Ball tradition, featured several amazing musical guests.

Neo-soul duo LION BABE joined Keys to open the concert with an old school classic, “Tell Me Something Good.” Rapper Wale then came out to perform “Lotus Flower Bomb,” segueing into a duet with Keys on “What You Won’t Do for Love.”

Grammy Award-winning rocker Lenny Kravitz took the stage next, pumping up the crowd with “Let Love Rule,” “American Woman” and “Are You Gonna Go My Way?”

Moments after the concert ended, Swizz Beatz and DJ Runna took to the stage to DJ the Afterglow party, keeping all the guests dancing into the early hours of the morning.

Empire has been proud to serve as the Producer of the Black Ball since its inception in 2004 and to partner with Keep a Child Alive and Alicia Keys to grow it into one of New York’s most anticipated, annual fundraising events.

To learn more about Keep a Child Alive and support their mission, please visit www.keepachildalive.org. #KCABlackBall

A leading technology company hosted its premierevent for developers around the world at Spring Studios in New York City with asimultaneous live broadcast online reaching over 340,000. A platform forannouncements about the future of its tools and services in the DevOps era, theevent generated unprecedented engagement from the developer and IT communitiesworldwide.

Spring Studios, a photo studio and recent additionto NYC’s trendy Tribeca neighborhood with a modern design and 22’ floor-to-ceilingwindows overlooking the Hudson River, provided the perfect setting for an eventdedicated to vision, collaboration and the boundless possibilities of the cloud.

To balance the sun-filled window backdrop with theneed to beautifully illustrate data-driven content, three large-scale,high resolution LED screens were custom-built to fit within the existing windowframes. This view was then “extended” along the sides of the room with large-scaleNew York City-scapes encased in custom-built plexi panels, echoing the windowframes. This design delivered the visual wow! factor required while alsoensuring the data-driven content was presented with uncompromised clarity.

The visual aesthetic and brand messaging wereintegrated into every aspect of the event. Guests received their first taste oftechnological innovation at registration, where an animated floor of LED tiles welcomedguests to the event. The lunch space décor echoed the keynote walls, with asuspended plexiglass panel installation that spanned the length of the room. Afternoonbreakout sessions offered custom content tracked to attendees’ variedinterests and needs, and “Inspiration Stations,” located throughout the eventspace showcased insights into how the company’s partners and clients are using theirproducts in real-life applications.

A live production studio built on site streamed theKeynote event as well as post-interviews and discussions to the global online developercommunity.

From registration, breakfast and keynote to lunchand evening cocktails, every element of this program was custom-designed tocommunicate exacting brand values and messaging and to deliver a high-touchguest experience.

Empire is a leading producer of conferences and top-tier B-to-B eventsworldwide.

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