What Were Producing

Red Carpet for Pop SuperStar Avril Lavigne to promote new DVD

Red Carpet for Pop SuperStar Avril Lavigne to promote new DVD

New York City, NY

November 2003

To celebrate the release of Avril Lavigne's highly anticipated FOX DVD, "My World," Fox Consumer Products turned to Empire Entertainment to stage and produce a red carpet press appearance to facilitate maximum press coverage. MY WORLD, is the first live concert movie by multi-platinum selling Arista recording artist Avril Lavigne. Filmed in Buffalo, NY on May 18, 2003 - the final night of her headlining five-week North American "Try To Shut Me Up Tour," "My World" Celebrates a mega-successful debut year and reprises all of Avril's hits and favorite album tracks from her six-times platinum album "LET GO. "MY WORLD offers Lavigne fans the only opportunity to own all four of Avril's MTV "TRL" #1 hit music videos - "Complicated," "Sk8er Boi," "I'm With You" and "Losing Grip," as well as an added video bonus of "Knocking On Heaven's Door."

For this collaborative promotional event held by FOX and Arista records, Empire handled all of the production and the on-site management, working with AMC Theatres and several other vendors to provide red carpet, crowd control, sidewalk permitting and lighting to facilitate press coverage. As predicted, the teen superstar and pop sensation drew a large turnout on the part of the press as well as swarms of screaming fans.Empire is a leading producer of press events.

When clients need to ensure a smooth running press conference, red carpet appearance or stunt, they turn to Empire Entertainment to manage the details.

Record Release Events for Platinum-Selling Recording Artist Alicia Keys in NYC & LA

Record Release Events for Platinum-Selling Recording Artist Alicia Keys in NYC & LA

New York City, NY

November 2003

To announce the release of Alicia Keys highly-anticipated new album, "The Diary of Alicia Keys," J Records again turned to Empire Entertainment to help create and produce their very important release events in both New York City and Los Angeles. The New York event was held at the fashionable West Village Photography center, Industria Superstudios, and was catered by Washington Park Caterers. The event included a listening and video room in which guests could view Alicia's new music video and a documentary of Alicia around the world, as well as listen to tracks from the new album. The event also featured a main performance room where Alicia performed at a grand piano in front of a photographic cyclorama with backing vocalists, bass and guitar.

For this event Alicia Keys wanted a very specific look & feel to match the vibe of the album. She wanted a loft-like setting with a relaxed and casual environment with visual elements like votive candles, oriental carpets, ottomans, pillows, burning incense and wood furniture. Empire was able to realize this vision and provided all services including site selection and contracting, design & decor, oversight of catering and bar operations, private and NYPD security, sidewalk permitting and street closure, tenting for the registration and oriental 'red carpet' arrival area for press, staging, extremely high quality concert sound, stage & decor lighting (including original lighting design and production based on album artwork), video projection (including live video & audio feed into a spillover room), video coverage of red carpet arrivals and the live performance, stage management and onsite event management.

The event drew a capacity crowd of 400 including celebrities ranging from Quincy Jones, Pink, Tommy Lee, Grandmaster Flash, Chris Judd and Starr Jones among others. J Records Chairman Clive Davis and President Charles Goldstuck introduced Alicia Keys before she wowed the audience with a 30-minute performance of her best-known songs and future hits from "The Diary of Alicia Keys."The following week Empire produced a similar event in Los Angeles at the Highlands Hollywood.

Empire teams up with Fortune Magazine to present Jazz Great Kenny Garrett at Brooks Brothers, Boston

Empire teams up with Fortune Magazine to present Jazz Great Kenny Garrett at Brooks Brothers, Boston

Boston, MA

October 2003

To celebrate their 185th anniversary, Brooks Brothers teamed up with Time Inc. business publication Fortune Magazine to throw a big bash at the Brooks Brothers store on Newbury Street in Boston, MA. Fortune Magazine turned to Empire Entertainment to help make the night a huge success. More than one hundred invited guests gathered at the store for a fabulous evening of drinks, passed hors d'oeuvres and shopping. The high point of the evening was the in-store concert given by jazz great and multiple Grammy nominee, Kenny Garrett and his amazing band. After performing an hour's worth of standards and hits from his eight albums, Kenny and his band were lauded with a standing ovation and, to cries of "One more, one more!" returned to the stage and played a three song encore that nearly blew the lid off of the joint.

Fortune and Brooks Brothers asked Empire to deliver and install first class production services that would compliment the sophisticated charm of the store's décor and not interfere with the store's regular retail operations. Working with the limited space, Empire provided and built a form-fitting stage that fitted around the wood paneled columns on the first floor, and washed the stage with warm amber light using ground supported instruments. Per Kenny Garrett's exacting standards, Empire provided the band's backline, grand piano and drums as well as all other instruments and sound without interrupting a single sale on the floor. The result was a successful show that celebrated Brooks Brothers history, created good will for their customers and strengthened the longstanding advertising relationship between Fortune Magazine and Brooks Brothers.

Empire has many years of experience working within the genre of "Value-added" programs within the magazine publishing industry and is expert at delivering our services in working retail environments without impeding on store operations.

Mercedes-Benz and Sinatra:His Voice His World His Way

Mercedes-Benz and Sinatra:His Voice His World His Way

New York City, NY

October 2003

When Mercedes-Benz Tri-State Dealers became a founding sponsor for Radio City's production of "Sinatra: His Voice. His World. His Way", they were given the opportunity to present a special preview night for 5,300 of their existing customers as a loyalty and retention initiative for customers coming off lease. This preview performance was a final dress rehearsal to take place two days before opening night.Empire conceived and designed a Sinatra themed event for it's 5,300 attendees which was divided into three periods of Frank Sinatra's extraordinary life that were to be setup in Radio City's main lobby, lower lobby, mezzanine and other "front-of-house" areas.

The Grand Foyer was to be setup as Sinatra's Twin Palms Estate, located in Palm Springs, California. Positioned in the center of the room were to be two 16' Palm Trees, a giant cabana in which staff in cabana shirts served sparkling water and fresh fruit juices.The Grand Lounge was to be set up as the Copa Room of The Sands Casino, Las Vegas circa 1960s complete with Vegas Showgirls and staging, a lounge singer and pianist and casino gaming tables.The Mezzanine level was to be setup as a Sinatra photographic retrospective with images ranging from Sinatra circa 1930's through to 1980's.In addition to the main reception, Empire created a VVIP reception to take place in the Radio City Suite, for the celebrities and Mercedes-Benz Tri-State Dealership owners.

For this exclusive gathering in the stunning Art Deco era backstage room at Radio City Music Hall, Empire hired caterers Fancy Girl Catering to put together a 30's style hors 'douerves menu to be served by staff costumed in 1930s attire. American Song Book Standards were to be played by one of NYC's premier jazz pianists, Matt Ray.Empire was also tasked with desiging and implementing the communications, invitation, RSVP and ticket distribution plan using Mercedes-Benz Tri-State Dealership customer databases. Empire set up an RSVP line to receive calls from attendees, updated the existing database with contact information and allocated 1,800 pairs of tickets to recipients. Empire continued to answer inquires and take down information from callers even after the show sold out, to send out gifts compliments of Mercedes-Benz Tri-State Dealers.

Empire also produced a custom "Sinatra: His Voice. His World. His Way" show compilation CD in association with Sinatra Enterprises. Empire designed the CD artwork and Mercedes printed 5,000 CD's to be given away to attendees and customers that did not make the RSVP in time.Empire also solicited celebrity attendance for the preview night and had confirmed celebrities including Spike Lee, Moby, Joan Osborne & Wyclef Jean to name a few to add sizzle to the big preview night.Empire was also responsible for several other areas of this far-reaching program including parking, logistics, vehicle placement, staffing and onsite management. Then, just a few days prior to the event, disaster struck. On Saturday night, prior to the Monday load-in for the event on Tuesday, Radio City Music Hall notified Mercedes-Benz that due to technical delays, the preview night would have to be canceled. All elements were in place and 5300 Mercedes customers throughout the Tri-State area were poised to come into attend the much anticipated event. Empire's immediate job was to notify guests who were coming from all over New York, New Jersey & Connecticut and to do so in a way that would limit their inconvenience and ensure that their experience would not reflect poorly on Mercedes-Benz. Within minutes of this notification Empire was working with Mercedes-Benz to avert a major marketing and public relations crisis, and together mobilized a force that sent out thousands of Emails, Fedexes and phone calls notifying the guests of the cancellation with a well-written and thoughtful letter of regret from Radio City Music Hall with an additional incentive for leasing new Mercedes

Empire teams up with Colin Cowie to deliver Dionne Warwick for the Star Studded Whitney Museum Gala

Empire teams up with Colin Cowie to deliver Dionne Warwick for the Star Studded Whitney Museum Gala

New York City, NY

October 2003

For the fourth year in a row, Empire Entertainment was hired by celebrity designer Colin Cowie Lifestyle and the Whitney Museum to contract and manage all talent and sound production in connection with the high profile Whitney Benefit Gala at the Whitney Museum of American Art. Each year this gala dinner draws New York City's elite art patrons as well as artists, celebrities and sponsors for a unique evening of entertainment. For this year's dinner Colin Cowie transformed the fourth floor gallery into an exquisite dining room based on the artwork of Ellsworth Kelly. Colin Cowie's unique design provided for square dining tables, dressed with gray linens and smoke colored glass, arranged symetrically on gray carpet at either side of the room. The center of the room was divided by an angular stripe of bold red carpet on which were placed unusually shaped tables, adorned in vivid matching red.

As with every Colin Cowie event, visual aesthetics are of the highest importance and Empire Entertainment's challenge was to seamlessly blend elements of audio production to the color scheme and design, keeping all such elements, including speakers, consoles, cables and gear out of site of the guests. To accomplish this Empire often runs cables days in advance under carpets and set installations and paints speaker cabinets and other equipment in matching colors to blend function with form. The results of this collaboration are visually astoundinging as well as fully functional.

For this year's gala dinner, Empire Entertainment secured legendary R&B singer Dionne Warwick to perform with piano accompaniment. Ms. Warwick performed favorites including "Alfi," "What The World Needs Now Is Love" (a duet with with Burt Bacharach) and "That's What Friends Are For." She also performed a special audience rendition of "Happy Birthday" to artist Ellsworth Kelly who came the the stage to be honored by the singalong. Guests including American Express Chairman Ken Chennault, Dan Aykroyd and Edgar Bronfman Jr. joined Dionne in serenading Kelly and the performance ended with a standing ovation. After the dinner, the after-party began on the lower level of the Museum for younger supporters of the museum. Mirroring the theme upstairs, the cafeteria was transformed into a night club with an energy that lasted early into the following morning.

Once again, Empire Entertainment provided invisible, high end sound coverage throughout all the rooms of the club. Yet, when one of the sponsor's talent cancelled due to illness, Empire moved swiftly to provide cutting edge entertainment with only two day's notice! Empire rose to the challenge and delivered Sharon Jones and The Dap-Kings, a youthful 11 piece band, and arguably the hottest new funk and soul act in New York City. If the evening's pulse was already heightened by Paris' DJ Kemedji, it was the Dap-Kings who moved the party to a frenzy. Even Colin Cowie himself couldn't resist the dance floor before jetting off the following morning to appear on Oprah Winfrey's show.

Empire is a major producer of not-for-profit events and is a loyal production and talent partner to world class event design firms such as Colin Cowie Lifestyle.

Former Mayor of New York City and 9/11 Hero Icon Mayor Rudolph Giuliani

Former Mayor of New York City and 9/11 Hero Icon Mayor Rudolph Giuliani

New York City, NY

October 2003

Since leaving office as Mayor of New York, Rudy Giuliani has published a management book, built a world-class consultancy and become one of the top speakers in the world for corporate meetings and special events. Empire has been fortunate to have many opportunities to present him to various corporate clients ranging from Wall Street banks to global computer companies.

On this particular occasion, Empire secured Rudy Giuliani to speak for the Chairman and top producers from one of America's oldest and most respected insurance firms. For this intimate dinner gathering at the St. Regis Hotel, Empire secured Mayor Giuliani to attend cocktails, to take photos with each couple in attendance and then to join the host and guests at dinner to deliver his inspirational remarks. This was the second time that Empire has presented Rudy Giuliani for this client. Mayor Giuliani is a candid, plain-talking and often entertaining speaker whose lectures typically include many colorful stories of his experiences as Mayor of New York and his career as a crime fighter and the man who turned New York into the safest large city in America. He also talks at length about his personal experiences of 9/11 and it's aftermath and how New York City was able to manage the crisis and return to greatness.

His inspirational speeches contain powerful messages of motivation and how to overcome adversity. He also enjoys participating in open Q&A sessions, which often ranges from his Presidential aspirations and thoughts on the War on Terror to his personal challenges (he is in remission following diagnosis with prostate cancer) and his beloved New York Yankees. Mayor Rudy Giuliani wowed the rapt audience with his remarks and free wheeling Q&A and left them as he usually does, on their feet applauding one of great leaders of our age.

Empire is a leading resource in the identification and acquisition of appropriate speakers for corporate meetings and events.

Dennis Miller, Hootie & The Blowfish & The Beach Boys for Private Event in Bermuda

Dennis Miller, Hootie & The Blowfish & The Beach Boys for Private Event in Bermuda

Bermuda

October 2003

Whether you are the founder and CEO of a global technology giant or you would just like to party like one, Empire will help you and a couple hundred of your closest friends celebrate in style. From a tent, on a bluff overlooking the ocean, in Bermuda, guests took in the endless views and dined on gourmet food, following days filled with golf and yachting throughout a pleasure-filled weekend on the island. On Saturday night the guests were treated to the brilliant rants and references of Dennis Miller, who not only incorporated his usual panoply of cultural and political absurdities, but also worked with Empire to develop some custom material geared toward our client and his business. Following Dennis' performance the chairs were cleared and a dance floor created, for an inspired 90-minute performance by Hootie and the Blowfish.

Empire arranged for our client, a guitarist, to join the band onstage for the final 2 songs, including a special rendition of Johnny B. Goode. A special meet & greet followed in which guests were treated to photographs and private moments with the artists.The following night the tent was transformed into a beach party, outfitted with palms, surfboards, grills & parrots, for none other than the Beach Boys, who performed a high energy 90-minute set of non stop hits as guests danced the night away. Again, Empire arranged for our client to join the band onstage for the final 3 songs, and for a private meet & greet where guests were able to chat and take photographs with the Beach Boys.

Duran Duran first-ever corporate event in New Orleans

Duran Duran first-ever corporate event in New Orleans

New Orleans, LA

October 2003

When corporations look to entertain their customers, partners and employees with something extraordinary, they turn to Empire Entertainment to provide experiences that are new, unique and have never been done before for a corporate event. Such was the case when Empire delivered super group Duran Duran for their first ever-corporate event. Challenged by a global software company to deliver a unique concert experience for an international audience of 5,000 of their most important partners and customers, Empire negotiated for and secured Duran Duran just prior to the commencement of their U. S. tour.

Duran Duran featured all five original members, Simon Le Bon, Nick Rhodes, Andy Taylor, Roger Taylor and John Taylor. The well-rehearsed and dynamic band performed many of their classic hits including "Rio," "The Reflex," "Hungry Like The Wolf," "Wild Boys," "Ordinary World" and "Notorious" among others. Their high-energy show was held on an outdoor stage on the banks of the Mississippi River and featured video projections, laser light show and plenty of onstage action for the audience. The international audience danced and sang throughout the set and brought the band back for encores. They closed the evening with a dynamic version of "Girls on Film."

Empire is the industry leader in delivering new talent to corporate stages worldwide.

Empire Delivers Zap Mama From Belgium To Energize A Global Software Launch

Empire Delivers Zap Mama From Belgium To Energize A Global Software Launch

New York City, NY

October 2003

When the world's largest companies take to the stage to launch their newest products, before the watchful eyes of the global technology press, they turn to Empire Entertainment to deliver the right talent.For this particular product launch which was held in New York, Empire assisted our client in identifying and securing the Belgium-based, multi ethnic a cappella group, Zap Mama, to perform their inspiring and powerful world music as a component of the opening sequence. Zap Mama are an ensemble of 5 female vocalists, hailing from Jamaica, Senegal, Zaire, Burundi who are based in Belgium and who perform a blend of Euro-African music in brightly colored costumes. Empire worked directly with the client and their creative agency to integrate Zap Mama's performance into a multi-media extravaganza of video, graphics, lighting effects and stage direction. Empire negotiated for and facilitated the provision of a specially remixed backing track, to which all of the media was timed, while Zap Mama sang powerfully in colorful costumes to underscore the product messages. The collaboration between the client and artist resulted in a colorful, beautiful, memorable and newsworthy introduction of the next version of the world's leading business software products.

Empire is an invaluable partner to businesses looking to match their products and messages to the global talent pool. Our connections to global talent and experience in integrating the art of performances with the science of commerce are the foundations of our business.

Executive Council of New York's First Annual Ten Awards

Executive Council of New York's First Annual Ten Awards

New York City, NY

October 2003

When the Executive Council of New York, a not-for-profit organization dedicated to fostering innovation and commerce in New York City, sought to launch their Ten Awards program in New York City, they turned to Empire Entertainment to produce the awards gala. This singular business event was sponsored by a variety of companies including Microsoft, Accenture, AT&T & EDS and was staged to recognize and reward innovation and business achievement in the New York business community.

The theme of the event was "From Inspiration to Innovation..." The Awards program was hosted by the host of CNBC's Wakeup Call, Liz Claman and featured an, inspiring keynote speech by Craig Barrett, CEO of Intel. This year's award winners were: Shelby Bonnie, CEO, CNET Networks, Inc. Jason Devitt, CEO, Vindigo Hossein Eslambolchi, CTO, AT&T and President, AT&T Labs Donna Iucolano, President, e-Scholastic Sallie Krawcheck, CEO, Smith Barney Kumar Mahadeva, CEO, Cognizant Jim McCann, CEO, 1-800 Flowers Martin Nisenholtz, CEO, New York Times Digital Alan Patricof, Vice Chairman, Apax Partners Kevin Ryan, CEO, DoubleClick Lindsay Nohr, Founder and Executive Director, Fertile Hope (Civic Award). For this upscale event for more than 400 attendees, Empire provided virtually all services including venue selection (Gotham Hall), staging and set design, sound, lighting, the production of 11 video roll-in packages, graphic design and all program graphic production, catering, stage management, decor, florals, logistics management, security, signage, etc.

Empire is a cost-effective, efficient and creative producer of business events, meetings and awards shows worldwide.

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