For the highly anticipated launch of the Sports Illustrated Swimsuit issue 2011, Sports Illustrated Executive Director of Event Marketing Christine Rosa and Events Director Kristen Leoce again selected Empire Entertainment to provide celebrity entertainment for their marquee event in Las Vegas. At Club SI Swimsuit, the final night of launch week at the Hard Rock Hotel's Vanity Nightclub, Empire secured the television host of the “Sing Off” and multi-platinum recording artist Nick Lachey to emcee the stage program before an eager crowd of over 1000 guests and sponsors. Following the stage program and Swimsuit model reveal, Empire also delivered R&B artist NE-YO who performed a 45-minute set that had the entire club on their feet. Empire was responsible for securing NE-YO and Lachey and handled all details relating to their appearance and performances with the Sports Illustrated Events team. Empire also worked closely with Team Epic who staged all of the launch week events.

Empire is a leading provider of high-profile talent for media events.

Beer. Bikinis. Body painting.It's not too often that the Empire is asked to create an event which encompasses those characteristics. But that's exactly what happened when Labatt Blue Light and NY-based marketing agency, STRATEGIC, approached Empire to bring Labatt's brand to life in the form of a one night house party. Set in the beautiful mountains of Stowe, Vermont, the party was the keystone event of a 3-day prize weekend for 50 Labatt consumers and their guests. The event was designed as the manifestation of the brand's current ad campaign which centers around the Blue Light Refreshment Duo otherwise known as two sexy "ambassadors of literal and social refreshment" who travel the country on their snowmobile, saving our social lives one beer emergency at a time. The party's setting would embody the Duo's top secret Headquarters, located deep in the snow covered mountains.After a full day of skiing, snow boarding, and dog sledding, guests were shuttled to an unknown destination. Surrounded in darkness, all that could be seen upon their arrival was an emanating blue light through the trees. As each shuttle pulled into the driveway, guests were wowed by a huge, shining Labatt Blue Light logo across the house, just as it appears in the current ad campaign.Once inside, guests were treated to a multitude of activities, a host of food and snacks, and, of course, Labatt Blue Light beers, which were stocked on every shelf and bookcase throughout the house. Under the blue lights of the 3-story "Refreshment Headquarters," guests were constantly entertained by girls soaking in steamy hot tubs, models and fellow guests getting airbrushed tattoos, drink service from a Labatt Blue Light ice bar, green screen photo sessions, s'mores roasted at the backyard fire pit, and even a video confessional room to share their stories and love for Labatt Blue Light.To top off the evening, the living room hosted a supercharged musical performance by up and coming rock band Halestorm.If all this wasn't enough to complete a memorable weekend, the Labatt Blue Light Refreshment Duo themselves descended on the house to welcome guests, pose for fan photographs, and burn up the dance floor until the AM. With the blue-lighted house, fully beer-stocked shelves, and 25 Labatt Blue Light-costumed models, the house party perfectly integrated the brand's messaging and created a once in a lifetime experience for the attendees.Empire is a leading producer of immersive branded events and experiential marketing.

On January 28th, 2011, Gilt City, the religiously followed online store that provides luxury goods for discounted prices, packed their warehouse onto trucks and neatly unfolded and hung their high-end merchandise in The Altman Building. That evening, the press were greeted with cocktails and passed hors d’oeuvres to preview the sale. The sale itself took place on Saturday, January 29th. With the promise of 75% off the high-end brands, 2,000 tickets were sold-out within hours. The lucky Gilt City members who managed to snatch a ticket began lining up behind velvet ropes in anticipation, hours before the sale opened. Once guests were checked in with I-PADs, they could peruse the racks or go to the bar for SVEDKA Vodka’s specialty drink. They could have a RBC coffee brewed just for them or freshly baked cookies provided by E.E. Cookies. Also featured within the event was a Gilt City pampering station where guests were attended to by facialists, hairstylists and make-up artists providing their complementary services. Empire Entertainment was engaged to be the overall production company of the event, handling event design, planning, technical production, staffing, logistics, budgeting and coordination.

Empire is a unique resource for the design and execution of branded pop-up shops and temporary retail locations / brand experiences in New York and in cities around the world.

On January 11th, 2011, Empire was thrilled to serve as production company for One Show Interactive’s “Best of the Digital Decade” program at New York’s Museum of Modern Art.The One Club, a non-profit organization devoted to promoting creative excellence in the advertising industry, had gathered an esteemed group of Interactive Judges to identify the top ten digital works of the last ten years of One Show Interactive pencil winners. Out of 75 nominations, ten advertising projects were awarded a Best of the Digital Decade distinction for their innovative use of digital media.

Guests entered the warmly lit lobby and were greeted with an impressive display of the evening’s sponsors projected onto the existing video wall at reception. Passing through a red carpet press area, the world’s top advertising clients from companies like Nike and HBO, along with executives and creative directors from leading advertising agencies enjoyed cocktails and innovative passed hors d’oeuvres provided by Abigail Kirsch Caterers. A looping reel of the nominated work was projected onto the museum’s wall overlooking the cocktails. After the cocktail reception, guests climbed the stairs into the lofty Atrium for dinner and the awards ceremony. Set beneath the sixty foot ceilings was an all white stage set that watched the minimal space set underneath a large projection that served as the backdrop. Long, rectangular banquet tables were set for individual ticket guests while circular tables were reserved for the chairman circle seating.

After a three-course meal, the emcee, stand-up comedian and host of Australian Idol, Josh Zepps took the stage and introduced the evening’s ten award winners. As production company for this inaugural award show, Empire handled all event design, planning, technical production, stage management and event logistics, budgeting and coordination.

Empire Entertainment is a leading producer of contemporary award shows and is honored to have served as a producer and sponsor for the Best of the Digital Decade.

For a unique corporate event, Empire took to the field of Dallas Cowboys’ Stadium to stage an extraordinary concert with the Dave Matthews Band for a corporate client's 900 guests. With tight timelines & budget restrictions to work around, Empire worked with Dallas Cowboy's Stadium and the band to build a huge stage into the Cowboys’ end zone. This stage would later host a 100-minute concert by the Dave Matthews Band. Empire contracted the band as well as provided all technical and logistical support for this major headliner. Prior to the concert, Dave Matthews participated in a Meet & Greet with approximately 80 of client’s VIPs. When it was time for the concert to begin, guests were standing as close as possible to the stage as DMB performed hits from the past 14 years, including Satellite, Crash, Ants Marching, and a lengthy encore of Two Step, which made the crowd go crazy!

Whether it’s securing headline talent, handling all production or logistical needs, Empire Entertainment is a capable of executing major headline concerts throughout the United States and around the world!

"Unforgettable night filled with unforgettable moments!" These were some of the words of praise Empire received from Amway's senior management, following the completion of the event.As the largest network marketing company in the world, Amway is renowned for the originality and quality of their distributor incentive tours and leadership seminars. When Amway Taiwan decide to hold their 2010 Leadership Seminar in Osaka Japan, they reached out to Empire Entertainment Japan for a turn-key solution for all their event needs.Empire produced both of Amway Taiwan's key events for this tour-the Leadership Seminar and Gala Dinner Event. Empire's provided comprehensive services including concept development, venue negotiation, scripting, stage design, sound & lighting, video, entertainment performances, and VIP wardrobe and entrance performances.

The largest network marketing company in Taiwan, Amway invited approximately 1,100 distributors from Taiwan to participate in the Business Session and Gala Dinner in Osaka Japan.The Business Session, held at the Swissotel Nankai Naniwa Ball, kicked off the day. The session featured key speeches by Amway Taiwan Executives and top distributors, and special coordinated activities for distribute future goal setting.After enjoying the city of Osaka, the distributors gathered at the Osaka Grand Cube to participate in the Gala Dinner. Guests were photographed as they arrived, and using a green screen and post production, Empire was able to composite a single group photo gathering all 1,100 distributors without the logistically complications of needing to gather all members in one place.Once in the ball room, guests were treated to a mesmerizing sample of traditional and modern Japanese entertainment and performances.

Altogether, Empire cast well over 100 performers for the evening including Fuku-musume, Samurais, Ninjas, Sumo wrestlers, originally choreographed traditional Japanese tap dancers, and live musicians.The entertainment finale of the evening featured 57 dancers performing Yosakoi, an exciting Japanese festival dance. The performance was highlighted by the synchronized dance on all 3 of the stages-creating an atmosphere in which every seat in the hall felt central to the excitement-and participation in the dance by all 1,100 of the guests.

When a famous US Credit Card and Members Services company wanted to celebrate their 50th anniversary in style, they called on Empire Entertainment Japan to deliver their customers with an once-in-a-lifetime show.Empire conceived, designed, negotiated and produced an unprecedented collaboration between the top Jazz artists or Japan and the US.The evening was kicked off with performances by Japanese Jazz vocalist Keiko Lee and jazz trumpeter Hino Terumasa. The audience was then treated to a performance by the famous jazz group Fourplay, led by lengendary artist Bob James. The respective performances by Lee and Terumasa and the Fourplay proved to be just a warm-up to the finale of the evening when all artists joined for their first ever collaboration live. The thrilled reaction of the audience confirmed what the client already confidently felt-that they had just provided their customers with an unforgettable experience.

For the 2010 Christmas Season, once again Omotesando Hills called on Empire Entertainment Japan for artist casting, production and direction of their Christmas SPIRAL LIVE 2010. Empire proposed, negotiated, booked and produced a variety of artists to make the multi-day event a strong draw for Omotesando Hills during the competitive holiday shopping season.The artists performed on a stage constructed in the center of the grand staircase, beside an 8 meter tall Christmas tree decorated with 250,000 Swarovski crystals.The event successfully kicked off with Misako Sakazume singing tunes from her album "Love Notes", followed by performance by Hanah, Mao Denda, Lil'B, YU-A, Tiara, and Dew. Altogether 7 artists performed across the course of the 7 day event, successfully attracting both new and old customers to Omotesando Hills, and re-confirming the shopping complex as a center of not only Japanese fashion, but culture as well.

December 7, 2010 – New York, NYWhen a client needed a headliner to perform for a small group of top executives and their spouses during the final night of their meeting in NYC, they turned to Empire to secure talent, fulfill production and provide décor for their prestigious annual dinner event. With the party slated to take place in the historic Celeste Bartos Forum at the New York Public Library, Empire had to abide by strict sound & production guidelines.

Empire secured and produced Grammy Award Winner John Mellencamp, who performed 70 minutes of his greatest hits including “Small Town,” “R.O.C. K. in the U.S.A.” and “Jack and Diane”, with his 6-piece band. Following the performance, Mellencamp participated in a meet & greet, taking photographs with all 130 guests. The intimate show in this spectacular venue was a hit with the high level attendees. December 10, 2010 – New York, NYWhen looking to surprise his wife for her birthday, Empire was chosen by an excited husband to help secure and produce the entertainment for a very special celebration. With over 200 family and friends joining them at New York’s Edison Ballroom, Empire was on-hand to manage all technical elements, stage management and flow of the event.

Throughout the evening, friends and family members took to the stage to surprise the guest-of-honor with individual presentations supported by projected graphics, designed by Empire. But the final surprise of the night was a headline concert by Grammy Award winners Maroon 5. By special request of the client, the band began their 65 minute set with “Harder to Breathe,” and followed it with hits such as “Misery,” “This Love,” “She Will Be Loved,” and “Sunday Morning.” Throughout the concert, lead singer, Adam Levine wished our client a happy birthday and even invited her and her children up on stage. Following the performance, the band invited the client and her family into their dressing room to mingle and pose for photos.December 16, 2010 – Dallas, TexasAs the finalé of the December headline concerts, Empire took to the field of a major Stadium where a client hosted an event for approximately 800-900 guests. Empire worked with the Stadium to build a 50’ X 40’ truck stage into the end zone. This stage would host a rare private concert by Grammy Award winners The Dave Matthews Band. Empire contracted the band as well as provided all technical and logistical support for this major headliner. Prior to the concert, Dave Matthews participated in a Meet & Greet with approximately 80 of client’s VIPs. When it was time for the concert to begin, guests gathered in front of the stage as DMB performed a 100-minute concert that included hits from the past 14 years such as “Satellite,” “Crash,” “Ants Marching,” and a lengthy encore of “Two Step,” which made the crowd go crazy!

Whether it’s securing headline talent, handling production or logistical needs, Empire Entertainment is a capable of executing back-to-back headline concerts with the biggest names in the world throughout the United States and around the world!

Famous Japanese pop singer Mai kuraki kicked off the 2010 Christmas Tree Lighting at Omotesando Hills with a live performance, including the hit single "Tomorrow is the last time" from her new album "Future Kiss".The Christmas tree, decorated with no less than 250,000 Swarovski crystal elements, provided the backdrop for Kuraki's performance for throngs of enthusiastic fans and customers.In addition to proposing, negotiating, booking and producing Kuraki for the event, Empire Entertainment Japan supported in the pre and post publicity of the event, generating excellent media exposure for both client Omotesando Hills and artist Mai Kuraki, and increased foot-traffic for Omotesando Hills.Empire Entertainment is a leading provider of marketing entertainment solutions for retail and real-estate companies across the world, consistently and reliably leveraging entertainment contents to drive quantifiable marketing results for our clients.