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Antigravity Generates Excitement in Central America With Two High Energy Performances

Antigravity Generates Excitement in Central America With Two High Energy Performances

Multiple Cities

December 2004

One of the world's best-known acrobatic and aerial performance troupe's, Antigravity, created wildly successful original aerial and acrobatic performances for Central America's largest commercial real estate development firm for the opening of two giant shopping malls in Panama City, Panama and San Salvador, El Salvador in December 2004. The directors and acrobats of AntiGravity worked closely with the client to develop magical routines that would generate the proper excitement and buzz for the opening of these enormous new facilities and overcame many obstacles to present excellent performances within this challenging environment.

Audience members for these prestigious shows included virtually every noteworthy person in Panama and El Salvador and included the nation's President, government officials, dignitaries, industry leaders, and national media as well as local celebrities and trend setters throughout Central America. In San Salvador, the national press heralded AntiGravity's first performance throughout the country, generating a "rock-concert" turn out for the second performance, complete with over 4,000 in attendance and many lining up out the street outside hours beforehand to secure seating. The concept and design of the performances achieved the client's desired goals as both shopping centers recorded tremendous sales over the course of the opening days.Antigravity's high energy, contemporary routines combined with their ability to provide entertainment that is non-verbal and yet universally appealing have made them one of the world's most sought-after performance groups. They are ideal for large-scale public and private events and appeal to both men and women, young and old from every nation.

Empire presents Alicia Keys, Lenny Kravitz, Lou Reed and Many Others for World AIDS Day Event

Empire presents Alicia Keys, Lenny Kravitz, Lou Reed and Many Others for World AIDS Day Event

New York City, NY

December 2004

On World AIDS Day (December 1st) Empire Entertainment produced an incredible, star-studded event to raise funds for Keep a Child Alive, a relatively new charitable organization that directly provides life-saving anti-retroviral drugs to children with HIV/AIDS in Africa.The cocktail party and once-in-a-lifetime concert event was named the "Pusher's Ball" based on the foundation's efforts to get people to 'push' these life saving drugs to children in Africa. The event was the brainchild of Keep a Child Alive Founder and longtime AIDS activist Leigh Blake. It served to raise funds and honor some remarkable people doing work in the AIDS community. Among those honored were John Demsey, the President of M.A.C. Cosmetics and Chairman of the M.A.C. AIDS Fund; Anneliese Estrada, Creative Director of The Design Industries Foundation Fighting AIDS (DIFFA) the oldest and one of the largest funders of HIV/AIDS service and education programs in the US; Stephen Lewis, the U.N. Special Envoy for HIV/AIDS in Africa; and Dr. Shaffiq Essajee, the Assistant Professor of Pediatrics at NYU School of Medicine, for their courageous work in providing treatment and AIDS research.

The event featured an unprecedented lineup of extraordinary performances. Among them were Keep a Child Alive spokesperson and J Records recording artist Alicia Keys, Lenny Kravitz who performed "Let Love Rule" and "Higher Ground," Anthony Hamilton who performed "Ain't No Sunshine When She's Gone," Lou Reed who dueted with Alicia in a rare performance of "Satellite of Love," Kenny "Babyface" Edmonds who dueted with Alicia Keys on John Lennon's "Imagine," Angélique Kidjo who performed "Afrique," and a jamming version of "Africa is the Center of the World" with rapper Common and legendary vibraphone player Roy Ayers. The event also featured a solo performance by rapidly rising star and 13-year-old musical prodigy Karina Pasian. Other celebrity guests and presenters included Spike Lee, Russell Simmons, Iman, Run DMC, Tyson Beckford, Mos Def, Gloria Rubin, Alan Cumming, Don Cheadle, Lil Kim, and Clive Davis among others.

For this challenging project Empire served as event producer and was responsible for all elements including site selection and contracting, talent coordination in collaboration with J Records, all production including extensive staging, sound, lighting, video projection, multi-camera video production and multi-track audio recording, catering (with Great Performances), decor and design of unique, African-themed lounge seating areas that were sold in sponsorship packages, security, event logistics and stage management of the complicated program. The event, which was generously sponsored by AOL Music and M.A.C. Cosmetics, garnered heavy press coverage in the red carpet area and was widely reported in both local and national media. Press was managed by Dan Klores and Associates and the entire event was backed up by an innovative "Be a Drug Pusher" ad and celebrity T-shirt campaign designed by advertising agency Fallon New York.

Empire is a leading producer of music and other forms of entertainment for unique, innovative charitable events.

Red Carpet Press Platforms for Television Stars Richard Branson & Paris Hilton

Red Carpet Press Platforms for Television Stars Richard Branson & Paris Hilton

New York City, NY

November 2004

As entertainment producers and marketers alike know, the use of celebrities is one of the most effective tools to ensure wide press coverage for a product launch or publicity initiative. And one of the best ways to provide press access to celebrity superstars in a controlled setting is a carefully presented, well-managed "Red Carpet" on which celebrities can deliver interviews and pose for photos before large gatherings of press crews and paparazzi. Over the last 2 years Empire has become one of the leading companies in the field of designing, executing and managing red carpet environments. These typically are set up outside or adjacent to venues where talent are drawn to attend an event and frequently necessitate the closing of streets and sidewalks, the creation of a 'Step & Repeat' media wall which can provide brand identity behind talent, barriers and rope & stanchions to control sometimes over-zealous press and paparazzi, and an attention getting street presence including large swaths of carpet, bright lighting and sometimes set pieces and props.

In two separate recent events, Empire provided red carpet treatments to promote the Richard Branson FOX series "Rebel Billionaire" and the Paris Hilton & Nicole Ritchie series "The Simple Life." For Rebel Billionaire, Empire worked to create a simple red carpet appearance in the trendy New York Meat-packing district at the very tony SoHo House. This served as an ideal location for Richard Branson, the British billionaire founder of the Virgin brand of companies, to promote his new show. For The Simple Life, Empire created an expansive red carpet treatment at the equally happening Bungalow 8 in New York's Chelsea neighborhood. This environment perfectly suited the stunning and often controversial Paris Hilton and her sidekick Nicole Ritchie as she promoted The Simple Life. Empire provided a pink carpet to better match Paris Hilton's dress.Both events provided an ideal stage from which to provide access to the talents.

Empire is a leading production partner to PR firms and marketers looking to provide the ideal atmosphere for presenting celebrity talent to members of the press.

Empire's Japan Office Presents Barrage in Guangzhou China for Major Automobile Show

Empire's Japan Office Presents Barrage in Guangzhou China for Major Automobile Show

Guangzhou, The People's Republic of China

November 2004

When a major automobile manufacturer wanted to make a big splash at a key automobile exhibition in China, the world's fastest growing auto market, they turned to Empire's new Asia office to help them secure and present the right talent. Working through the client's advertising agency in Japan, Empire was able to identify the group Barrage as the ideal talent for this program - mixing a sophisticated presentation and attention-getting music with a highly visual and non-verbal performance. Barrage are a high-energy Canadian performance ensemble that consist of multiple fiddlers backed up with the power of percussion and bass whose performances also combine dancing, head turning stage action and an infectious energy. Working with the advertising agency and Barrage, Empire was able to create the right combination of creative for this program that would draw the attention to the exhibit space and never take away attention from the vehicles being showcased to the throngs of prospective Chinese buyers.

Based on our experience in Asia and close working relationships with the talent, agency and production vendors, Empire was able to overcome challenges ranging from visas and translation issues to technical issues arising from the combination of western digital electronics and media equipment with Chinese electrical power.

Empire Entertainment's Asia division based in Tokyo, Japan has been an immense success since its founding earlier this year and has served clients from a variety of industries throughout Asia with talent, production and event services.

National Geographic Explorer Host Lisa Ling to Host Business Meeting

National Geographic Explorer Host Lisa Ling to Host Business Meeting

Atlanta, GA

October 2004

When a global corporation needed a captivating news personality to host and moderate a crucial product launch for 1,200 of their sales representatives, they came to Empire Entertainment for a fresh alternative to the humdrum newscaster.Empire's suggestion, Lisa Ling, the host of National Geographic Explorer was the ideal answer. Ling provided the respectability of a legitimate reporter - she has reported from more than two dozen countries, including Afghanistan, Iraq, Colombia, Algeria, Cambodia, Vietnam, China, Japan, India and Iran, and produced eight documentaries for PBS, several of which won awards. But along with her informative, substance, Ling also exudes an appealing youthfulness that compels her audience to take notice - as she has shown on ABC Daytime's popular morning talk and entertainment program, The View, and now The National Geographic Channel.With little time to spare, Empire was able to pinpoint the perfect talent and fulfill the special requirements of this unique product launch.

Empire Entertainment is the go-to, one-stop company to negotiate, secure and coordinate the right talent for the right job.

2nd Annual Executive Council of New York Ten Awards Program

2nd Annual Executive Council of New York Ten Awards Program

New York City, NY

October 2004

For the second year in a row, the Executive Council of New York, a not-for-profit organization dedicated to fostering innovation and commerce in New York City, chose Empire to produce their Ten Awards program in New York City. This important business event was sponsored by a variety of companies including Microsoft, AT&T, Orrick, NASDAQ & Philips and was staged to recognize and reward innovation and business achievement in the New York business community.

The theme of the event was "Leadership & Innovation: Achieving Your Potential..." The Awards program was hosted by the host of CNBC's "Closing Bell with Maria Bartiromo and Tyler Mathisen", Tyler Mathisen and featured a keynote address by David Neeleman, CEO of jetBlue Airways. This year's award winners were: Robert Catell, CEO, Keyspan Energy Richard Korhammer, CEO, Lava Trading Corp. Adam Moss, Editor-in-Chief, New York Magazine Barry S. Sternlicht, CEO, Starwood Hotels & Resorts Stephen Messer, CEO, LinkShareBarbara Chang, Executive Director, Npower New York (2004 Civic Award Winner)Bruce Mosler, President, Cushman & Wakefield David Neeleman, CEO, JetBlue Airways L. Gordon Crovitz, CEO, Dow Jones, Inc. Tim and Nina Zagat, Co-founders, Zagat Survey.

For this upscale event for more than 400 attendees, Empire provided virtually all services including venue selection (Gotham Hall), staging and set design, sound, lighting, the production of 10 video roll-in packages, graphic design and all program graphic production, catering, stage management, decor, florals, logistics management, security, and signage.

Empire is a cost-effective, efficient and creative producer of business events, meetings and awards shows worldwide.

Seal Concert for Familial Dysautonomia Benefit Event

Seal Concert for Familial Dysautonomia Benefit Event

New York City, NY

October 2004

When the Dysautonomia Foundation sought to produce their first-ever concert benefit for Familial Dysautonomia, they turned to Empire Entertainment's Not-For-Profit division to help them put on a world class show and effective fundraising event. The event began with a buffet-style reception at the Upper-West Side Asian restaurant, Ruby Foos, where the audience of 700 gathered to enjoy specialty cocktails and appetizers. The audience then moved smoothly around the corner to the historic Beacon Theatre for a video on Familial Dysautonomia featuring some of the individuals living with and affected by the disease. Upon completion of the video, guests were treated to the main attraction - a 75-minute concert performed by Grammy Award-winning singer Seal.

The Nigerian/Brazilian superstar performed a set of his greatest hits including "Crazy," "A Prayer for the Dying" and "Kiss From a Rose" which was a Billboard #1 hit from the motion picture "Batman Forever." When he played "Waiting for You" a giant heart-shaped balloon drop fell on the dancing audience. The audience included several notable attendees including Heidi Klum. After the show Seal participated in a VIP Meet and greet with sponsors and guests.

As guests left the theatre, they were presented with goody bags organized by Empire featuring products like Men's Life Magazine, HBO Yo Yo's, Bazooka Gum, Seal CD's and Familial Dysautonomia baseball hats.The event raised more than $1.1 million for this worthy cause and was an immensely positive experience for the audience, the sponsors, Seal and his band.

Empire's Not-For-Profit division focuses on serving charitable organizations with a host of event-oriented services. In addition to helping clients design & develop successful fundraising event programs, Empire also secures headline entertainers, emcees, celebrity attendees and auctioneers, provides all production, staging and A/V services, provides decor and event management and also secures sponsorships, in-kind services such as flights & hotel accommodations, live & silent auction prizes and gift bag items. Empire's Not-For-Profit division is designed to offer charitable organizations a full range of professional services to help them raise essential funds for their respective causes.

Empire produces Tonight Show Host, Jay Leno, For Restaurant Industry Event

Empire produces Tonight Show Host, Jay Leno, For Restaurant Industry Event

Los Angeles, CA

October 2004

For the fourth year in a row, Empire provided entertainment for a prominent restaurant industry annual gathering. In previous years, Empire secured Tim Russert, James Carville and Mary Matalin, Penn & Teller and comedian Jeff Ross for the event. This year, the program was held in Los Angeles and our client wanted to take advantage of the local celebrity talent pool to maximize their investment and to reach for the most recognizable name they could deliver. Empire met and exceeded these requirements, delivering ‘Tonight Show' Host Jay Leno. Leno took the stage at 8:00AM, delighting the coffee-drinking attendees with his massive celebrity status and an hour of early morning laughter. Empire leveraged its' long-standing, active relationship with Mr. Leno to manage the client's scheduling constraints. The end result? A thrilled and loyal client.

Whether it be Los Angeles, New York, Monte Carlo or Dubai, Empire is consistently able to deliver the best local talent to maximize our clients' budgets.

Harvard & Yale Choral Groups Provide Inexpensive yet Upscale Entertainment at the IMF Meeting

Harvard & Yale Choral Groups Provide Inexpensive yet Upscale Entertainment at the IMF Meeting

Washington, DC

October 2004

Empire Entertainment had a strong presence at the 2004 International Monetary Fund meeting in Washington DC, providing entertainment and production for several of our financial services clients at this annual meeting of global finance executives. For these upscale events, attended by well educated audiences from around the globe, Empire was asked to provide sophisticated, yet cost-effective entertainment for intimate groups of high powered bankers and government finance ministers.To accomplish this, Empire secured both the Harvard Krokodiloes and the Yale Whiffenpoofs to perform at separate events.

The Harvard Krokodiloes are the the Ivy League university's legendary all male a cappella singing group, founded in 1946 at the hasty Pudding Club. Providing both musical and comedic entertainment, The Kroks were a great hit, opening the show with a comedic bit that included an invitation to "sit back and enjoy the next three and a half hours" as they performed an a cappella version of a classical opera, before launching into a set of 4 contemporary songs including a jazzy version of "When You're Smiling". In the first set, at the client's request, they brought up a specific female attendee and serenaded her with "What's Your Name", much to the delight of the rest of the audience. The Kroks were welcomed back with much applause to finish the evening with excellent performances of "Runaway" and "Run Around Sue".

On the following evening, Empire had the privilege of presenting Yale University's own a cappella group, the Whiffenpoofs, for a private corporate dinner at the Folger Shakespeare Library. The Whiffenpoof's performed a haunting set of songs including "Down by the Sally Garden" and an intricate and lyrical version of "On Broadway" before finishing the evening with their traditional "Whiffenpoof Song" which delighted the audience with it's tongue in cheek lyrics and puns. Empire also provided sound and a classical duo consisting of a flutist and a harpist who played classical back ground music during cocktails for this event. The Harvard Krokodilies and the Yale Whiffenpoofs are inexpensive, high quality, performing ensembles with name recognition and a reputation earned over decades of performances around the world.

Empire Entertainment is known for delivering high quality entertainment for every kind of audience.

Empire Presents Comedian Dana Carvey for Major Loan Institution Event

Empire Presents Comedian Dana Carvey for Major Loan Institution Event

Phoenix, Arizona

October 2004

When a leading home loans institution needed a headline comedian to act as the finalé for their "Platinum Producers Circle" conference, they called Empire Entertainment. As the final event was on a Saturday evening, Empire recommended and secured former 'Saturday Night Live' cast member, Dana Carvey. Dana performed a number of dead-on impressions including both former and current Presidents George Bush, John Kerry, Howard Dean, Ross Perot, The Croc Hunter, and Michael Jackson. He also brought some of his best-known characters from SNL to life, such as "The Church Lady" and Hanz (of "Hanz and Franz" fame). Dana also played guitar and piano with some absolutely hilarious bits, and his material about being a parent and raising children had the crowd in stitches.But most importantly, Dana performed a great deal of customized material specific to the client. He referenced their company name and their industry in a number of routines, and sang ad-libbed songs about the highest-ranking executive at the conference as well as about a VIP couple who was seated front and center. The audience's standing ovation and sustained applause after the 60-minute long performance was so tremendous, that Dana came back for an impromptu encore.

Empire Entertainment is a leading producer of customized headline comedy entertainment. Aside from Dana Carvey, we have produced other former SNL cast members Kevin Nealon performing customized "Weekend Update" and "Subliminal Man" segments for numerous clients, and recently had Darrell Hammond, perform a set of customized comedy in full makeup as former President Bill Clinton.

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