What Were Producing

BravoCon: Dining Experiences

BravoCon: Dining Experiences

New York City

November 2019

Bravo Media hosted the first ever BravoCon, a three-day orchestrated production bringing together 80+ “Bravolebrities” and 10,000 fans who can’t get enough of them. The immersive experience included 50 live events consisting of panels, photo ops, live tapings. and parties that allowed for interactions with Bravolebrities from every franchise. Top-tier Bravo talent and producers shared stories and connected with their superfans in a way that had never been done before.

The robust programming schedule was held across three venues–Skylight Modern, Union West, and Manhattan Center. In addition to the live events, Bravo provided experiential activations at all their venues which gave attendees an inside look into their favorite shows.

In addition to all that came with a pass to BravoCon, Bravo offered premium buy-up experiences for purchase catered to their biggest fans. Within Union West, there was a separate, private restaurant built for 80+ guests to enjoy. The meals included Top Chef Dinners, a Southern Charm Brunch, and a Bravopalooza Brunch. Empire was engaged to manage the F&B and overall operations of each experience.

On Friday, Saturday, and Sunday evening, the three most recent “Top Chef” Winners designed a custom menu for two seatings. The chefs mingled with restaurant-goers while they enjoyed their entrees and Bravo-themed cocktails.

On Saturday morning, five cast members from “Southern Charm” wined and dined with guests who came dressed in their best southern flair. Among the brunch options, Chicken and Waffles was the most popular dish.

On Sunday Morning, a mix of top-tier Bravolebs from “The Real Housewives” franchise, “Summer House”, “Southern Charm”, “Vanderpump Rules”, and “Below Deck” had the opportunity to engage with their most dedicated fans over Bloody Marys and Mimosas at the Bravopalooza Brunch.

For more on Empire’s past work with Bravo Media, please click here.

Empire is a leading producer of branded events and premieres for television, motion picture, and other media and entertainment clients.

The Studio Museum in Harlem’s Gala

The Studio Museum in Harlem’s Gala

New York City

November 2019

Empire served as the producer of The Studio Museum in Harlem’s annual Gala for the second year, with artistic direction by Red Maple Leaf. The black-tie evening took place in the elegant 45,000 square-foot, glass-enclosed River Pavilion that features stunning views of the Hudson River serving as the perfect backdrop for this year’s event. Over 750 artists, philanthropists, cultural leaders, civic leaders, and business leaders attended to celebrate The Studio Museum in Harlem and their important work with artists of African descent locally, nationally, and internationally.

The evening began with a cocktail reception where, upon entering, guests’ attention was drawn to a large statement installation located in the middle of the cocktail space, surrounded by lounge furniture, curated décor, and photo experiences.

To signal the start of dinner, high drapes were pulled back to reveal the impressive views. Guests were invited to the dinner space with a swell in music performed live by AffinitiNYC and were greeted with a striking main stage, equipped with a large LED screen, and centerpieces highlighted by pinspots on each table.

The evening’s program, honoring businessman and philanthropist, Leonard A. Lauder, featured remarks by Gala Co-Chairs, Jacqueline L. Bradley, Kathryn C. Chenault, Carol Sutton Lewis, and Dr. Amelia Ogunlesi; Thelma Golden, Director and Chief Curator; and Raymond J. McGuire, Chairman of the Board. The fourteenth annual Joyce Alexander Wein Prize was presented to Torkwase Dyson, extending the Studio Museum’s mission of supporting experimentation and excellence in contemporary art.

The evening ended with dancing to another live set by Affiniti NYC, and desserts were enjoyed in the transformed cocktail space.

The Gala raised over $3 million in support of the Studio Museum’s operating costs, including key initiatives such as the collaborative, community-enriching In Harlem exhibitions and public programs.

Empire was proud to work closely with the Studio Museum and Red Maple Leaf to deliver a flawless and memorable evening for The Studio Museum in Harlem.

For more information on The Studio Museum in Harlem, please visit https://www.studiomuseum.org

Eurasia Group GZERO Summit Japan

Eurasia Group GZERO Summit Japan

Tokyo, Japan

November 2019

Empire Japan had the chance to work again with Eurasia Group to produce the most elite geopolitical event in Japan. In a continuation of last year's event, a wide range of current global topics were discussed with special guests including Toshimitsu Motegi, Foreign Minister of Japan, Hiroshi Kajiyama, Minister of Economy, Trade and Industry, Yasutoshi Nishimura, Minister in charge of Economic Revitalization, Social Security Reform, and Trans-Pacific Partnership. Yuriko Koike, Governor of Tokyo, had the chance to join as a speaker in a fireside chat to discuss Tokyo’s current status leading into the Olympics next year.​​

FilmAid’s 20th Anniversary Power of Film Benefit

FilmAid’s 20th Anniversary Power of Film Benefit

New York City, NY

November 2019

FilmAid International is an NGO founded by independent filmmakers that provides displaced people with actionable information about their rights, safety, health, and future. Through video, radio, print, SMS, and digital media campaigns created and distributed in collaboration with refugee communities, FilmAid is able to reach over 400,000 people in refugee camps and urban areas every year.

FilmAid’s 20th Anniversary Power of Film celebration took place early November at the Standard Hotel above New York’s Highline. The evening highlighted the initiatives and powerful impact made by the organization and its new partner, Internews.

The cocktail event and program included moving remarks by FilmAid Founder Caroline Baron and Jeanne Bourgault, President and CEO of Internews, introduced by Internews board member Cristiana Falcone Sorrell. Kati Marton and Tim Blake Nelson spoke as well as More Raça, who travelled from Kosovo to share her personal journey from refugee to filmmaker. Her path was inspired by watching cartoons and Charlie Chaplin movies screened by FilmAid’s Mobile Cinemas as a six-year-old refugee in Macedonia.

Actress, producer, and director, Katie Holmes, presented this year’s Richard C. Holbrooke Memorial Award for Dedication to Humanitarian Service to Participant CEO, David Linde, in honor of his work, films, and activism.

The retro-modern setting with wooden panels allowed photography by National Geographic Photographer, Karen Kasmauski, to stand out. These photos captured the journey of FilmAid’s Mobile Cinema screenings of the film “He Named Me Malala,” in partnership with Participant, at various refugee camps in Kenya and Jordan, reaching over 35,000 female refugees in 2016.

The Power of Film underscores the influence and potential of film to effect positive change in the world. FilmAid and Internews continue to support vulnerable populations and have already expanded into the southern Zimbabwean city of Bulawayo, where political persecution and economic collapse have displaced hundreds of thousands of people.

Empire is honored to support the power of storytelling by producing galas and festivals such as FilmAid’s Power of Film celebration.

To learn more please visit https://www.filmaid.org

GetGlobal

GetGlobal

Long Beach

November 2019

Get Global is the summit for international business expansion. The annual conference brings together dynamic mix of global business executives, industry experts, governmental and NGO resources, and business partners to provide networking and tools to facilitate international business growth.

Expansion into foreign markets can pose significant challenges but the rewards can be great given that we live in an increasingly globalized world where ideas and goods flow freely. GetGlobal helps companies find the right resources and partners to succeed.

The two-day conference is a mix of keynote presentations, panel discussions, breakouts, and roundtables discussions. In 2019, GetGlobal took a big leap by expanding in its own right with a move to the Seaside Ballrooms of the Long Beach Convention Center. Over 1,000 attendees registered, with over 40 sponsors participating and 14 exhibiting.

This is the third year that Empire has been responsible for producing GetGlobal. Empire works year year-round with the GetGlobal staff to secure the venue and design the flow of the event within the venue. We coordinate all in-venue AV and food and beverage, set up credentialing systems, and design and manage the graphic look of all the spaces. Empire also assists with logistics for all speakers and presenters, room managers, and exhibitors to make sure the conference runs smoothly.

To learn more visit https://2019.getglobal.co​

Estée Lauder: Beautiful Belle Wedding Weekend

Estée Lauder: Beautiful Belle Wedding Weekend

New York City

October 2019

As Presenting Sponsor of Wedding Weekend on Madison Avenue, EstéeLauder brought a series of fragrance-related events and activations to engage with brides to be.

The Lowell Hotel’s restaurant Majorelle provided an enchanting atmosphere for brides-to-be to engage in fun activities to help them prepare for their big days.

Brand Ambassadors offered samples of Estée Lauder fragrances, Beautiful Belle and Beautiful Belle Love. In addition, Carson Kressly from Say Yes to the Dress gave bridal consultations, guests participated in fragrance sampling and bouquet-making with Belle Fleur, and a Master Class tutorial with French it-girl, beauty blogger, and Estée Lauder Global Beauty Director, Violette.

Additionally, arranged along seven blocks of Madison Avenue’s busiest shopping areas, stood ten floral installations featuring luscious florals cascading from oversized golden gift boxes each bearing the hashtag #lovebreaksallrules.

Empire was thrilled to support Estée Lauder with this tastefully-branded, weekend-long series of chic wedding weekend activations.

Empire is a leading producer of experiential marketing events for some of the world’s most coveted luxury brands.

ONE Martial Arts Fan Fest

ONE Martial Arts Fan Fest

Tokyo, Japan

October 2019

To commemorate one week before ONE Championship held its 100th event at the historic Ryogoku Kokukikan, ONE held its very first Martial Arts Fan Fest.

Held at the Bellesalle Shibuya Garden, the ONE Championship Fan Fest celebrated the best of martial arts with the world’s top martial artists and fighting game esports players.

Selected fans received the opportunity to participate in autograph and meet-and-greet sessions with ONE Championship CEO, Chatri Sityodtong, as well as their favorite ONE Championship athletes and ring girls. In the ring there were also special martial arts demonstrations from organizations Shin Karate, Shooto, and Pancrase, including martial arts seminars and open workouts with marital arts superstars Demetrious Johnson, Aung La N Sung, Miesha Tate, and Shinya Aoki.

On the competitive esports spectrum, ONE Esports had partnered with Bandai Namco and Capcom to hold the ONE TEKKEN Invitational and ONE Street Fighter Tokyo Challenge. This gave the community the opportunity to compete against some of the top fighting game players in the world. The winners of these challenges would receive for a combined prize pool of over 3.5 million JPY.

Rich Franklin’s ONE Warrior Series: Japan vs. the World, which will see one athlete earn a USD $100,000 contract with ONE Championship, was broadcasted live globally with Abema TV being the broadcaster sponsorship.

Empire was responsible for event planning, production, managing and operations, producing yet another successful event with ONE Championship.

adidas Original at Atmos Con Vol. 7

adidas Original at Atmos Con Vol. 7

Tokyo, Japan

October 2019

When adidas Japan wanted to make a statement at Atmos Con Vol. 7, one of Japan’s largest sneaker conventions, they called upon Empire Japan to help design and execute the perfect booth experience.

Held at Hikarie Hall Shibuya, Atmos Con Vol. 7 brought out thousands of sneakerheads for a multi-brand retail experience featuring some of the globes most coveted kicks. This included Nike Sportswear, Asics, Crep Project, Fila, Puma, and Reebok Classics.

Inspired by the design of their latest footwear, the “NMD_R-1 G-SNK”, a glow-in-the-dark all-over snakeskin prime knit, an installation was created that swallowed visitors with designs of phosphorescence snake motif. Including this unique experience, the first 200 people who purchased the shoes & t-shirt set were gifted a silk screen designed tote bag.

Empire Japan handed all aspects of production and operation, producing yet another successful event with adidas Japan.

Salesforce World Tour Tokyo

Salesforce World Tour Tokyo

Tokyo, Japan

October 2019

In the seventh year in a row, Empire's Tokyo office had the opportunity to produce the leading Japanese IT event for Salesforce Japan. Salesforce.com this year hosted over 13,000 attendees for a two full days of sessions, expos, and events taking place at both the Prince Park Tower and Tokyo Prince Hotel. This exciting event once again gathered the leaders in the IT industry from around Japan to Tokyo where the latest in software, technology, and ideas were showcased.

This year’s keynote speakers included Parker Harris (Co-Founder & CTO, Salesforce) and Shinichi Koide (Chairman, President & CEO Salesforce Japan), along with many illustrious speakers from in and outside of Japan.

This year’s exhibition hall also enjoyed a similar amount of energy as last year with 86 sponsors in total. The Tokyo Prince Hotel, located next to the Prince Park Tower, showcased the Trailblazer Zone, which had large rebranded elements throughout the various zones and served as the main hub for developer experts.

Empire’s Tokyo-based Asia division was responsible for all event design, production and management, including technical production and coordination and continues to support Salesforce in showcasing the latest in technology and cloud services. Empire is a leading producer of global conferences and events in the Asian region and serves as the partner of choice for some of the world’s most sophisticated technology companies to produce their premier business events.

The New York Times Food Festival Presented by MasterCard

The New York Times Food Festival Presented by MasterCard

New York City

October 2019

On the first weekend of October, the New York Times shared its love of food with New York City, launching the first-ever New York Times Food Festival.

The New York Times partnered with Empire to produce both a large public-facing festival in Bryant Park as well as two full days of live Talks programming at The Times Center, uniting more than 20 exceptional chefs and restaurants, food journalists, and experts with thousands of passionate foodies.

The Bryant Park component featured restaurants and chefs hand-chosen by New York Times editors Sam Sifton and Christine Muhlke, including Frenchette, TAK Room, The Beatrice Inn, EmmySquared, Adda, and more. All of the participating chefs sold items not available in their restaurants, all inspired by classic New York City street food.

Saturday morning, The Park opened with a ceremonial “noodle cutting” by Mayor Bill de Blasio and New York Times CEO, Mark Thompson, on the Main Stage using an 18’ lasagna noodle in place of a traditional ribbon. The Park’s iconic fountain entrance revealed a playful, yet elevated food festival design with red patterns and clean, picnic-inspired accents. A substantial portion of the Park showcased curated restaurants and chefs to the public to allow for the community to experience the event.

In another portion of The Park, attendees paid an admission to access food and beverage available for purchase. Inside the ticketed area, more than 4,000 attendees over two full days found themselves in a food-lover’s paradise of reimagined street food.

The New York Times partnered with Farm to People to provide the Marketplace, a retail environment selling artisanal food items and New York Times merchandise. Additional partners included The Best of Smorgasburg with seven of the Brooklyn institutions’s best vendors and Ample Hills Creamery serving their new, exclusive Times-inspired ice cream, “The Flavor of Record”.

At the east end of The Park, the NYT Cooking Stage hosted live cooking demos by Thomas Keller, Angie Mar, Alison Roman, Melissa Clark, and many more. A smaller Workshop Pavilion featured specialty sessions including a Fall wine preview with NYT wine critic, Eric Asimov, mixology master classes presented by Tequila Don Julio, Bulleit, Tanqueray Gin, and Johnnie Walker, and cake decorating classes by Instagram wunderkind, Heber Clawson.

The main stage featured sets by DJs Coleman, Aaron DRM, Rich Medina, and Natasha Diggs, who kept the crowd dancing on the lawn, while custom modular seating supported by Uber Eats and picnic tables gave the attendees a place to enjoy their food. Uber Eats also sponsored two clever installations featuring bicycles and takeout boxes promoting their #LetsEat campaign.

Presenting sponsor MasterCard hosted a tent where card holders and attendees were invited to “Experience the Taste of Priceless,” enjoying custom macarons and complimentary sparkling wine pours. Their tent featured a gorgeous logo installation of illuminated florals for their #StartSomethingPriceless messaging while elegant cutouts in the wall lit displays of the macarons in floral scenes of yellow and red, representing the Mastercard logo.

Just blocks away, The Times Center hosted two full days of live journalism, interviews, and book signings in partnership with Kitchen Arts & Letters. Panel discussions included Eating as a Living: Life of a Food Critic featuring Frank Bruni, Ruth Reichl, Sam Sifton, and Pete Wells from the NYT and Bourdain and Beyond, featuring Andrew Zimmern and Pati Jinich in conversation with Kim Severson. Other participants included Massimo Bottura, David Chang, and Action Bronson, among many others.

Downstairs at the Times Center, Johnnie Walker and Bailey’s provided cocktail tastings and Guinness allowed attendees to “Personalize Your Pint” with custom-printed photos in the foam. REI invited guests to customize their own trail mix.

For this first-time festival, Empire served as overall producer of the outdoor festival and Times Center activations. Empire’s role included ideation, layout, design, tenting, permitting, security, staging and technical production, staffing, culinary integration, sponsor ideation and activations, management of registration and operations of stages, and much more.  

Empire is a leading producer of world-class festival and culinary events and we were honored to work with The New York Times Company to help produce this successful, first-ever New York Times Food Festival.

To learn more and sign up for information on next year’s Festival visit https://www.nytfoodfestival.com

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