What Were Producing

Innovative Live Production Workshop 'Live Lab' Wins Olympic Gold for Panasonic in Germany

Innovative Live Production Workshop 'Live Lab' Wins Olympic Gold for Panasonic in Germany

Hanover, Germany

March 2004

Live Lab is a "Creative Solutions Provider" joint venture created by Choreographer Tee Scatuorchio, Musical Director Mike Levesque and Empire Entertainment. Live Lab designs original productions for trade shows, business meetings and other forms of event marketing initiatives. Live Lab productions are exclusively represented by Industrial Artist Management. Live Lab's most recent show for Panasonic at the CeBit International Trade show in Germany, demonstrated once again it's range and versatility. Working with the vibrant message of Panasonic's sponsorship of the 2004 Olympic games, Live Lab assembled an all-star cast of marching drummers, trumpet players and Ribbon Gymnast dancers from such Broadway hits as, "Movin' Out" and "Cabaret" to create an original stage show that served as a framework for presenting Panasonic's business messages. The show drew some of the biggest crowds at this year's CeBit electronics trade show and was wildly successful. Live Lab's show for Panasonic at the IFA show in Berlin, Germany in September 2003 featured Beat Box and Hip - Hop worked into a Formula One Racing Pit theme. Live Lab is expert is crafting shows that not only provide great entertainment but entertainment that delivers content in a smart and seamless production. Whether it's a show lasting only 3 minutes or a half hour, Live Lab conceptualizes, directs, choreographs, composes music, casts, costumes, and above all, produces quality shows based on years on extensive experience. Live labs recent and upcoming shows include productions for Choice Hotels, Carlson Worldwide, Nick At Nite's Upfront Show, Gerber Foods, Panasonic IFA, Panasonic CES, Merck's Zocor & Singular Launches, Arthur Ashes Kids Day/CBS TV and others. When You Want shows that Include: Beat Poets, Beat Box, Ribbon Gymnasts, Tap, Hip Hop, Acrobatics, Percussion, Vocalists, Broadway Style Song and Dance and other emerging forms of performance, call Live Lab!

Empire Partners with Colin Cowie to Produce Stevie Wonder & Others for Quincy Jones Birthday

Empire Partners with Colin Cowie to Produce Stevie Wonder & Others for Quincy Jones Birthday

Beverly Hills, CA

March 2004

When the top figures in the Entertainment Industries want to throw a blowout party, they turn to unrivaled event designer Colin Cowie to design an unforgettable room and wonderfully conceived party. But when Colin Cowie needs to realize his fanciful visions, he relies upon Empire Entertainment to provide the backbone of his entertainment, technical production and talent wrangling team. Such was the case last week when television superstar Oprah Winfrey decided to throw a surprise 71st birthday party for music industry legend Quincy Jones. For this ultra exclusive event for 250 at the Beverly Hills Hotel, Colin Cowie transformed the Rodeo Ballroom into a multi-leveled vision of brown, black and purple floral arrangements. In front of a reflective black dance floor was a 40' X 28' stage upon which some of the top names in music would perform. The foyer and outside patio were similarly designed and featured an assortment of dessert stations, bars, cigar lounge areas and everywhere were vertically hung plasma monitors running a montage of a special Q71 logo that Empire created for the evening which was also reflected on custom match boxes, and napkins.

Quincy Jones was completely surprised when he arrived to find 250 of his closest friends crouching in the darkness. As soon as they yelled surprise! the DJ kicked in the music and the party started swinging. The guest list was a who's who of Hollywood and music royalty. Everyone from Barbra Streisand, Eddie Murphy, Jon Travolta and Elton John to George Lucas, Billy Crystal and Stevie Wonder crowded the dance floor. Oprah Winfrey hosted the evening and played several touching video tributes to Quincy as well as presenting an enormous chocolate piano that had been flown in earlier in the day.Guests listened to the enchanting Diana Krall perform a mellow set of music during a buffet dinner that included Joe's Stone Crab flown in from Miami and barbecued ribs fresh from Texas. After dinner Earth, Wind & Fire took the stage and brought the entire audience onto the dance floor for hits that included "Boogie Wonderland," "Sing a Song," "Let's Groove," and "Shining Star." After Earth, Wind & Fire's set ended Verdine White and others joined the rest of the guests on the dance floor as DJ Tom Finn kept people dancing until late into the night. Later in the evening, Stevie Wonder took the stage with keyboardist Greg Phillinganes for a couple of impromptu songs and sung to a beaming Quincy Jones.

For this demanding project, Empire consulted on all talent negotiations, integrated the competing needs of the various acts to work within a very small space and brought in world class sound, labor, video projection and other technical services, handled all logistical and dressing room arrangements and managed the flow of the evening with Empire co-President, J. B. Miller, personally calling the cues from the dance floor.

Empire is the leading provider of talent booking and technical services for diamond class events worldwide.

Star Studded Event for Syndicated Television Industry's Signature Upfront Event

Star Studded Event for Syndicated Television Industry's Signature Upfront Event

New York City, NY

March 2004

When a consortium of major entertainment companies that produce syndicated television programming wanted to make a splash for the New York advertising community during Spring Upfront season, they turned once again to Empire Entertainment to produce their star-studded, signature event.The Syndicated Network Television Association, whose members include Buena Vista Television, Twentieth Century Television, Universal, Paramount and others, again chose Empire Entertainment to produce their main event, following a day of presentations of their 2004 programming including shows like That 70's Show, Family Feud and Ellen.

The event, which took place in the ballrooms & foyer of the New York Grand Hyatt, was designed as a hyper-modern lounge party with décor inspired by Philippe Stark and the Delano Hotel of South Beach. The 600 or so attendees came to drink, eat, dance, and mix & mingle with some of the hottest stars of syndicated television including Ellen Degeneres, Regis Philbin, Chris Matthews, Keifer Sutherland, Tony Danza and many others. Empire created an incredible visual feast in this space that was based on colors of chocolate, cream, caramel, flaming red & rich gold. Upon arrival, guests walked through a foyer that was set with lounge furniture and dessert and coffee stations. Once they stepped through the ballroom doors, an enormous wall of white curtain that served as a faux entrance, separated the room and created a backdrop for the large central island bar on the opposite side. Into this curtain were mounted a series of plasma monitors displaying the images of the featured television programs. Turning the corner into the room guests saw a seated area of custom square tables in draped gold organza linens topped with red & cream bunches of roses before an expansive buffet of sumptuous foods.

Behind this buffet, Empire created custom screen surrounds for three large vertical projection screens that fit the contours of the ballroom's columns. Onto these screens were projected the nine sponsor logos and the 27 promoted syndicated television programs. Empire designed a matrix projection that changed throughout the night and offered each of the nine syndicated networks and 27 shows equal time on the main screens. At the center of the room stood a huge, u-shaped white bar with a white frosted plexiglass surface that was lit in flaming red from underneath. This bar was adorned with modern white, angular stools and the rear of the bar was adorned with a towering floral display designed by Michael Kowalski which stood in front of a curtain of white onto which was projected an undulating flame lighting effect. The room also featured several comfortable seating areas of funky velvet and leather couches, club chairs, ottomans and coffee tables. The other end of the room featured two custom-designed stages positioned on either side of a large dance floor. On one stage Todd Londagin (of the Flying Neutrinos) and his all star jazz combo performed upbeat and sophisticated swing jazz, while on the other stage, stunning vocalist Toby Williams (of the band Cocktail Angst) sang duets with Todd from across the room. Each stage was surrounded by comfortable club style seating arrangements and a drink shelf that was built around the bar to allow guests to sit up close and drink while watching the band. For the final portion of the evening, DJ David Chang spun a groovy mix of disco, R&B, hip hop and dance music while dancers and guests flocked the dancefloor and mixed with the guests. All of the hosting companies were thrilled with the success of the event and most people, including many of the celebrities stayed until after the house lights were turned back on.

Empire is a leading producer of trade events and event marketing programs for the television, film, music and video gaming industries among many others.

Grammy Nominees Los Lobos Sets The Las Vegas Strip on Fire for Global Software Company Event

Grammy Nominees Los Lobos Sets The Las Vegas Strip on Fire for Global Software Company Event

Las Vegas, NV

March 2004

Every year one of the world's largest software companies holds a major conference and event in Las Vegas to bring together managers & developers. One of the highlights of this conference is the final night event for which Empire provides the entertainment. In 2003 Empire delivered The Blues Brothers featuring Dan Aykroyd & Jim Belushi to play for this group at the House of Blues in Las Vegas. This year's event was held outside on the Brooklyn Bridge setting and inside the ESPN Zone at the New York, NY Casino in Las Vegas, NV. The event fell on a perfect moonless night on the Las Vegas strip and Empire delivered legendary, Grammy nominee Los Lobos to bring their high-energy fusion of Mexican and East Los Angeles-flavored rock and roll to this audience.

Empire constructed a large stage at one end of the Brooklyn Bridge with self climbing truss, supporting both front and rear lighting with moving light package and state-of-the-art DV-dosc line-array speaker system, providing clear audio coverage for the entire bridge without the need for cumbersome delay speakers.These state-of-the-art lighting and sound systems created an ideal concert experience for the audience of 1800 as well as the hundreds of onlookers on the Las Vegas strip itself. Los Lobos gave the audience a screaming set of their hits including "Don't Worry Baby," and their cover of Richie Valens "La Bamba," but also included other covers such as The Who's "My Generation," and Neil Young's "Cinnamon Girl." The band's screaming guitars and hard-rocking beats and Spanish & English vocals had the international audience on their feet and they brought them back for three encores.

The combination of the music, the setting and the night was the perfect, high-energy highlight of an evening in Las Vegas. For this production Empire recommended and contracted Los Lobos and provided all production including outdoor staging, sound, lighting, backline, power distribution and logistics and onsite event management.

Empire is a leading provider of headline concert entertainment for corporate meetings & events. We are very skilled and experienced at matching the right talent to each audience and setting.

Empire Produces 11 Time Grammy Winner Lyle Lovett for Global Technology Meeting in Seattle, WA

Empire Produces 11 Time Grammy Winner Lyle Lovett for Global Technology Meeting in Seattle, WA

Seattle, WA

March 2004

At a two-day long global summit for a multinational technology company's top business partners, Empire was engaged to identify, contract and produce a headline musical artist who would appeal to the demographics of the audience, and provide an intimate concert experience in the 530 seat recital hall at Benaroya Hall, home of the Seattle Symphony Orchestra.Empire recommended and subsequently contracted the acclaimed headliner Lyle Lovett and his band of extraordinary musicians. Lyle was selected because of the intimate and quiet nature of his music which suited the acoustically live recital hall perfectly, the vast intelligence behind his music which would appeal to a very upscale and intelligent audience, and his dry humor which we knew would endear him to the audience and create a memorable and meaningful experience that would reflect well on our client, the host company of the conference. Lyle Lovett's performance achieved this and more as he won a standing ovation for playing music ranging in style from country and blues to gospel and bluegrass, and interspersing his songs with wry commentary that had the audience laughing throughout the show. Lyle's extraordinary musicianship and the amazing talent of his band which included drums, percussion, fiddle, steel guitar, electric guitar, upright bass, cello and piano, was not lost on the audience, members of which came from more than 20 countries. Since the show took place on St. Patrick's Day, Lyle wore a bright green suit for the occasion. After the show Lyle was gracious and warm at a meet & greet in the Founders Room, taking photos with each and every VIP attendee, telling more stories and signing more than 50 CDs as gifts to the clients.

For this project Empire handled the talent selection, contracting, logistics, and all staging, sound, lighting and electrical power, coordinating our efforts with the client's events logistics company and Benaroya Hall. The evening was a resounding success and everyone from Lyle Lovett and his band, to the clients, their partners and the staff at Benaroya Hall, were delighted to have been part of such an extraordinary evening.

20th Anniversary Event For BJ' Wholesale Club With a Concert by Kool and the Gang

20th Anniversary Event For BJ' Wholesale Club With a Concert by Kool and the Gang

Ft. Lauderdale, FL

March 2004

In 1998, Empire Entertainment was called upon by buy-in-bulk supermarket chain BJ's Wholesale Club to secure entertainment for their General Managers Meeting. Upon learning that Empire is a full-service event production company, BJ's asked for a comprehensive production proposal for the next year's event. Finding Empire's bid to be more creative and cost-effective than the incumbent vendor, BJ's elected to have Empire produce the 1999 conference and every meeting since.

In March 2004, BJ's celebrated their 20th year in business at the Ft. Lauderdale Marriott Marina where Empire produced the company's biggest and best General Manager's Meeting yet. For the arrival night, Empire provided a Casino evening at the hotel to kick off the conference in a way that would permit the GM's to mingle and network with each other after having not seen each other since the previous year. As the meeting theme ("Celebrating 20 Years: Here's Looking at You BJ's") was based around the film Casablanca, Empire provided décor for the Casino, including an entrance to the room with ornate hardwood doors flanked by gorgeous teak wood panels. Decorative arched signage overhead read "Rick's Café American" in script lettering. Magnificent oversized gold frames (5.5' x 7') hosting authentic Casablanca movie posters created stunning vignettes behind the craps tables and roulette wheels around the room. Vintage black wrought iron street lamps and groupings of live Areca palms uplit with colored theatrical lighting completed the setting. And to top it off, the Casablanca DVD was played on the two enormous video screens that flanked the stage for the next day's general session.

Along with the video screens, Empire provided the sound, stage, lighting, and teleprompting for the session that included multimedia presentations by top executives of the company. Using decorative pipe and drape and uplighting, Empire masked the rear two-thirds of the stage so as to create a more dramatic effect when the headline entertainment for the conference performed later in the week. For the attendees' final night, Empire presented and produced singer/impressionist Gordie Brown as the evening's entertainment. Empire had requested that Gordie customize the performance for BJ's 20th Anniversary, and he obliged, doing an incredible impression of Humphrey Bogart stating the meeting theme "Here's Looking at You, BJ's". He also had the crowd in stitches, telling them "Congratulations on 20 great years BJ's. I understand that the competition is celebrating tonight, too. But they're in a hotel down the street with a balloon artist". Gordie received a standing ovation and the attendees were still talking about him when they came back to the ballroom the following afternoon for a surprise finalé performance by Kool & The Gang. After fantastic renditions of hits including "Ladies Night", "Jungle Boogie", "Get Down on It", and others, the band asked the GM's if they were ready to celebrate 20 great years of being in business. Receiving an enthusiastic response from the crowd, the band kicked into their classic party hit "Celebration". The crowd jumped to their feet, and many actually jumped to the stage to dance with the band. It was a perfect ending to a perfect celebration of 20 years in business.

Empire is a premier producer of corporate conferences and entertainment for special events. We seek to provide the kind of value to our clients that creates long term client loyalty and encourages them to look exclusively to Empire for any and all of their meeting & event needs. BJ's Wholesale Club is one of many public companies that has turned exclusively to Empire for their production and entertainment needs for five or more consecutive years.

Wild, Experiential Upfront Party for The National Geographic Channel

Wild, Experiential Upfront Party for The National Geographic Channel

New York City, NY

March 2004

Each Spring most of the major broadcast and cable networks come to New York City, the advertising capital of the world, to present the coming year's programming to a community of advertisers, media buyers and planners in an effort to promote advance advertising sales. Because these presentations take place prior to the production of programming which will air later in the year, these presentations are called Upfronts. Upfront season is a time when the world's most sophisticated marketers and media organizations compete with one another to out-wow the been-there, done-that advertising community. When National Geographic Channel, the nation's fastest-growing cable network decided to hold their first Upfront event, they knew they would have to do something bold, daring, innovative and reflective of their programming in order to stand out from the crowd. Naturally, they hired Empire Entertainment to help them achieve their goal.

Working directly with the National Geographic Channel's marketing and advertising sales teams, Empire worked to develop a highly interactive, participatory and stylish event that brought to life their 2004 positioning and slogan "Dare to Explore," and utilized the careful selection of yellow & red colors that derive recognition from the venerable National geographic Magazine yellow border. Empire created an astounding event at Gotham Hall in Midtown, NYC. The event featured a giant central yellow "Border Bar" built with surfaces that matched the logo colors, which were adorned with garnet red glasses in which were served 'Venom shots' and other unique cocktails created for the evening. Surrounding the bar were comfortable seating areas of ottomans and cocktail rounds, and around the perimeter of the room were a series of immersive activities, each one themed to a different National Geographic Channel series or special.

The shows / activities included Tycoon Toys in which guests enjoyed flights on jet fighter simulator, Techno Structures in which a team of master Lego builders had created towering buildings and replicas of the Rome Coliseum and the Pyramids of Giza and guests could make their own creations, Totally Wild in which guests interacted with animals ranging from a bear cub to albino python and falcons, Expeditions to the Edge in which guests played life & death trivial pursuit against the clock hosted by real paramedics, Seconds from Disaster at which guests experienced a virtual simulation of a helicopter crash, Pharaoh's Curse where guests took their photos in front of a digital backdrop of the Great Pyramids with a mummy and Pharaoh in costume, Inside the Secret service where guests honed their shooting skills on a laser targeting range and their hand to hand combat techniques with a real combat trainer to the Navy Seals, a Paratrooper station at which guests got to meet a real life Army paratrooper and try on parachutes and other gear, and Interpol Investigates at which guests got to try the latest spy gear, had their fingerprints taken by FBI experts and took a real time polygraph test with a specialist.Also mixing and mingling with the guests was a staff of real experts including medics, a race car driver, mountaineers, explorers, animal experts, NYPD and emergency workers and an assortment of other characters.

In addition to these activities, Empire provided outstanding catering in four large themed food stations representing the major regions of the world, Europe, Middle East/Africa, Asia and the Americas. Each station had an assortment of foods reflecting that region of the world and was decorated accordingly. A giant projection screen with a giant yellow border around it towered 24' above the event and served as a focal point for a presentation of NGC's amazing new programming and footage. And of course there was extraordinary lighting reminiscent of moving targeting lasers and an amazing, eclectic soundtrack that ranged from tribal drumming to techno beats.

Empire Brings the Sounds of Headline Disco to Hawaii

Empire Brings the Sounds of Headline Disco to Hawaii

Lauai, Hawaii

February 2004

When one of the world's largest and best-known software firms wants to reward its highest achievers, it flies them to Kauai for an Empire Entertainment-produced event. Once again, Empire secured disco fave KC and the Sunshine Band – top pick of the firm's CEO – and KC delivered: 300 sales representatives danced the night away. Empire's production team had an equally strong delivery. The site's ballroom was small, and not outfitted for an act of KCSB's proportions. But Empire sent a landing party months ahead of time to inspect the site, then had it specially equipped to handle a major touring act – full light show, speaker stacks, stage large enough to accommodate 15 players and 4 dancers up front, etc. The room was miraculously transformed: Somehow, the excitement of Madison Square Garden fit gracefully into a room just 60' by 120'. KC performed a high-energy 75 minute set rife with hits including "That's the Way I like It", "Shake, Shake, Shake", "Get Down Tonight", "Give it Up", and "Boogie Shoes". The afternoon before the show, Empire leveraged its warm relationship with KCSB to persuade the reclusive Harry "KC" Casey to "drop by" and enjoy beverages at a cocktail party called by the firm's CEO. KC mingled much to the attendee's delight, setting the tone for the concert and celebration that evening.

Sports Illustrated 40th Anniversary Swimsuit Issue Party

Sports Illustrated 40th Anniversary Swimsuit Issue Party

New York City, NY

February 2004

One of the most eagerly anticipated annual media events in New York is the exclusive Sports Illustrated Swimsuit Issue party, which is held each year in connection with the release of the best-selling Swimsuit issue. In 2004, Sports Illustrated turned to Empire to help them produce the party at the New York club Deep. The event featured appearances by all of the current issue models including international athlete Anna Kournikova, as well as many former models and cover girls including Vendela, Marissa Miller, Roshamba, Molly Sims, Daniela Pestova, Bridget Hall, and Cheryl Teigs. This incredible high-profile event was sponsored by Pontiac and Captain Morgan's Rum and was webcast live and taped for broadcast on the Spike TV network.

For this complex live event, Empire was engaged to handle most of the major elements including: catering (by Great Performances), decor, which included managing a hydraulic, mounted Pontiac GTO to food stations, step & repeat sponsor banners, model dressing rooms, staging, lighting, management of the complex audio issues and integration with club and broadcast systems, video projection, a network of plasma monitors placed throughout the club, and an elaborate red carpet installation.

Empire worked closely with Sports Illustrated creative, the club and other vendors to deliver a seamless event. Empire is a leading producer of press and media events as well as client events for media and communications industries looking to entertain a demanding audience of media buyers and planners.

Sears, Roebuck & Co. DealerFest Conference

Sears, Roebuck & Co. DealerFest Conference

Orlando, FL

February 2004

Since 1999 Empire has been recommending and securing entertainment for Sears, Roebuck & Co.'s annual DealerFest conference. The conference draws more than 1,000 Sears Dealer Store owners and spouses each year. In past years, venues ranging from Reno and Nashville to New Orleans, Empire has presented performers including Legends In Concert, Neil Goldberg's Cirque, comedy-juggling duo the Raspyni Brothers, country music legends Roy Clark and Juice Newton, comedian Brian Regan, and even a seven foot tall walking and talking robot to welcome guests to the event. This year, Empire presented one of the most successful nights of entertainment yet, with up-and-coming comedian Jim Gaffigan opening the show, followed by a headline concert by classic headline rock act - America. Jim Gaffigan, who has appeared on Late Night with David Letterman an unprecedented eight times, and is now appearing as "Roy" on Fox's hit "That 70's Show", had the crowd in stitches with his jokes about Cinnabons being so big that he doesn't know whether to eat them or sit on them (his conclusion "hey....I can sit on it, AND eat it!").

With the crowd warmed up and in a good mood, America took the stage, exciting the crowd with timeless hits including "Sister Golden Hair", "Ventura Boulevard", and "Horse With No Name". The band cleverly dedicated "Lonely People" to the notoriously lonely Maytag repairman (Maytag was Sears' sponsor for the evening), and then, at the client's request, made a more serious dedication of their hit "I Need You" to a couple in the audience who were celebrating their 38th Wedding Anniversary. The couple slow-danced in front of the stage as the band played the song in their honor.When the band's set was over, the crowd jumped to its feet for a standing ovation and called the band back out for an encore. The band was as personable as could be at the meet and greet, taking photos with Sears VIP's and signing CD's and photos for them.

Empire is a leading resource to companies looking to program appropriate entertainment for a variety of different audiences.

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