What Were Producing

SONY's 2014 World Cup Gala Dinner in Rio de Janiero

SONY's 2014 World Cup Gala Dinner in Rio de Janiero

Rio de Janiero, Brazil

July 2014

On the eve of the 2014 World Cup Final, Empire produced Sony's Gala Dinner event.

For the evening, Rio de Janiero's port of Pier Maua was transformed with a mixture of classical chandeliers and cutting-edge projection into an ever-changing and breathtaking environment.

World famous chef Matsuhisa Nobu designed a Brazilian-inspired culinary experience and Brazilian superstar Claudia Leitte and Carlos Santana performed and brought down the house.

For more, check out the time lapse.

Natalie Cole, Red Foo, and More Perform at a First-class Bat Mitzvah

Natalie Cole, Red Foo, and More Perform at a First-class Bat Mitzvah

New York City, NY

June 2014

On Saturday, June 6, Empire collaborated with Colin Cowie Celebrations and the Troy Curtis Group to help produce one of the biggest social events of 2014, a first-class, once-in-a-lifetime Bat Mitzvah at the world-famous Alice Tully Hall in Lincoln Center.

Family and friends were delighted to watch as the guest of honor beautifully led the Havdalah service, accompanied by a 13-piece orchestra and the Jewish a cappella group, Pella. At the end of the ceremony, guests were mesmerized as a performance by a shadow dance group told the story of the young lady’s life.

As guests exited the theatre to an orchestral arrangement of Pharrell’s smash hit “Happy,” the adults were led to a crystal- and diamond-laden dinner, where the Ikonix band and Pella performed hits from the Four Seasons, Jay-Z and Alicia Keys. Adults dined on the finest oysters and sushi and enjoyed vodka drinks mixed with rose petals. Meanwhile, the children were escorted to a 13-year-old’s fantasyland, with magicians, dancers, and various games and activities. Kids could design their own baseball cap, or get glammed up with eyelash and hair extensions.

At the end of dinner, a performance by a percussion group led all of the guests into the dance party, where DJ Neza was ready to keep the night going.

The dance party was a young girl’s dream come true. In keeping with the pink and diamond motif, the room was full of pink glistening staging, platforms and a catwalk, games, dancers, custom furnishings, and a wall of video screens and ceiling projections mirroring the music played throughout the night.

When it came time for the father-daughter dance, the always classic and delightful Natalie Cole wowed the guests, singing “Unforgettable” as the duo danced beside her.

For one last surprise, DJ RedFoo of LMFAO broke through the backdrop as his party-rock crew dancers covered the staging and catwalk. As the room became a blacklight playground, the guests joined RedFoo onstage as he performed “Party Rock Anthem,” “Sexy and I Know It,” and other hits.

Empire was honored to once again be chosen by Colin Cowie to join his team to create another extraordinary experience.

The 2014 Fragrance Foundation Awards

The 2014 Fragrance Foundation Awards

New York City, NY

June 2014

For the 2nd consecutive year, The Fragrance Foundation selected Empire to produce the Fragrance industry’s premier event - the Fragrance Foundation Awards.

Held at Lincoln Center’s Alice Tully Hall, the perfect, early Summer evening began with guest arrivals and a cocktail reception in Alice Tully Hall’s outdoor sunken plaza and soaring glass atrium. Amidst a series of artfully printed floral walls, guests mingled and sipped Champagne while arriving VIPs walked the red carpet and posed for the flashing ticket of press photographers in a separate tent on West 65th Street.

Once seated in the theater, the evening’s Host, Saturday Night Live veteran and self-proclaimed Best-Smelling celebrity, Dana Carvey introduced Elizabeth Musmanno, President of the Fragrance Foundation, and Jill Belasco, Chairman of the Fragrance Foundation Board, before kicking off the star-studded award program.

This year’s celebrity presenters included Leigh Lezark, Jacquelyn Jablonski, Chrissy Teigen, Angie Harmon, Marisa Tomei, Kellan Lutz, Leonard Lauder, Hilary Rhoda, Sean Avery, Coco Rocha, Michael C. Hall, Carine Roitfeld, Gwendoline Christie, Mary Alice Stephenson, Lily Donaldson, and Nicolas Mirzayantz.

There were also notable acceptance speeches from Hall of Fame winner and retired Chairman and CEO of Bloomingdales, Michael Gould, as well as Perfumer of the Year winner, International Flavors and Fragrances’ Carlos Benaim.

Singer and songwriter, Judith Hill, graced the audience with a performance of “Hallelujah.” Guests were left in awe of her elegant piano performance and breath-taking voice.

The after party was held in the Alice Tully Hall atrium and outdoor plaza, creating the perfect summer night cocktail experience while DJ Donna D’Cruz spun an intoxicating mix of music.

The Fragrance Foundation Awards brings together virtually every luxury and consumer brand in the fragrance space including Estée Lauder, Ralph Lauren, Tom Ford, Burberry, Giorgio Armani, Tory Burch, Marc Jacobs, Victoria’s Secret, Michael Kors, Givenchy, Elizabeth Arden, LVMH, Dolce & Gabbana, Chanel, Jean Paul Gaultier, Hermes, Lancome, Zegna, Clinique and Gucci among others.

Empire is a leading producer of events and programs for the luxury brand industry, as well as a leading producer of award shows.

Empire congratulates all of the 2014 Fragrance Foundation Award winners.

The Why? Forum by Fitch Ratings

The Why? Forum by Fitch Ratings

London

June 2014

Building on the success of the inaugural Fitch Ratings Why? Forum, presented at the New York Public Library in October of 2013, Fitch Ratings held the second installment of this thought leadership event in London. In keeping with Fitch’s exploration of the ‘reasons behind the rating,’ The London Why? Forum focused specifically on Europe’s return to growth and the opportunities and threats that are most likely to impact that trajectory.

The London Why? Forum event took place at the historic Tower of London whereEmpire and Fitch’s design firm, Addison Branding, were tasked with transforming a 12th Century venue into a contemporary and innovative event space. The centuries-old wood columns and ceilings beams were juxtaposed with black leather and chrome and an enormous LED wall, was constructed to serve as a backdrop for the stage.

The program began with welcoming remarks from Fitch Group CEO, Paul Taylor, who laid the groundwork for the evening’s discussion and introduced the evening’s keynote speaker, former Governor of the Bank of England, Lord Mervyn King. Lord King spoke to an audience comprised of some of the most influential institutional investors, senior officers, bankers and European market participants.

Following an audience Q&A with Lord King, a panel discussion began featuring economist Nouriel Roubini, Managing Director of JP Morgan Asset Management and former Economics Editor of the BBC, Stephanie Flanders and Hearst Corporation’s President and CEO, Steve Swartz. The panel discussion was ably moderated by Fitch Rating’s James McCormack and covered topics ranging from Europe’s recovery, the validity of the Eurozone model, Russia, the Ukraine and the “Pivot to China,” and the growth opportunity in Africa.

At the conclusion of the stage program, the New Armouries courtyard and café were transformed into a reception where guests mingled with program participants and further discussed the evening’s topics.

For this unique program, Empire served as overall producer, helping to secure the keynote speaker and contracting the panelists, handling all technical production, scenic and staging, catering, and guest logistics.

To learn more about this innovative new series, check out the Why? Forum website at www.whyforum.com

Empire is a leading producer of thought leadership forums that provide insight to business decision-makers worldwide.

Happy Hearts Fund Commemorates the 10 Year Anniversary of the Indian Ocean Tsunami

Happy Hearts Fund Commemorates the 10 Year Anniversary of the Indian Ocean Tsunami

New York City, NY

June 2014

On June 19, 2014, Empire once again served as producer of the Happy Hearts Fund Gala, which raises awareness and funds for schools in regions affected by natural disasters. This 10th anniversary gala, honoring President Bill Clinton and featuring a performance by Sheryl Crow, commemorated 10 years since the Indian Ocean earthquake and tsunami of 2004 and celebrated 85 schools already rebuilt.

Departing from the tradition of bringing awareness to a single country, this year’s gala, sponsored by Chopard cast a spotlight on all of the countries who have benefitted from the aid of the Happy Hearts Fund and focused highlighting the HHF mission, which is to rebuild schools and education.

Within the impressive Cipriani 42nd Street venue, over 500 guests enjoyed cocktails and a seated dinner surrounded by school-room décor with chalkboard-inspired screen graphics, neon-colored rulers used as bidding markers and a classroom scene set onstage. The stunning host and founder of the Happy Hearts Fund, Petra Nemcova, even dressed as “Principal Petra” as she addressed supporters in her welcoming remarks.

Heart-shaped floral centerpieces surrounded by “thank you” written in different languages adorned the guests’ dinner tables.Prestigious honorees and speakers included President Bill Clinton (presented with the Lifetime Achievement Award), President Michel J. Martelly of Haiti (presented with the Leadership in Education Award), John Caudwell (presented with the Children’s Champion Award), United Airlines (presented with the Honored Partner Award), and Apl.de.ap and will.i.am of the Black Eyed Peas (presented with the Spirit Award).

Guests were also treated to energizing performances of “I’ve Got a Feeling” and “Where is the Love?” by Apl.de.ap, a surprise rendition of “Let It Be Me” (Elvis Presley) by President Martelly of Haiti (who was then joined onstage by another surprise guest - Wyclef Jean - for a one-of-a-kind rendition of “No Woman No Cry”), and Sheryl Crow, who performed four songs including “Soak Up the Sun” and “All I Wanna Do”.

Notable attendees included fashion designer Donna Karan, musician Taboo, singer/songwriter John Legend, actress Naomi Watts, and supermodels Coco Rocha and Arlenis Sosa. Event sponsors included Chopard, Clinique, and United.Rounding out the stage presentation was a lively auction led by renowned auctioneer Simon de Pury of Phillips de Pury & Company, with packages including tickets to the 2014 Victoria Secret Fashion Show, a luxury trip to Ibiza for eight guests, including air travel via private jet and yacht, and the opportunity to attend the Cannes Film Festival while sporting a custom made jewelry piece designed around a 5.12 carat Colombian emerald from Chopard. A highlight of the auction included a fashion show featuring Coco Rocha and Petra Nemcova walking the catwalk.

Between ticket sales and auction packages, the Happy Hearts Fund raised over $2.5 million through which the HHF has reached the goal of raising enough to rebuild 15 more schools which will accomplish their foal of rebuilding 100 schools before the end of 2014.

Working closely with Happy Hearts Fund, Empire served as producer of the gala, managing elements including venue, décor, technical production, performing talent and stage management.To support or learn more about the Happy Hearts Fund, please visit www.happyheartsfund.org.Empire is honored to have been part of such a worthy event and is a leading producer of not-for-profit, for-cause events globally.

Empire Creates an Evening of Cultural Immersion for Bloomberg LLP

Empire Creates an Evening of Cultural Immersion for Bloomberg LLP

Sea Island, GA

May 2014

As a part of Bloomberg’s Global Leadership Conference at Sea Island, Georgia, Empire created and delivered an original, immersive experience that took place over the course of a full evening to promote understanding of international business protocol in the emerging markets of China, Cuba, Nigeria and South Africa.

For this sophisticated, executive audience already fluent in international relations, Empire engaged, scripted and curated Ambassadors from each country to represent their nations and showcase their cultures and traditions. During cocktail hour, guests mingled with these International representatives and engaged in some light-hearted competition playing games indigenous to each culture. The Nigerian game of Ido was played on one side of the room while others enjoyed a game of Ping Pong with a professional Chinese player.

The transition from cocktails to dinner on the patio was signaled with lively Cuban dance and music.Once the first course was served, Cuban ambassadors and Cuba Libre cocktails greeted guests.

Throughout the dinner service, Chinese, South African and Nigerian Ambassadors circulated the room, visiting each table to deliver a brief presentation illustrating the various “Do’s” and “Don’ts” of their country’s business culture.

Bloomberg executives were entertained, informed and delighted.Desserts, coffee and tea were served in the foyer of the Sea Island Resort as guests were invited to a South African game of Jukskei in the gardens and espresso at a table of Cuban dominos or cubilete, the traditional dice game. Guests were also welcome to Chinese Oolong tea served by the Chinese Ambassadors in a traditional Tea Ceremony.

Empire is the premiere event production company for corporate conferences and bespoke, immersive content and experiences.

Flo Rida Performs for Princeton University Alumni

Flo Rida Performs for Princeton University Alumni

Princeton, NJ

May 2014

When alumni from Princeton's Class of 1989 celebrated their 25th Reunion in May 2014, they called on Empire to help them secure one of the hottest concert artists today – Flo Rida - to entertain their classmates.

Empire secured the Grammy nominated hip hop and dance music artist to perform a 90-minute set of greatest hits to over 2,500 pumped up alumni. The performance was independently organized and supported by members of the Class of 1989.

From the moment Flo Rida hit the stage, the crowd’s energy was infectious. He performed all of his chart- topping hits, including “Low,” “Club Can’t Handle Me,” “Good Feeling,” “Wild Ones,” and “Whistle,” as the crowd sang and danced to his well-known upbeat songs.

Throughout the performance, Flo Rida invited guests onstage to dance and sing with him. At one point, Flo Rida crowd surfed into the audience, and carried a fan on his shoulders as they sang. Flo Rida’s enthusiasm kept the event at a climax throughout his entire performance.

Empire secured and contracted Flo Rida and his band, coordinated all production, logistics and onsite management and worked closely with the Class of 1989 alumni organizers to ensure its success.

Empire is a premier industry provider of headline talent for large events and parties.

NetScout Asia Reseller Summit

NetScout Asia Reseller Summit

Osaka and Kyoto

May 2014

From May 25-28, 2014, NetScout Systems, Inc., an industry leader for advanced network, application and service assurance solutions, held its Asia Reseller Summit in Osaka, Japan. NetScout’s U.S. events agency for the Summit, Opus Events, called on Empire to handle all Destination Management and Coordination Services in Japan.

Empire managed logistics for over 100 NetScout guests and staff for their visit to the Ritz-Carlton Hotel Osaka where the Summit was held. A welcome reception was held on the first night with beautifully atmospheric live music provided by Ito Maiko, a popular traditional “Koto” Japanese harp player cast by Empire.

On the second evening, NetScout held an Awards Dinner for which Empire cast Japanese samurai sword performance artists, KAMUI, whose highly skilled swordsmanship and storytelling has gained them high praise around the world. KAMUI’s dramatic performance on the night demonstrated why director Quentin Tarantino turned to them for expertise for his hit movie, Kill Bill.

On the third day of the Summit, Empire, working with a local tourism company, arranged a tour of Kyoto – Japan’s cultural heart – where participants had the chance to visit several UNESCO World Heritage Sites including The Golden Pavilion and Kiyomizudera Temple.

The fourth and final day saw guests departing the hotel, with our staff making sure that they were looked after for their ongoing journeys.

Because of detailed planning and local expertise, Empire was able to ensure smooth logistics, exceptional entertainment and many pleasant memories for NetScout’s team in Japan. We look forward to welcoming them back.

Swatch “SISTEM51” Press Conference

Swatch “SISTEM51” Press Conference

Tokyo, Japan

May 2014

Empire recently had the pleasure of again serving the Swatch Group in Japan, this time on the occasion of their launch press conference at the Nicolas G. Hayek Center, in Ginza, Tokyo. For this most recent launch event, Swatch Group Japan sought to showcase four models of the world's first "SISTEM51" movement watches. First revealed in April 2013, the "SISTEM51" automatic (self-winding) watch movement is 100% Swiss made and consists of only 51 parts.

For the press event and product reveal, Empire matched the venue’s minimal white space with a clean and contemporary design to provide optimal visual merchandising of the product. The well-attended press conference featured a variety of speakers, product reveals, pre-recorded video rolls and a reception. Empire served as overall producer of the launch press conference, and was responsible for all displays, performances and talent casting. Over 90 members from the media attended, resulting in wide coverage of the event.

Empire is a leading producer of product launches and related press events worldwide.

The 5th Annual CLASSY Awards

The 5th Annual CLASSY Awards

San Diego, CA

May 2014

The CLASSY Awards is the largest social impact awards ceremony in the United States. Taking place at the San Diego Civic Theatre, this inspirational evening highlights the greatest champions of social progress, a process that starts with thousands of entries and culminates in 8 winners being announced live on stage. This year, Elizabeth Gore (Entrepreneur-in-Residence for the United Nations Foundation) and Kenna (Grammy-Nominated Musician, Tech Creative and Founder of Summit on the Summit) hosted the 5th Annual CLASSYs in partnership with the United Nations Foundation.

As the CLASSYs continue to grow, we were privileged to partner with them to help celebrate the fifth anniversary. The evening began with an outdoor reception complete with multiple red carpets providing each and every guest with a special VIP experience. Guests were welcomed into the theater to find a beautifully designed set by David Korins Design, drawing inspiration from the elegance of the awards logo laurel, which helped frame the multi-screened stage. The real magic happened when the house lights dimmed and the set came to life with LED lights framing each screen and the podium.

Throughout the evening, various leaders from the social sector presented awards to the winners in each of the 8 categories- Active Duty & Veteran Services, Animal & Wildlife Welfare, Disaster Relief & Public Safety, Education Advancement, Environmental Protection, Health Services, Human Rights & Social Justice Services, and Poverty & Hunger Relief. Some of the speakers included Adam Garone, Co-Found & CEO of Movember, Premal Shah, President of Kiva, Kathleen Schwille from National Geographic, Wayne Pacelle, President & CEO of the Humane Society of the US, and Col. David Sutherland of Easter Seals Dixon Center, who brought all 2000 guests to their feet with his moving remarks.

Overall, the CLASSY Awards continue to pave the way recognizing and honoring the importance of those individuals striving to make our world a better place and we are grateful for the opportunity help emphasize this significant occasion.

To learn more about the awards, please visit www.classyawards.org.

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