Our Work

Non-profit organization, Change the Equation, launched their new online game iON FUTURE live from NASA’s Jet Propulsion Laboratory in Pasadena, Calif. The event, which was hosted by Keke Palmer, and featured NASA’s ‘Mohawk Guy’ Bobak Ferdowsi, was streamed live into classrooms all across the country.Change the Equation is a not for profit coalition of business leaders aligned to improve learning in the U.S. and to promote careers in Science, Technology, Engineering, and Mathematics (STEM).As part of their program to achieve this goal, Change the Equation developed iON Future, an interactive, online game to allow middle school and early-high school youth to explore STEM-based professions and to match their interests with different career pathways in STEM. To launch this game and drive initial awareness and trial of iON Future, Change the Equation turned to Empire Entertainment which conceived of an entertaining STEM-related live webcast.Working closely with Change the Equation, Empire created an original 40 minute webcast that originated from the acclaimed NASA Jet Propulsion Laboratory in Pasadena, Calif. This facility has served as “Mission Control” for generations of unmanned space exploration including the recent Mars Curiosity mission. Hosted by Keke Palmer, star of Nickelodeon’s “True Jackson, VP,” the show took place before a live audience of students from the Los Angeles area and included participation by Mars Curiosity Flight Director Bobak Ferdowski, popularly known as ‘Mohawk Guy’ for his unique haircut. The program also took viewers and students to remote locations where STEM knowledge is needed for success, including:- GlaxoSmithKline in Collegeville, Penn., where they are doing important molecular research on pharmaceutical products; - Rolls Royce in Indianapolis, where students got an inside look at how jet engines are manufactured; and - Viacom’s Network Operations Center in Happauge, N.Y. where networks like MTV, VH-1, Nickelodeon, and others beam their programming via satellite dishes around the world. In addition, each remote segment and the end of the program was accompanied by a challenge that the students at Jet Propulsion Laboratory and viewers could work to solve, giving students an opportunity to see what it is like to be a STEM professional. The iON Future launch webcast was viewed by a significant number of the target audience and drove substantial trial of the iON Future game. Watch the Ion Future Launch Webcast on demand at https://vimeo.com/165209860?utm_source=email&utm_medium=vimeo-cliptranscode-201504&utm_campaign=29220 and play iON Future here: http://ionfuture.org/. Empire is a leading producer of innovative broadcast and webcast projects.

According to the Huffington Post, when the Gotham Independent Film Awards announces its winners, "Awards season is officially officially underway." Every year in late November, the Gotham Awards brings together the best and brightest in the filmmaking world for a gala dinner in New York that is, in addition to an elegant live program, an intimate gathering of famous friends. For the past five years, the Independent Filmmaker Project's flagship event has been held at Cipriani Wall Street and produced by Empire Entertainment. The 2012 Gotham award for Best Feature went to "Moonrise Kingdom," which bested "The Master," "Bernie," "Middle of Nowhere" and "The Loneliest Planet" to achieve the honor. Gotham "Tributes" went to Matt Damon, Marion Cotillard and director David O.Russell. The big show's many attendees and presenters included Jack Black, Emily Blunt, Amy Adams, Willem Dafoe, Billy Crudup and John Krasinski. The Gotham Awards show has become as famous for running flawlessly as it has for being jam-packed with Hollywood A-listers. The Gotham's after party found IFP executive director Joana Vicente effusive: "Everybody is saying it was the best Gothams ever."

Panasonic’s solar project, described as “Filming the Sun, using the Sun” captured the 2012 solar eclipse and broadcast it live over the Internet using only solar power. Panasonic’s “HIT” solar panels efficiently produce energy which is then stored on high capacity portable rechargeable batteries, ready to power all the equipment needed for the broadcast.November 14th 2012 saw a total eclipse that would be visible from the north-east of Australia. Panasonic asked Empire to help plan and execute an attempt to capture that eclipse and broadcast it live to the world. Months of planning went into the project which depended on many factors coming together at just the right moment.By the early morning of November 14th, the Panasonic-branded stage had been set up on the beach at Port Douglas with a second location ready 75Km away at the windy summit of Fitzroy Island. Tension was high as the forecast was not in favor of clear weather, and rehearsals the previous day had taken place in conditions of cloud, wind and rain. However, on the day of the eclipse, Scott Mellish, announcer for the broadcast, was able to describe a beautiful sunrise. Although there were clouds in the sky, each location was able to capture beautiful scenes of the eclipse with Lumix GH2 cameras. Just before “totality” the Sun was actually obscured by clouds, however - as if by magic – they parted right on cue, allowing the eclipse crew, thousands of visitors at the beach and hundreds of thousands of viewers online to witness the incredible spectacle of the Sun being completely obscured such that everything was cast into a cold darkness for over 2 minutes.In addition to over 800,000 views on the dedicated Ustream channels, our stream was picked up by broadcasters across Australia and the world – and was even mistaken for NASA coverage! The response to the broadcast has been phenomenal with thousands of people leaving messages of thanks on the dedicated website (http://www.facebook.com/PanasonicEclipseLiveBySolarPower). We are proud to have been instrumental in bringing this spectacular celestial event to so many people around the world. This a perfect example of how Empire can provide Branded Entertainment to our corporate customers in terms of executing a genuinely exciting event that appeals to a large audience such that the supporting brand gains huge positive feedback.

A digest video of the project and broadcast can be seen HERE.

On November 1st, 2012, Omotesando Hills held a Christmas light up ceremony that celebrated the 110th Anniversary of Walt Disney. This year, the Christmas tree was entirely surrounded by 25,000 Swarovski crystals and the event was given the overall theme of “Love”.

Empire Entertainment Japan was responsible for the event’s entire production, casting child actress, Mana Ashida, as Cinderella.“Mana-Chan” - as she is affectionately known - ascended the stairs wearing a beautiful white fairy-tale dress, escorted by Prince Charming. The two stood beside the sparkling tree, admiring the Christmas illuminations while surrounded by an awestruck audience.

This event was one of the media highlights of the week in Japan, and having successfully delivered the Christmas spirit to Omotesando Hills, Empire is delighted with another fairy tale ending.

On November 7, 2012, Empire Entertainment once again served as producer of the Coalition for the Homeless’ 18th annual ARTWALK NY – New York's premier contemporary art auction event. More than 600 Coalition supporters, art collectors and enthusiasts, and celebrities came together in 82 Mercer for a night of festivities, including a live and silent auction. Artist Jack Pierson was honored for using his art to raise awareness of pressing social issues, and photographer Patrick McMullan was honored for his dedication and support of the Coalition.

The silent and live auction featured over 120 works of contemporary art donated by some of the world’s most celebrated artists including Andy Warhol, Shepard Fairey, Wade Guyton and Ed Ruscha. All of the biggest names in the art world were represented and up for auction, all benefiting the Coalition’s efforts to end homelessness in New York City.The evening, generously sponsored by FENDI, began with hors d’oeuvres by Silkstone and cocktails graciously provided by Belvedere Vodka, and wines donated by Brancott Estate. Several of New York’s best restaurants, including The National, Macao Trading Company, Indochine, The Odeon, David Burke Kitchen, and Michael’sprovided tasting stations.In the live auction room, Sotheby’s Senior Vice President Aileen Agopian auctioned off original works by honorees Jack Pierson and Patrick McMullan as well as works by Andy Warhol, Wade Guyton, Ed Ruscha, Jenny Holzer, Kim McCarty, Louise Fishman, Barnaby Furnas, Adam Fuss, Roxy Paine and Cindy Sherman.

The rest of 82 Mercer's multi-room space served as a gallery for the silent auction. Throughout the night, guests bid on and purchased works from established and emerging artists like Yoko Ono, Leonard Rosenfeld, Olaf Breuning, and Swoon. The silent auction featured works ranging from paintings and photographs to sculptures and installation pieces.Working closely with Coalition for the Homeless’ events team, Empire Entertainment served as overall producer of the event and was responsible for aspects ranging from event design, layout, production and logistics to décor and restaurant coordination.ARTWALK NY raised over $900,000 for the Coalition for the Homeless. Empire Entertainment is honored to have worked in collaboration with the Coalition for the Homeless and its many supporters, to make this year’s ARTWALK NY event the most successful one yet.

To learn more about the Coalition for the Homeless or to get involved and donate, visit www.coalitionforthehomeless.org

Turning a television phenomenon into a fully realized, revenue-generating experience, this producer helped bring Top Chef Kitchen to life as a first-of-its-kind culinary activation in New York City. The concept reimagined the fan experience, blending entertainment and hospitality into a fully operational, limited-run restaurant that sold out in just 45 minutes.

Working across concept, design, and execution, they played a key role in transforming a raw Manhattan space into a polished dining environment in just ten weeks. From assembling the right partners to fast-tracking buildout and translating the brand into a physical setting, the project demanded both creative vision and operational precision. The result was an immersive, open-kitchen experience where guests engaged directly with talent, reinforcing the power of branded environments to drive both cultural buzz and real demand.

Their work reflects a strength in bringing ambitious ideas to life quickly and thoughtfully, creating experiences that resonate far beyond the moment.

On November 2, 2012, EBONY Magazine presented the Inaugural EBONY Power 100 Gala, honoring the nation’s most influential African-Americans. The invitation-only affair took place in New York City and Empire was honored to serve as event producer. The gala took place at Jazz at Lincoln Center’s Frederick P. Rose Hall in the Allen Room, and was hosted by the magazine’s Chairman Linda Johnson Rice and CEO Desirée Rogers of Johnson Publishing Company. The red carpet saw the likes of A-listers George Lucas, "Precious" star Gabourey Sidibe, Vivica A. Fox, ROHA & The New Normal's Nene Leakes, celebrity stylist June Ambrose, Glee's Amber Riley and Quvenzhané Wallis of Beasts of the Southern Wild, as well poet Tracy K. Smith and the Reverend Al Sharpton. The dinner program was emceed by stars Sherri Shepherd and AJ Calloway, who introduced a wide range of talent from The Black Monks of Mississippi and the 100-member Abyssinian Baptist Church Choir, to 16-year old classical violinist virtuoso Brendon Elliott, as well as a lively and colorful number from the cast of the Broadway musical Fela! A thirty-minute set by the Grammy Award-winning The Roots rounded out the evening. Honorees were designated in categories including “The Powerbrokers”, “The Thought Leaders” and “The Young Gifted & Black”. President Barack Obama, American novelist Toni Morrison, gold medal Olympian Gabrielle Douglas, American Express executive Ken Chenault, and philanthropist Marjorie Harvey were just a few of the 100 luminaries honored at the fête.

Afterwards, guests filed into the Atrium where they were treated to an after-party, with a sponsored lounge by Nationwide Insurance, and music by celebrity DJ D-Nice. Empire’s role started with early planning and ran through the very last clink of cocktail glasses filled with Hennessey libations concocted special for the event. Empire responsibilities ranged from securing performing talent, overall design & décor, coordinating with the venue and catering (provided by Great Performances), branding and sponsor fulfillment, step & repeat, staging, sound, lighting, video projection, video documentation, talent and presenter coordination, stage management, staffing, and security. Empire Entertainment is a leading producer of high-profile events and is proud to have been chosen to support this remarkable program for EBONY Magazine and The Johnson Publishing Company.

The IAB MIXX Conference & Expo, the Official Interactive Event of Advertising Week, is a key program for marketing and agency professionals—and the publishers and technology firms who help drive their efforts. This year, the cornerstone of the conference was a conversation with Facebook COO Sheryl Sandberg and Netscape founder Marc Andreesen. And when IAB needed an interviewer with the gravitas to lead the dialogue, they selected Empire to secure acclaimed broadcast journalist, Charlie Rose.Mr. Rose led the discussion at the Crowne Plaza Hotel in NYC with insightful questions about Facebook's IPO, as well as privacy issues that face the marketing industry in general as technology becomes more pervasive, and perhaps, more invasive as well. When Rose asked Sandberg to explain the evolution of online advertising in relation to Facebook, she responded that Facebook is "the largest and most engaged community of people anywhere in the world and that gives businesses an opportunity to transform their relationships. Rather than just talk at large groups of anonymous people, businesses can relate to a consumer and establish an ongoing relationship." The interview and lively discussion had an intimate feel, and included moments of humor as well as incredible insights and predictions relating to the future of online marketing and advertising from some of the world's most knowledgable minds.

For two decades Empire has been a leading resource for keynote speakers as well as hosts, moderators, panelists and discussion participants. Some of the hosts and moderators that Empire has presented include Oprah Winfrey, Anderson Cooper, Charlie Rose, Barbara Walters, Kelly Ripa, Lisa Ling, Lou Dobbs, Linda Ellerbee, Walter Cronkite, and Tom Brokaw.Some of the keynote speakers Empire has delivered include President Barack Obama, his Holiness XIV Dalai Lama, Bill Gates, President Bill Clinton, Sir Richard Branson, Deepak Chopra, Steven Speilberg, Magic Johnson, George Lucas, Ralph Lauren, Malcolm Gladwell, and many more.

Empire was chosen by US software company Microsoft to launch the latest incarnation of its world-leading operating system.The client’s brief was focused on the need to communicate the excitement of Japan welcoming the new software at the stroke of midnight. Empire’s project team worked tirelessly to put together a plan that would create an irresistible buzz around the launch.

This launch plan included venue search, design and build, awareness building activity planning, and casting at the main venue in the heart of Tokyo’s internationally famous “Electric Town”, Akihabara.

Empire cast Crystal Kay as the main performer for the evening with Fukazawa Rina as MC. Other special guests included the enormously popular all-girl band SCANDAL, commentator Dave Spector, and parkour artist Zen Shimada, all who kept the ever growing audience thoroughly entertained. Akihabara was jumping as Crystal Kay and her dancers lit up the night with a fantastically energetic performance.

Working with Japan’s largest advertising agency, Empire was able to execute to perfection, delivering an exciting and visually stunning launch event for this global brand.

SIBOS is an annual banking and financial conference organized by the Society for Worldwide Interbank Financial Telecommunication in various cities around the world. It has been held in Amsterdam, Sydney, Copenhagen, Boston, Berlin, Helsinki and other cities.

This year Empire was asked to produce the conference reception for a major British multinational banking and financial services company.

Held at The Hyatt Regency Osaka, Empire was responsible for all aspects of production from design and layout, to lighting and catering, making sure that the high standards of the bank were met and an enjoyable evening was had by all

Showcase of Traditional Performing Arts at Haneda Airport, Japan. The Haneda Airport International Passenger Terminal played host to a "Short Trip" to the world of Japanese traditional performing arts in which visitors at the terminal could enjoy an informal taste of some of Japan's unique performing art forms.

Traditional Japanese song and dance was performed on an open stage, including a spectacular lion dance, “shamisen” and “koto” playing, with "Shinnai" ballad singing by strolling musicians. Visitors could also take part in a Japanese tea ceremony, or watch and even try the skills of Japanese musical instrument-making craftsmen.

Empire Entertainment Japan was comprehensively responsible for planning, managing and manning the event which gave those leaving and entering the airport terminal a highly authentic, yet delightful taste of Japanese culture.

In connection with the Microsoft Windows 8 worldwide launch, PC giant, ASUS Computer International, turned to Empire Entertainment to produce the launch of their highly anticipated Windows 8 lineup of products.Held at the elegant and modern Espace venue in Midtown Manhattan, the event was attended by 200 of the New York’s top technology media outlets.

The event featured a carefully-scripted onstage presentation that combined the company Chairman's enthusiastic presentation of the products with performances by the world-renowned techno-illusionist Marco Tempest, who wowed the crowd with his interactive virtual magic.

The main focal point of the presentation was a massive LED screen, which displayed the precise custom video content was created for the presentation. The Chairman and Marco interacted heavily with this screen throughout the presentation as they introduced the new products using the large LED wall as their canvas.

As a surprise finale to the show a closing recap video of all of the products, each combined with an onstage illusion by Marco, led to a reveal moment where two huge kabuki curtains flanking the left and right of the stage were suddenly dropped revealing long sleek display tables featuring all of the products just introduced. The media were on their feet and using the products just moments after the presentation ended as wait staff appeared to serve celebratory glasses of champagne.Working closely with the client's talented design team in Taiwan, Empire created all elements of the event including highly-finished stage design, furnishings and demo tables all consistent with the design excellence of ASUS. These elements included a custom LED trimmed stage, demo stations and two 8’ wide ASUS logos that were lit from within with LED lighting.

Empire is the leading producer of cutting-edge product launches that utilize state-of-the-art design and technology and is a strong partner for international brands looking to launch their products in the world's most important media market“ New York City.

When Mindshare, one of the world's largest advertising & media buying agencies sought to create an original branded entertainment work for their client Kimberly-Clarke, they turned to Empire as their production company and creative partner. Shedding light on a topic often discussed in hushed whispers, feminine product Poise and their agency Mindshare teamed up Empire to crete and present The Hot Flash Road Show - a traveling sketch comedy show based on the trials and tribulations of Menopause. The show was written by the Daily Show writer Mo Gaffney and featured Daytime Emmy award-winning co-host of ABC’s “The View,” Sherri Shepherd, and nine time Emmy award-winning actress, Cloris Leachman. Together with the All Girl Review, an all-female comedy troupe straight out of Second City in Chicago, Shepherd and Leachman brought the house down in live performances in New York City and Los Angeles with original skits entitled "The Last Two Eggs," "If Men Had Menopause," and a show-stopping musical performance entitled "Menopositive." Bookending the sketches, pre-recorded interstitial "Couch Talk" videos featured hilarious outtakes of candid interviews with everyday women talking about their experiences with The Change in the manner of When Harry Met Sally. The live events in New York and Los Angeles were also taped for broadcast and livecast to remote audiences.In addition to the olive show, the program also featured a pre-show branded experience with product displays presented in Poise-themed purple lighting while powerful female anthems from Aretha Franklin, Alicia Keys, and Donna Summer set the tone for the evening.For this unique branded entertainment initiative, Empire worked closely with Mindshare served and served as the overall production company responsible for concept development, venue acquisition, staging design, technical production, camera facilities and livecast, branded installations, as well as audience and talent logistics. To learn more and to see excerpts of the Hot Flash Road Show visit:http://www.poise.com/personal-stories-and-blogs/the-2nd-talk/the-2nd-talk-eventsEmpire is proud to work with world class advertising agencies, media buyers and marketing firms to create original branded entertainment content of all types.

On October 18, 2012, Empire was proud to serve as production partner to Elizabeth Rose Consulting to produce the inaugural Tyra Banks presents the Flawsome Ball.Hosted by Tyra Banks, the event supported the Lower Eastside Girls Club. Founded in 1996, the mission of the Lower Eastside Girls Club (LESGC) is to provide a place where girls and young women 8-23 can grow, learn, have fun, and develop confidence in themselves and their ability to make a difference in the world. With the catchphrase “I Love My…,” the Flawsome Ball celebrated the flaws in all of us.The star-studded evening began with a yellow carpet and an elaborate cocktail reception where variations on the catchphrase were interspersed with live circus performances by the House of Yes and a “smize” photo booth. Once guests moved into the majestic Capitale main ballroom they were trested to a sumptuous seated dinner by chef, Marcus Samuelson, surpassed only by the rich stage program.

Throughout the evening, guests were treated to performances by the female drum core, Brooklyn Express, electric violinist Sarah Charness, and artist’s Nicolina & Lexi Bella. In addition, the girls of the LESGC participated in the show through videos, onstage moments, and a very special spoken word piece.Friends and supporters of Tyra Banks and the LESGC, including Rosario Dawson, Clay Aiken and Simon Doonan joined Tyra Banks on stage throughout the program. In addition, led by auctioneer, Lucy Sexton, the event included a cash call and a very rowdy live-auction, for a date with former boxer, model and America’s Next Top Model judge, Rob Evans.To top off an incredible night, Grammy-nominated artist Drake and DJ Future took to the stage, and had the entire room on their feet as they performed their hits: “Take Care,” “The Motto,” and “Best I Ever Had,” “Make me Proud,” and “Find Your Love.”Empire Entertainment served as event producer of the main ballroom and stage program, which included stage and production management, and coordination of all talent and technical logistics and production.

Empire is a leading producer of celebrity-driven not-for-profit events.

On the evening of October 10th, 2012, Reel Works hosted its 3rd Annual Benefit Gala at the Edison Ballroom in Times Square, New York City. Reel Works welcomed over 230 guests including Academy and Emmy award winning screenwriter, producer and playwright, Aaron Sorkin, Academy Award winner Fischer Stevens, Alessandro Nivola, Elizabeth Gilles, and Zoey Deutch.Reel Works is a youth filmmaking program based in New York City that matches students with film and television professionals who serve as mentors.

The gala began in the mezzanine level of the Edison Ballroom where guests were invited to mingle and enjoy elegant cocktails and passed hors d’oeuvres while they participated in the extensive silent auction. Items for the auction included Google Nexus 7, Apple iPad, backstage passes for The Daily Show and an Aaron Sorkin autographed poster of HBO’s The Newsroom. Custom movie posters featuring the movies of the six teens that were nominated by their peers for the night’s featured F. John Occult Award decorated the cocktail area.

After cocktails, guests were invited downstairs to a gourmet three-course meal and full award program featuring The Daily Show comedian Al Madrigal as emcee for the evening. Featured remarks included Reel Works founders, John and Stephanie Williams honoring long time Reel Works supporter, Emily Mortimer, with the Inspiring Artist Award. Reel Works alumni welcomed to the stage Actor Jeffery Wright to the stage to accept the award for The Visionary Artist Award. The Reel Works Junior Advisory board awarded the 2012 F. John Outcalt Award to Emily Batista for her movie, My Skin. Nickelodeon star, Avan Jogia invited Kelleigh Dulany, VP of Corporate Responsibility at Viacom Entertainment Group to the stage to accept the Corporate Leadership Award on behalf of Viacom. The evening concluded with a stellar performance by Grammy Nominated artist, Karina Pasian who dedicated her hit, Winner to all of the teen nominees of the evening.As guests left the ballroom a highlights from the evening that the Reel Works students edited together in real time throughout the evening played on the big screen.

Event sponsors included Viacom, HBO, Vivendi, Empire Entertainment, and C2 Media among others. Dave Bernath, Executive VP, Program Strategy and Multiplatform Programming of Comedy Central was the Event Chair of the event.Working closely with the Reel Works’ team, Empire Entertainment served as sponsor and overall producer of the Reel Works Gala 2012. Empire was also responsible for aspects ranging from event design, technical production, layout design and logistics and music.

To learn more about Reel Works or to donate, please visit, ReelWorks.org.

On September 14th, 2012, Omotesando Hills held their “Special Party 2012”. For this exclusive party, Empire Entertainment Japan was asked to handle casting. For the stage, Empire invited Ms. OOJA, Risa Ono and MEG. As DJs, Empire cast DJ KIKIORIX and DJ KAWASAKI.DJ KIKIORIX kicked off the music while guests perused the shops, enjoying the exclusive atmosphere with complimentary champagne in their hands. Ms. OOJA then appeared on the main stage to sing several of her hit songs. Risa Ono, one of the first Japanese artists to gain fame singing bossa nova in Japan then appeared on stage to perform several well loved songs. Finally, MEG greeted the crowd with her dancers before her own amazing performance. DJ KAWASAKI spun the discs with jazz-fusion songs for the rest of the evening. Responsible for stage production and casting, Empire was able to deliver yet another successful event to Omotesando Hills.

Kenny G was invited to perform his live act in Japan. He performed his hit numbers to an audience of 5,000 at Japan’s Yokohama Arena. Empire provided transportation and logistics services between the airport, hotels and venue, and talent management for Kenny and his team in communicating with transport, hotel and venue staff. Empire supported Kenny with his Japanese speeches, and with interpretation between the stage managers, Kenny and his technical team.

Leading cosmetic industry giant, L'Oreal Paris unveiled their newest innovation in hair care: Advanced Hair Care at Cedar Lake Studio on September 24. In an effort to impress the notoriously hard-to-impress beauty editors on the guest list, L'Oreal and their event marketing agency Momentum Worldwide partnered with Empire Entertainment to create a series of original, live theatrical performances illustrating the unique benefits of each product. As guests arrived, they were led into a dimly lit room, surrounded by five hidden "vaults" – each displaying a large projected lock on the facade. Once all guests had arrived, a theatrical sequence ‘unlocked’ vault one and a traveler curtain parted revealing a sunny, colorful room where two models dressed in the French mod style performed a choreographed dance routine set to the music of Pizzicato 5. As the sun blazed overhead, the colors began to fade from the scene, until everything was drab and dull in shades of black, white and gray - everything that is, except the model’s brilliant hair color, which managed to stay vivid and beautiful in spite of the damage incurred from the sun. As soon as the first vault closed a second vault opened to reveal a series of three dancers with short hair standing underneath of a sculpture of fluorescent light tubes before three large van de Graffe static electricity generators. As they danced the models placed their hands on the orbs causing their hair to stick straight up and fall in time with the music. At the conclusion of the routine their hair returned to it’s original, beautiful condition. After that a third vault opened to reveal he façade of a giant water tank. Inside a gorgeous performer appeared as if floating underwater as rays of blue and green light slowly radiated behind her as her long hair flowed and undulated along with tall growths of sea grass beside her. As she danced and played underwater, her hair kept its natural sheen and luster. Just then a fourth vault opened to reveal an industrial setting of steam pipes in a vivid red color palette. Amidst the factory a lithe model with chiseled muscles and 10’ locks of hair stood as if in the midst of a workout. As the music began to play the model reached up to take hold of her three braids of hair to reveal that each was attached to a weight – a 500 lb. barbell, a huge dumbbell and an anvil. The model stepped forward and lifted each of the weights by pulling on her hair, demonstrating the hair strength created by the product. A final vault revealed a series of floral & foliage panels each representing one of the four seasons. As a soundtrack of Vivaldi progressed throughout the year, each panel sprang to light and a model at the center’s hair was attacked by each seasons trials – cold, wind, rain, heat, etc. and a series of hot hair tools. At the end of the full year cycle the model stepped forward to reveal that her hair had survived all of the challenges and retained all of its original beauty. In each vault the benefits of the hair care line continued to unfold in breath-taking, dramatic vignettes, composed of avant-garde scenic installations, exquisitely choreographed. As the final vault closed, L'Oreal's President and CEO, Karen Fondu took the main stage and announced Lea Michelle, star of Fox's hit show Glee, as the new face of Advanced Hair Care. Lea then took the stage herself to say a few words about her exciting new role. Following the presentation specialty cocktails and delicious small bites were served as the product itself was dramatically revealed by male models on custom-designed product displays. As DJ music played the crowd lingered to take photos with the vignette models in the vignettes and to discuss the benefits of the new products with hair care expert Dr. David Kingsley and stylist to the stars, Johnny Lavoy. Empire is a leading producer of innovative product launches and serves brand marketers and agencies from every industry as a creative and production partner of innovative product launches and rollouts.

Fashion's Night Out has become one of the largest citywide events in New York and it is expanding to an increasing number of cities around the world every year. This year marked its 4th year and was the biggest yet, with over 500 retailers participating in the U.S. alone. As part of this shopping extravaganza, Scoop NYC hosted a block party in the Meatpacking District and Empire Entertainment served as their production partner. Scoop NYC's Fashion's Night Out Block Party was a free event that took place on Washington Street between 13th Street and 14th Street. Mick Boogie was the DJ for the evening and he provided an excellent mix of tunes for the streets filled with Fashion's Night Out shoppers. The highlight of the night was when Brooklyn-based electro pop band, St. Lucia, rocked the main stage with a 30 minute set that got the entire block packed with fans and spectators. While they performed the Scoop NYC stores were filled to capacity with fashionistas enjoying special promotions from select designer brands and sponsored drinks. Empire provided all staging, audio, and lighting, and managed all of the outdoor logistics for this event. Despite strict city regulations for outdoor entertainment and a short time frame to produce, Empire was able to make a quick turnaround and get the party ready on time.Empire Entertainment is a leading producer of consumer-facing marketing projects in markets worldwide.

When wedding planners, JOWY Productions, received the request from a bride-to-be to surprise her future husband with his favorite musician, they turned to Empire Entertainment to deliver Elvis Costello for the occasion.Taking place outdoors, amongst the mountains of Park City, UT the intimate wedding reception called for a solo performance by the Grammy award winning, and Rock & Roll Hall of Fame member.After an introduction by the bride, Elvis took to the stage, as the groom, (whose family describes at the worlds biggest Elvis Costello fan) nearly dropped to the floor. After the initial shock wore off, the groom joined his bride on the dance floor, directly in front of Elvis as he began to perform his 6-song set. The crown sang along as he performed his hits including “(The Angels Wanna Wear My) Red Shoes,” “(What’s So Funny ‘Bout) Peace, Love and Understanding,” and “Every Day I Write the Book.” Songs that made a huge splash included the jazz classic, “Makin’ Whoopee!” and “Alison,” where Elvis changed the lyrics to include the bride’s name. Towards the end of the set, Elvis got the entire wedding party up on the dance floor as he performed an exciting version of “Pump it Up.”Following his performance, Elvis participated in an intimate meet & greet with the bride, groom, and their immediate family. Elvis also signed their wedding guest book, as well as a drum skin for the groom, who drums along to the Elvis Costello classics at home.Empire was responsible for negotiating, contracting and arranging travel and accommodations for Elvis Costello, as well as working with the wedding planner to coordinate all schedules, logistical and technical aspects of his performance, while keeping the performance a secret.Empire Entertainment is a leading producer of private and corporate events in the U.S. and around the world.

When a longtime Empire client and notable Russian family sought to celebrate their 40th wedding anniversary in New York City, they turned to Empire to serve as their producer. The event at the historic Metropolitan Club on Fifth Avenue and 60th Street was attended by an audience of over 200 Russian oligarchs, political figures and celebrities, and included over a dozen performances by many of Russia's and the world's biggest stars.

The evening began with an elegant cocktail reception in the Metropolitan Club's Great Hall with its marble walls, imposing staircase and lavish ornamentation. The anniversary couple greeted and posed for photos with arriving guests in a receiving line while a team of Russian hostesses received gifts from the attendees. At the center of the Great Hall, a large bar stood with giant ice sculptures formed to create ice buckets for magnums of champagne. After the cocktail reception, guests moved upstairs into the President's Ballroom where Empire had created an elegant dinner setting. Guests were seated at the lavish tables, each set with custom-made gold and salmon-colored damask linens and chair covers, gold plates, glassware & flatware, hemstitched napkins embroidered with the family crest and ornate floral displays of peach, yellow and pink roses.

The program began with welcome remarks by emcee and Russian television star Yana Churikova who conducted the entire evening's program in Russian. Yana then introduced a video about the couple that set the theme for the evening. Since the couple met at a train station, the video and the segments of the evening would each reflect a different 'station' of their lives including periods in Tajikistan, Europe, Israel the the United States. Performances included a 45 minute set by International superstar Julio Iglesias and his full band, Russian crooner Alexander Kogan, Lev Leshchenko, hockey player Vladislav Tretiak and ethnic performers from Tajikistan. At the conclusion of the dinner, a surprise performance by a real Gipsy orchestra of singers and dancers got the guests on their feet and led them to the extraordinary, historic West Lounge that Empire had transformed into a nightclub cabaret.

On one end of the room Empire had created a huge proscenium stage finished with architectural details that perfectly matched the room, a large custom dance floor featuring the family crest and cabaret seating at tables appointed with burgundy and gold linens and chair covers and, red flowers with red, Baccarat-style cut glass votives. The candle and pinspot-lit tables gave off a gorgeous red & gold glow beneath the gorgeous ceiling frescoes. Yana Churikova then introduced the last surprise performance of the evening, the legendary Diana Ross, who performed a 45-minute set of her greatest hits including "I'm Coming Up," "Mr. Postman," and "You Can't Hurry Love," that had the entire audience dancing.

For this ambitious program, Empire was responsible for overseeing every detail from event design and decor to production, staging, talent logistics, stage management, catering planning, staffing and flow. Joining the project was decor partner Colin Cowie Lifestyle and the Metropolitan Club provided extraordinary service.Empire is a leading producer of private events, parties and milestone celebrations and has worked extensively for many of Russia's most prominent families.

When a powerful headline performer was needed for the closing night of a week-long meeting, Benchmarc360, Inc. worked with their strategic entertainment partner, Empire to contract and deliver the legendary Sammy Hagar for a high-energy hard rock show. With his backing band The Wabos, the former Van Halen frontman performed a surprise 60-minute set at the Gaylord Palms convention center for the client's 1,500 guests. The performance included all of his greatest hits, such as "I Can't Drive 55", "Right Now", "Why Can't This Be Love", "Mas Tequila", "(There's Only) One Way To Rock", "Finish What Ya Started", as well as a medley of Montrose songs. Sammy Hagar and the audience were having so much fun that he added an impromptu second encore, covering the Beastie Boys' "(You Gotta) Fight For Your Right (To Party!)". Following the extraordinary concert, Sammy Hagar participated in a Meet & Greet and photo-op with approximately 30 of client’s VIPs, including the CEO of the company. Empire has been recommending, securing, and producing headline entertainment for private events since its inception in 1993. We pride ourselves on suggesting the best possible entertainers for our clients based on their attendees, budgets, and event objectives.

A global culinary journey, reimagined as a single immersive night.

To launch Around the World in 80 Plates and preview its highly anticipated finale, Bravo set out to break from the traditional event format, creating an experience that would transport guests across continents through food, culture, and performance.

At the center of the concept were three large circular turntable stages, each designed with three distinct international vignettes. Across nine countries, guests moved through environments layered with authentic props, furniture, and custom scenic details, from a French countryside with live grass and charcuterie to the beaches of Thailand with powdery white sand. As the stages rotated on cue, so did the experience, revealing new destinations alongside live entertainment including flamenco guitarists, Brazilian samba percussionists, Indian sitar players, a Chinese lion dance, and a Bollywood-inspired Bhangra performance. Each transition was paired with culturally specific cuisine and cocktails, guiding guests from French cheeses to Moroccan specialties and beyond.

Interactive moments added another layer of engagement, with games like Guess and Flip and Taste the Exceptional Ingredient inviting guests to test their global knowledge. Every element worked together to create a fully sensory experience where guests could taste, touch, hear, and see the world unfold around them.

Our team led the concept, design, and full-scale production, delivering a dynamic, multi-sensory environment that captured the spirit of the series and brought Bravo’s vision to life.

One of the toughest challenges when selecting a business speaker is finding someone with truly global appeal. Empire was presented with such a challenge by a global technology company, who looked to present a speaker that would appeal to an audience comprised of attendees from over 140 countries. To answer this challenge, Empire recommended a speaker that Time magazine heralds as one of the top 100 heroes and icons of the century, the founder of The Chopra Foundation and the Chopra Center for Wellbeing, Dr. Deepak Chopra. As an author of more than 65 books, that have been translated into 35 languages and sold more than 20 million copies worldwide, Dr. Chopra’s international recognition and profile as “one of the pre-eminent leaders of the mind-body-spirit movement” were the perfect fit. In the center of an audience of over 12,000 people at the Air Canada Centre in Toronto, Canada, Deepak Chopra circled the stage as he delivered a 15-minute keynote and participated in a 10-minute moderated Q&A discussion with a company executive, where he covered the topics of Leadership, Spiritual Solutions: Answers to life’s great challenges, and The Future of Wellbeing . The Future of wellbeing speaks to the world as it is today and the importance of wellbeing in all aspects of life: Spiritual, Physical, Economic, Career and Social. One of the highlights of the presentation was when Dr. Chopra spoke on the impact of digital and social media and the impact it is having on our wellbeing, which really rang true to the global technology audience that surrounded him. Following his presentation, Dr. Chopra participated in a meet & greet session with VIP guests and client senior management. Empire handled the negotiation and contracting of Dr. Deepak Chopra’s services, coordination of all logistics, including precision international arrival and departure planning between Dr. Chopra’s teaching schedule in Chicago, and his radio show in New York, as well as all onsite management.Empire is proud to present many of the world’s leading speakers and is a leading source for keynote speakers of global stature.

Following a successful installation in Los Angeles, renowned advertising firm Crispin Porter & Bogusky turned to Empire to recreate a unique consumer promotion for their client Old Navy in New York City & Tokyo. With well-established offices in both cities and a strong background in producing consumer-facing stunt activity in high traffic areas, Empire was the perfect activation partner for this project.

The purpose of the 3-city event was to generate public awareness of the Old Navy brand as the trendsetter in summer fashion and footwear.

The concept for the project was to create a giant, 10 ton ice cube with hundreds of colorful Old Navy flip-flops frozen inside. Through the course of the hot summer day, the ice would melt, thus freeing the flip-flops for the public to take. In New York, Empire took over the north side of East 17th Street at Union Square to install the mammoth 7' square block of ice. During the course of the day, thousands of passersby interacted with the ice block and got into the spirit of summer by participating in hula hoop competitions for prizes.In New York Empire assisted provided all onsite production supervision and staffing. Empire also assisted with venue selection, coordinated with the ice vendor, staffed and trained a team of brand ambassadors, produced custom 4-sided signage and provided onsite management of the event.In Tokyo, the event coincided with the grand opening of the first Old Navy store in Japan -- at Odaiba's premier shopping mall DiverCity Tokyo Plaza. Building the ice block at this prime location garnered an thousands of interactions and brand impressions over the course of the day. Empire's New York City and Tokyo offices oversaw every aspect of the Tokyo event including venue selection & acquisition, sourcing of and coordination with the local ice vendor, staffing and training a team of brand ambassadors, production of custom 4-sided signage, event budgeting, translation, cultural consulting, and onsite management of the event. Empire also worked closely with the Old Navy and Gap Japan clients to ensure effective communication amongst all parties in the United States and Japan.With abundant international resources, Empire Entertainment is a proven leader of executing innovative, consumer-face brand marketing projects across worldwide markets.

2012 marked the second year of Empire's partnership with Games for Change, and the ninth year of the G4C festival, itself. This year, festival-goers enjoyed more than 50 presentations — over three days and in four different venues — staged by the game industry's best and brightest. Outside the various conference rooms and auditoriums, presenters and attendees mingled and matched. Highlights of the 2012 Games For Change Festival included an awards ceremony honoring the best socially-conscious games of the year, an arcade where attendees could play the nominated games, and a keynote presentation by Atari founder and one of "The 50 Men Who Changed America", Nolan Bushnell.Games for Change is the leading global advocate for the development of games that contain and promote educational and social messaging. The Games For Change Festival is the cornerstone in the organization's event calendar.Empire is a leading producer of festival and not-for-profit programs.