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The First Annual OZY Fusion Fest

The First Annual OZY Fusion Fest

New York City

July 2016

Ozy Media, in partnership with presenting sponsor, Fusion Media, launched the inaugural OZYFusion Fest, a fresh and unique addition to New York City’s busy summer festival calendar. Billed as “TED meets Coachella” and “Aspen Ideas + Burning Man,” OZY Fusion Fest was an experiential festival of ideas that presented music, current affairs, humor, politics, technology, food, art, and social interaction in one memorable day and evening. Although Ozy.com was founded in 2013 and boasts a rapidly growing base of over 20 million monthly users, OZY Fusion Fest was in many ways OZY’s coming out party, a chance to celebrate with its diehard readers, and to introduce itself to an entirely new group of fans.

Over 2,000 attendees descended on Central Park’s Rumsey Playfield to enjoy over ten hours of thought-provoking and highly-entertaining programming. By the time doors opened at 10:30 AM, it was 90 degrees in the shade, but a line had already formed of eager guests waiting to get inside.

Once guests entered, they were emerged in the completely transformed Rumsey Playfield. In addition to the main stage, a series of large tents each adorned with custom signage, designed with a colorful graffiti splash and furnished with colorful seating and displays. Individual spaces included the Town Square Stage, Chef’s Tent, Good Sh*t Bazaar, Intel Theater, Virtual Reality Theater, a VIP tent, and an Ask OZY station in addition to food & beverage kiosks and open air activity spaces.

On the main stage, the day kicked off with author and thinker Malcolm Gladwell, delivering an electrifying and very personal speech on the state of College Admissions in the U. S. Hint: we have a lot of work to do. Columbian musical superstars Choquibtown then brought their Latin /Caribbean grooves to the crowd followed by a hilarious conversation with Broad City’s Ilana Glazer and Abbi Jacobson, moderated by WNYC’s Phoebe Robinson. Asthe afternoon cooled and the sun set the audience danced and sang to hour-long sets by Grammy Award performer Andra Day, Wyclef Jean and Black Eyed Peas’ will.i.am.

Across the field, the Town Square Tent provided a more intimate setting and an opportunity for many deep discussions. OZY Founder Carlos Watson led a series of interviews with political heavyweights and thought leaders. Former Chief of Staff and republican strategist, Karl Rove, weighed in on this year’s Presidential election followed by New Jersey Senator Cory Booker, who discussed the Black Lives Matter movement and his views on the most urgent issues facing the incoming president. Editors Cole Bolton and Ben Berkley of The Onion led their own political panel discussion in their unmistakably irreverent style. Darren Walker, President of the Ford Foundation, sat down with Laurene Powell Jobs, Founder of the Emerson Collective, and will.i.am to discuss their visions for the future of philanthropy in education. HBO rising comedy star Issa Rae delivered a multimedia comedy set, while other Town Square participants included Grover Norquist, Island Records & Golden Eye Resorts Founder, Chris Blackwell, Judy Smith, Beatbox House, artists Kazuhiro Tsuji and Zaria Forman, and more.

For the foodies in the audience, Chef Alex Guarnaschelli, host of Chopped and founder of Butter Restaurant in New York City, led a series of live cooking demos, curated discussions, and food samplings in the Food and Beverage Experience tent. She was joined by her friends Miroslav Uskokovich, celebrated pastry chef at Gramercy Tavern, as well as Benjy Kirschner, sommelier and owner of Wilson Daniels wine. Chef Guarnaschelli also curated the menus provided by Summer stage concessions managed by Brooklyn Flea’s Smorgasburg, allowing guests to purchase items that were exclusively available to OZY FusionFest attendees.

In between stage programming, guests meandered through the Good Sh*tBazaar, a live version of OZY’s online content vertical, where unique vendors and products were showcased alongside prized pieces of art, including Kazuhiro Tsuji’s famed (and giant) Abraham Lincoln head sculpture. Vendors included the Ugly Fruit Guy, a rock &’ roll celebrity stylist, a digital photo booth, and a register to vote station. Lounge furnishings situated in the center of the Bazaar provided guests with a shaded area to relax while waiting for the next program to begin.

And those lucky enough to have purchased a VIP ticket were able to enjoy a stage-side lounge complete with hosted beer, wine, and food.

As if all of the above wasn’t enough, guests had the opportunity to screen original films and content by the likes of Bill Gates in the Intel Theater, walk on Mars via a VR experience, watch artworks created live in an open air art zone, and reimagine what future high schools might belike via the XQ Super School Project.

Duo of Comedy Greats: Tom Papa & Sebastian Maniscalco

Duo of Comedy Greats: Tom Papa & Sebastian Maniscalco

Lake Tahoe, NV

July 2016

​It isn’t easy to entertain a room full of celebrities, but Empire was asked to do just that for a financial services company holding an annual celebrity golf tournament in Lake Tahoe. To fill the bill, we contracted Tom Papa and Sebastian Maniscalco, two of the top comedians touring today.  

Tom Papa starred opposite Matt Damon in the Steven Soderbergh film, The Informant, and is the host of the hit SiriusXM show, ‘Come to Papa.’  He was also personally chosen by Jerry Seinfeld to host the NBC series, ‘The Marriage Ref’. Tom had a recurring role opposite Julia Louis-Dreyfus on the CBS series, ‘The New Adventures of Old Christine’, and starred in his own NBC series, ‘Come to Papa.’  He is a regular guest on The Tonight Show with Jay Leno, Conan, and The Late Show with David Letterman, and regularly opens for Jerry Seinfeld.

Sebastian Maniscalco is the proverbial “next big thing” in the world of comedy. A 2014 American Comedy Award nominee for Best Club Comedian, Sebastian is a frequent guest on networks such as Showtime and Comedy Network, and has made appearances on The Tonight Show Starring Jimmy Fallon, Late Night with Seth Meyers, and Conan. Of Sebastian’s performance, our client said "I've never laughed so hard from a comedian in the past. He was so animated and got a cardio work out on the stage.”

Empire recommends, secures, and produces entertainers for special events throughout the world and are proud to have delivered many of the most acclaimed comedy performers including Billy Crystal, Jerry Seinfeld, Chris Rock, Jim Gaffigan, Kevin James, Dave Chappelle, Brian Regan, Louis CK, Dana Carvey, Seth Meyers, Jon Stewart, Stephen Colbert, John Oliver, Broad City, and dozens more for our clients' programs.

Herbert Smith Freehills Summer Party

Herbert Smith Freehills Summer Party

Tokyo, Japan

July 2016

The annual summer party held by Herbert Smith Freehills was held again this year at the Ritz Carlton, with over 250 guests in attendance.

Special attention was given towards the decoration of the room with the usage of vertical banners hung from the ceilings as well as structures placed on the party floor.

The guests entering into the room were instantly transported from Tokyo to the Middle East and Africa, the two main themes of the party.

Rin Nakashima on the Japanese Koto brought to the venue a wide range of sounds, with songs specifically arranged for this event. She was joined by her colleagues on guitar and drums and they rearranged well-known songs in a Middle Eastern and African fashion, further adding to the ambiance of the evening.

The party finished off with a special sand art performance by the duo group Emullenuett, with images shifting and constantly changing on the screen—a journey that took the guests around the world and the various regions that Herbert Smith exists.

Empire’s Tokyo-based Asia division was responsible for all event production and management, technical production, and artist coordination.

Casper House Pop-Up in LA

Casper House Pop-Up in LA

Venice Beach

June 2016

​Following a successful 2015 run on Abbot Kinney in Venice, CA, online mattress retailer, Casper, opened a second pop-up shop, dubbed the“Casper House” on the “Coolest Street in America.”

Conceived as an illustrated house erected inside a brick and mortar store, this playful concept perfectly integrated Casper’s whimsical nature while providing practical & cozy areas – in the form of bedrooms – for guests to try out the Casper product line which includes mattresses, sheets, and pillows. The shop also hosted numerous events over the course of its run such as cocktail events, influencer parties, and even yoga classes! Interior walls were built on castors to provide flexibility for the space to function for multiple purposes.

The initial two-month Summer run was so successful that Casper extended the project to eight months to run through the holidays!

Learn more on Casper's blog here

Playworks Celebrates 20th Year Anniversary at Second Annual Get in the Game Gala

Playworks Celebrates 20th Year Anniversary at Second Annual Get in the Game Gala

New York City

June 2016

​Playworks celebrated its 20th anniversary by raising more than $200,000 at the second annual New York Get in the Game Gala, recognizing Inspiring Leadership Honoree ESPN and Most Valuable Principal Heather Foster-Mann of Brooklyn’s PS 133 William A. ButlerSchool. This school year, acclaimed nonprofit Playworks will provide safe, healthy, and inclusive play for nearly 900,000 children in more than 1,800 elementary schools nationwide to reduce bullying, increase physical activity, improve learning, and promote social and emotional skills.

The evening featured remarks from Olympic gold medalists Edwin Moses and Benita Fitzgerald Mosley, a live auction led by CK Swett, entertainment from Grammy-nominated artist John Forte, and international recording artist ELEW, recess games, a friendly pingpong tournament, plus food and drink. Funds raised support the expanding efforts of Playworks to bring the power of play to every girl and boy in New York and beyond.

To help make this event a success, Empire produced the fundraiser at the elegant TriBeCa Rooftop venue, where we transported guests from the ballroom to the playground on the transformed rooftop space. Attendees enjoyed stunning Manhattan views and experienced play through sophisticated and immersive activations of traditional recess games like Four Square, along with life-sized installations of Chess, Jenga and Connect 4.

Working closely with Playworks, Empire served as the event producer, managing elements including venue, décor, technical production, and performing talent.  Empire is a leading producer of fundraising events and we are honored that Playworks continues to work with us to produce successful events.

To support or learn more about Playworks, please visit www.playworks.org

Happy Hearts: 2nd Annual Fight for Education

Happy Hearts: 2nd Annual Fight for Education

New York City

June 2016

Philanthropist and supermodel Petra Nemcova and the Happy Hearts Fund team called on Empire once again to produce their 2nd Annual Fight for Education gala in the renowned Hammerstein Ballroom. Leaders from finance, sports, and fashion gathered to support the Happy Hearts Fund mission to rebuild safe, resilient schools in areas impacted by natural disasters.

The action-packed evening was kicked off by internationally-acclaimed tenor James Valenti and soprano Jessica Fishenfeld, singing the National Anthem. After the moving performance, veteran sports announcer Mark Fratto invited Petra to the ring to thank the guests for their attendance and lead a traditional ten-bell salute, honoring the passing of Muhammad Ali.

The night proceeded with six fights featuring amateurs in finance representing Blackrock, Deutsche Bank, and Oppenheimer, among others. Models Hind Salhi and Arlenis Sosa also showcased some exciting boxing in support of the cause. The last bout consisted of acclaimed professional MMA fighters Nick Pace and Julio Arce.

In between the action, auctioneer Patrick Tully led the live auction of eight lots, including a trip to Monaco and Cannes to experience the famous Formula E-race on the Monaco Grand Prix F1 track, and a special VIP package to the Victoria’s Secret Fashion Show. As a compelling finale to the event, Ms. Petra “Trouble” Nemcova surprised guests by taking on comedian Dane “Kiss The” Cook in an entertaining fight using cupcakes, whipped cream, and chocolate syrup.

Throughout the elevated evening, the nearly 400 guests were treated to a three-course meal of caprese salad, chargrilled filet of beef, and family-style desserts for a sweet finish, all catered by Abigail Kirsch.

Over $1.1 million was raised as a result of the Fight for Education gala, continuing the exciting annual tradition benefiting the Happy Hearts Fund.

Empire was proud to be a part of this creative fundraising event, having been the producer of Happy Heart’s annual events for the last six years and is a leading producer of not-for-profit events globally.

To learn more about the Happy Hearts Fund, please visit www.happyheartsfund.org.

The Lowline Underground Garden Party: Celebrating the Vision for the World’s First Underground Park

The Lowline Underground Garden Party: Celebrating the Vision for the World’s First Underground Park

New York City

June 2016

The team behind the Lowline has been working for the past several years to generate support and awareness for their vision to convert an historic underground trolley terminal on Manhattan’s Lower East Side into a subterranean public park. Using breakthrough solar technology for natural sunlight illumination and plant growth with cutting-edge design, the Lowline will be the world’s first underground park, adding a much needed acre of green space to the neighborhood.

The Lowline opened the Lowline Lab, a long-term laboratory and exhibit open to the public, designed to showcase the power and potential of the technology to grow and sustain a wide variety of plant life. Located inside an abandoned market on the Lower East Side just two blocks from the proposed site of the future park, the Lowline Lab serves as a prototype, letting the public preview what's to come. Over 60,000 visitors have come to date and dozens of free community-based programs have been held.

The Lowline held its inaugural spring benefit at the Lowline Lab, to raise funds and welcome guests into an underground, other-worldly garden experience.

Guests were greeted by scantily clad nymphs in body paint and ivy, tempting them to drink tequila spiked elixirs from flower-covered watering cans before moving deeper into the Garden of Eden. An interactive cocktail hour allowed guests to pour their own drinks from irrigation wall taps, where specialty cocktails were surrounded by plants, herbs, and spices. Guests could also add basil, mint, and lavender to add infusions and garnishes to their drinks.

The evening included a seated dinner where attendees enjoyed a DIY-style meal featuring an “interactive salad” that required chopping their own vegetables and an entree that encouraged guests to eat with their hands and serve each other from the family-style dishes. The appetizing menu was created and curated by Chef John Fraser of Nix, Narissa, and Dovetail.

The program featured speeches by Lowline Co-Founders Dan Barasch and James Ramsey, and honored Openbox’s Marquise Stillwell and Lowline Young Designer student, Nasir Mouzon-Cooley. CK Swett hosted the live auction, garnering over $50,000 in proceeds for auction lots that included a trip to Tuscany and a video message from singer/songwriter Sia.

Amber Martin, vocalist and comedic performance artist, closed out the program with an original three-song, jaw-dropping performance with chosen musical and comedic vignettes from her fascinating repertoire of characters. The audience could not keep their eyes off of her. DJ Sammy Kim created the playlist for the evening.

Empire is honored to serve as the Lowline’s event producers since 2013 and proud to support the creation of the world’s first underground park.

To learn more about the Lowline, visit http://thelowline.org/

The Goo Goo Dolls Perform for a Major Technology Conference

The Goo Goo Dolls Perform for a Major Technology Conference

Las Vegas, NV

June 2016

Empire recently worked to provide headline entertainment at an annual user conference that brings together thousands of thought leaders from the fields of business and information technology to solve the world’s most complex business technology problems.

For this year’s conference, the first in Las Vegas, conference producers, Invision Communications, chose Empire as their partner to secure and produce the headline entertainment for the opening night Customer Appreciation Event.

Working closely with the Invision team, Empire supported an artist selection process and was able to quickly deliver multi-platinum selling and Grammy award-winning artists, The Goo Goo Dolls. Fresh off their new record release, the Goo Goo Dolls delighted the crowd of approximately 4,000 attendees with all their classic songs including "Iris", "Slide", and "Broadway", as well as a mixture of new music from their latest release.

The Goo Goo Dolls performed on a massive stage in the tiered Grand Garden Arena, underneath a monumental projection wall. DJ Ravi Drums played a warm-up DJ set prior to the band taking the stage. The band also participated in a VIP meet & greet.

Empire and Invision worked closely on all creative, logistic, and production details to ensure a smooth experience for the client and band and to promote the best possible experience for the attendees.  

Empire is a leading resource for delivering and producing headline talent for corporate conferences worldwide, and a proud to partner to organizations like Invision Communications.

The Fragrance Foundation Awards Hosted by Alec Baldwin

The Fragrance Foundation Awards Hosted by Alec Baldwin

New York City

June 2016

For the fourth consecutive year, Empire served as producer of the Fragrance Foundation Awards, the fragrance industry’s premier event celebrating outstanding achievement and creativity.  

Held at Lincoln Center’s Alice Tully Hall, the evening began with guest arrivals and an elegant cocktail reception in Alice Tully Hall’s outdoor sunken plaza and soaring glass atrium. Amidst a series of freestanding walls printed with the designs, guests mingled and sipped champagne while VIPs walked the red carpet and posed for the press photographers in a tent on West 65th Street.

Once seated in Alice Tully Hall, the evening’s host, critically acclaimed actor, producer, and comedian, Alec Baldwin, kicked off the star-studded award program in his signature style. His humorous opening monologue covered the Fragrance industry and this year’s nominees to current affairs and politics.

Notable program participants included Hall of Fame Honoree and CEO of L Brands, Leslie Wexner, as well as the Lifetime Achievement Perfumer, and Vice President of International Flavors and Fragrances, Sophia Grojsman.

Celebrity presenters included Lionel Richie, Adriana Lima, Petra Nemcova, Karolina Kurkova, Laverne Cox, Eric Dane, Josephine Skriver, Meg Ryan, Nacho Figueras, Leigh Lezark, Jessica Stam, Natasha Gregson Wagner, Tracee Ellis Ross, Stella Maxwell, Mary Elizabeth Winstead and more.

Following the seated Awards program, guests were seated for an elegant, sit-down dinner in the Alice Tully Hall atrium and outdoor plaza—the perfect summer night dining experience. Leigh Lezark & Geordon Nicol of the Misshapes DJ’d throughout the meal.  

The evening ended with an afterparty held at the Lincoln Restaurant. The guests danced to music by the fashion-favorite DJ, Mia Moretti, as they sipped their cocktails and visited various food stations.

The Fragrance Foundation Awards bring together virtually every luxury and consumer brand in the fragrance industry, including Estée Lauder, Ralph Lauren, Tom Ford, Burberry, Giorgio Armani, Tory Burch, Marc Jacobs, Victoria’s Secret, Michael Kors, Givenchy, Elizabeth Arden, LVMH, Dolce & Gabbana, Chanel, Jean Paul Gaultier, Hermès, Lancome, Zegna, Clinique, and Gucci.

Empire is a leading producer of events, award shows, and programs for the luxury brand, fragrance, cosmetics and fashion industries.

Executive Fight Night VI

Executive Fight Night VI

Tokyo, Japan

May 2016

​Would you go through weeks of hardcore boxing training while working full-time and then climb into the ring in front of hundreds of your friends and coworkers for a great cause?

That’s what 16 amateur fighters did for “Executive Fight Night,” a semi-annual Vegas-style boxing event designed for business executives to blow off some steam and raise funds for a good cause. Empire Japan was once again proud to produce such an exciting event.

The sixth and latest fight night was held at the Tokyo Grand Hyatt. 400+ spectators were wining and dining as their friends and coworkers fought it out in the ring.

Of course, EFN is not just about blowing off steam and testing ones physical ability. Over ¥10 million in proceeds from this event, a EFN record, has been raised for Shine On! Kids, an organization devoted to bettering the lives of children in Japan who are battling cancer.

Empire once again proves to be the leading producer of fundraising events and was thrilled to help produce yet another successful Executive Fight Night.​

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