What Were Producing

The 2014 Webby Awards

The 2014 Webby Awards

New York City, NY

May 2014

May 19, 2014, marked the 10th consecutive year that Empire has produced The Webby Awards— the internet's most important annual event. This year, web achievements by celebrities including Taylor Schilling, De La Soul, and the Jamaican Bobsled Team were celebrated alongside accomplishments of Lawrence Lessig and VICE Media.

Empire produced the 18th Annual Webby Awards at Cipriani Wall Street in NYC, where attendees first mingled and enjoyed Cipriani’s famed Bellinis and passed hors d’oeuvres during a perfect Spring cocktail reception.

Patton Oswalt was uproarious as host for the third straight year, opening by asking the guests to stop looking at the internet on their phones so that he could talk to them about the internet.

But as always, it was the Webbys renowned five-word acceptance speeches that stole the show. Some winner’s speeches were funny, such as Ylvis (who were behind the “What Does the Fox Say?” song and video), who simply said, “We came for free food,” while others proved that five words are enough to say something more profound, such as VGNC’s Executive Producer who exclaimed, "Peace and glory to Ukraine!"

One of the more interesting moments of the night came when Bansky was named the Webby Person of the Year by the legendary godmother of punk, Patti Smith. Unwilling to appear publicly, Banksy had Patton Oswalt open a golden envelope with his 5-word acceptance speech. However, the card inside appeared to have been censored, leading Patton to say, “Oh….somebody painted over it”. Whether that was the elusive artist’s five-word speech was anybody’s guess.

Perhaps for the first time ever, the best speech of the night was not from a winner, and was not limited to five words. After the audience was treated to a stunning video celebrating the 25th anniversary of the World Wide Web, Charlie Rose took the stage and introduced the man who invented the Web itself, Sir Tim Berners-Lee. He made a moving, passionate, and poignant call to action for Web leaders everywhere to continue creating the fabric of the Web, person-by-person, idea-by-idea. The audience leapt to their feet when Lee closed by saying he only needed three words to explain whether the Web would continue to stay free for all people everywhere: “Up….To…Us!”

The Webby is the leading international award honoring excellence on the Internet. Presented by the International Academy of Digital Arts and Sciences, The 18th Annual Webby Awards received 12,000 entries from over 60 countries and all 50 states and generated nearly one billion media impressions worldwide. Empire is honored to have partnered with Recognition Media on the event since 2005.

7th Annual Internet Week New York Festival

7th Annual Internet Week New York Festival

New York City, NY

May 2014

Empire had the honor of producing the 7th annual Internet Week New York festival once again, which featured an array of events around New York City from May 19 to 22, 2013. Event headquarters was positioned at the Metropolitan Pavilion and the Altman Building for the second consecutive year, after a brief hiatus from those spaces in 2012.

With more than 10,000 visitors over the week and hundreds of companies represented, including CBRE, Yahoo!, Quantcast, and NTENT, the space was organized to create separate, yet still cohesive, spaces in which to provide concurrent content. Two stages were sponsored by Evolve Media and USA Today / Gannett, a classroom was sponsored by The Trade Desk, and a lounge was furnished by official design partner, Design Within Reach.

Looking to keep things fresh, sponsors brought in a variety of interesting activities this year, including KBS’s “Inside the Internet” experience, consisting of a single-person unit where individuals spun around in a holographic box with confetti and music, Evolve’s nail art station offering free manicures and custom art, and SheKnows offering samples of gourmet popcorn and juices.

Highlights of the week included:

· The welcome address presented by New York City Mayor Bill de Blasio, who discussed the role of technology within the city.

· A keynote presentation by VICE News, moderated by VICE News Editor-in-chief Jason Mojica with input from participants Richard Wolffe, CIP and Executive Editor at MSNBC.com, Duy Ling Tu, Professor and Director of Digital Media at Columbia University Graduate School of Journalism, and Justine Simons, Senior Producer at the New York Times.

· Webby Sessions which included a conversation between Eva Chen, Editor-in-Chief of Lucky Magazine and David-Michel Davies, Executive Director of the Webby Awards – covering Eva’s experience with brands like Elle, Vogue, Vogue China, and Teen Vogue. The content focused on the evolution of fashion, beauty, and retail in the digital age.

· Chrissy Teigen—celebrity Tweeter, blogger, super model, and Sports Illustrated Cover Model—speaking with Cosmopolitan.com’s editor and sharing her thoughts on the impact of social media on the community of millennial women.

· A live performance by the Blogologues, a live sketch comedy show, in which the internet is performed verbatim by an ensemble of actors, which was met with hysterical laughter by the audience.

Following a similar pattern as past years, the event took over two separate spaces to accommodate longer presentations and conferences. Taking place in the Altman Building, MediaPost held two day-long conferences, OMMA Native and OMMA Social. AdAge's Marketing and Technology Summit rounded out the third and final day.

Empire oversaw the 7th Annual Internet Week New York festival headquarters from conception to completion, coordinating registration for the thousands of guests, stage management and producing all of the presentations in the theater and on both HQ stages, and managing all event sponsors from the design process for their space and all of their needs from load-in to load-out.

Empire is a leading producer of trade events, expos and event marketing / presence marketing installations with extensive experience in the technology industries.

Empire Presents Jason Derulo

Empire Presents Jason Derulo

Miami, FL

April 2014

On April 10, 2014, Empire presented R&B/pop sensation Jason Derulo for a telecommunications giant in South Beach, Florida. Nearly 1,000 guests packed legendary Miami nightclub Mansion for the private performance. Jason was a surprise to the attendees until the CEO started dropping clues about the mystery artist……. over 30 Million Singles Sold Worldwide…..over 1 Billion Views and counting on YouTube…….7 top-10 US Radio Singles in the Top 40 Format….. 17 Million Social Media Fans and Followers. The crowd was already in a frenzy when Jason hit the stage, launching immediately into his smash hit "In My Head". Backed by an electric hype-man and DJ, as well as four dancers, Derulo broke out other hits such as "Riding Solo", "Marry Me", "Watcha Say", and the "Other Side".

But the highlight of the night came when Jason's hype man announced that the next song in the set was currently the #1 song in the nation on the Billboard Top 40. Derulo then broke into "Talk Dirty To Me" which the crowd sang along to word-for-word. Derulo was also playful and interactive with the audience, even inviting some attendees onstage for an impromptu dance contest before playing "Wiggle", the next single to be dropped from his new album, and featuring Snoop Dogg.

Aside from booking and coordinating the performance, Empire also arranged for Derulo to sign 50 CDs and participate in a meet and greet with the client's VIPs prior to the show.

The Africa Center Cultivates Key Donors with “The Lagos Lounge”

The Africa Center Cultivates Key Donors with “The Lagos Lounge”

New York City, NY

April 2014

On April 23rd, 2014, The Africa Center invited an intimate group of VVIP supporters to experience the “Lagos Lounge” — a very special evening of African culture, music and food, presented to cultivate major donors for their capital campaign to complete the Africa Center on Fifth Avenue in Harlem.

The small group of guests arrived at the most unique of settings and one of New York’s best-kept secrets: a private, 100-year-old Vaudeville Theater and hidden architectural gem on the Lower East Side of Manhattan. Unbeknownst to passersby, the Theater is only accessible through a small residential building’s common laundry room. Guests entered the building completely unaware that the unremarkable street entrance would lead them into an eye-opening concert hall.

After lying forgotten as a mannequin storage attic for decades, the cavernous space was lovingly restored by an Academy Award-nominated composer into a world-class recording studio. Today the soaring ceilings and wooden stage are adorned with vintage musical instruments, a cast iron & glass goldfish tank and architectural lighting that create a warm yet haunting environment. Due to the room’s impressive ambiance, candles and old music were all that were needed to set the mood of the evening.

Africa Center Board Vice Chair Chelsea Clinton opened the evening with welcome remarks addressing the important role that The Africa Center will play in the coming years as Africa continues to grow in wealth, influence and cultural significance. Clinton then invited guests to become part of the founding membership program.

Hadeel Ibrahim, the Africa Center Board co-chair, also spoke about the promise of the Africa Center before introducing Tanzania-born British architect David Adjaye who in turn introduced the evening’s first musical artist - East African singer/ songwriter SOMI. SOMI awed the audience with her powerful voice and evocative songs, reminiscent of the music of Sade and Nina Simone.

With just a quick intermission to change the stage over and to refill drinks, Fab 5 Freddy, the long-time host of “YO! MTV Raps” introduced the next and final performer for the evening – Morocco’s Hassan Hakmoun. Hakmoun and his 5-piece group had the audience, which included notable figures like Tom Freston, Jean Pigozzi, Susan Sarandon and Carrie Lowell, on their feet.

Empire helped secure the impossible-to-rent space, brought in Creative Edge to cater and provided both production and design for this event. We were thrilled to curate this evening of international talent and African flavors to facilitate awareness of the Africa Center.

Signature Theater Gala Honoring Mayor Bloomberg

Signature Theater Gala Honoring Mayor Bloomberg

New York City, NY

April 2014

Signature Theatre called upon Empire to help produce their annual gala and create a next-level experience through elevated design, a compelling program and flawless execution, all while showcasing their beautiful new Frank Gehry-designed theatre. With a ceremony paying tribute to theatre artist Ruben Santiago-Hudson and 108th New York City Mayor Michael R. Bloomberg, alongside presenters including Edward Norton and John Oliver, the stage presentation was not only impactful and meaningful, but hilariously entertaining as well.

After guests checked in at the theatre's main entrance on West 42nd Street and VIPs walked the red carpet, they ascended the staircase to discover the lobby, traditionally used as a place to mingle prior to a show, transformed into a formal affair.

Balancing the need to design an elegant evening without challenging the existing design of the venue, we used a palate of steel grays, textured linens, and crisp white flowers, all of which complemented the impressive wood paneling abundant in the space. Specialty and thematic event lighting also helped transform the space for this special night.

During the two simultaneous pre-dinner receptions, guests chatted and prepared for the dinner and stage presentation while being served an array of cocktails and hors d’oeuvres, while live music provided by Graham Keir of Hire Juilliard Performers enhanced the experience. As dinner commenced, guests were welcomed by Executive Director Erika Malin and Gala Co-Chairs Edward Norton and Leslie Bains. Founding Artistic Director James Houghton honored theatre artist Ruben Santiago-Hudson not only for his work in theatre, but also for his personal contributions to Signature Theatre. Comedian and actor John Oliver of HBO's “Last Week Tonight” roasted Bloomberg, bringing down the house with laughter, and also thanked him for his contributions to the success of the Signature Theatre.

Empire is proud to have served Signature Theatre and to support a variety of leading arts organizations as producer of their annual gala events.

The 2014 TIME 100 Gala

The 2014 TIME 100 Gala

New York City, NY

April 2014

Each year TIME publishes the TIME 100: a list of the 100 most influential people in the world. To celebrate this highly anticipated release, TIME hosts an exclusive Gala event in New York City attended by current and past TIME 100 honorees. With its extraordinary mix of world leaders, innovators and celebrities, the TIME 100 Gala is recognized as one of the world’s most high profile annual events and for the 6th consecutive year Empire was proud to serve as the event’s producer. The 2014 TIME 100 Gala took place at the Frederick P. Rose Hall, home of Jazz at Lincoln Center. Participants and performers at this year’s TIME 100 included Carrie Underwood, Pharrell Williams, Seth Meyers, Governor Scott Walker, Sister Rosemary Nyirumbe, Senator Kirsten Gillibrand, Alfonso Cuarón, Robert Lopez & Kristen Anderson-Lopez, and Megyn Kelly, as well as Time Warner Chairman and CEO, Jeff Bewkes, Time Inc. CEO, Joe Ripp, and Managing Editor of TIME, Nancy Gibbs.

The TIME 100 was also attended by a global who’s who of icons from industry, culture, sports, fashion and politics. Some of those in attendance this year included Amy Adams, Katie Couric, Rand Paul, Rupert Murdoch, Barbara Walters, Susan Sarandon, Padma Lakshmi, Christy Turlington Burns & Ed Burns, Jenji Kohan, Frank Ocean, Ronan Farrow, Alice Waters, Charlie Rose, Harvey Weinstein, Matt Lauer, and Arianna Huffington.

The TIME 100 featured red carpets on three floors, an elegant cocktail reception, a seated dinner and program that combined keynote remarks, musical performances, toasts by the evening’s honorees, and an after-party. This year’s gala event was sponsored by Chivas Regal 25 and Citi.

As one of the world’s most high-stature events, the TIME 100 draws extensive global media coverage which this year included the New York Times, Wall Street Journal, the Today Show, Huffington Post, FOX, and many others. BizBash Media named the TIME 100 the #1 Media Event of the Year.

With the world watching through such extensive coverage, the production of the TIME 100 requires precision execution. Empire was proud to work closely with the TIME team to deliver a flawless evening.

Empire’s responsibilities as producer included event design & décor, talent booking & coordination, venue and catering logistics (provided by Great Performances), technical production, broadcast and Internet stream facilities, stage management, staffing, front of house logistics, security and sponsorship activations.

SONY Pictures Television Crackle Digital NewFront

SONY Pictures Television Crackle Digital NewFront

New York City, NY

April 2014

Crackle, a SONY Pictures Television digital entertainment network, partnered with Empire to produce their 2014 Digital NewFront— an annual presentation to advertisers and media covering the digital entertainment sector.

With an exciting lineup of both new, original programs and returning series, presenters such as Bryan Cranston ("The Tightrope"), Chad Michael Murray ("Chosen”), Emmanuelle Chriqui (“Cleaners”) and sportscaster Dan Patrick (“Sports Jeopardy”) were on-hand alongside Crackle executives Eric Berger and James Smith.

The NewFront was held inside Chelsea’s Cedar Lake Center, whose elegant brick walls, high ceiling and flown lighting grid, which are reminiscent of a soundstage, helped to drive home the message that Crackle is an integrated part of the SONY production operations and is actively engaged in producing the content it distributes. The venue featured a main theater as well as an adjoining reception space where guests took photos with Crackle on-air talent.

Within the concise, 60-minute program, Crackle showcased their extensive original programming in the sports, comedy, thrillers, and music categories, featuring the likes of Jerry Seinfeld, John Legend, Robert Downey Jr. and Jeremy Renner. Crackle presented itself as a dynamic and far-reaching network, actively building upon its past success and firmly focused on future growth.

In addition to securing the venue, designing the spaces, managing event logistics, catering and stage managing the complex program, Empire provided all staging and technical production support. The presentation seamlessly fused a large, main LED screen with content shown on a series of six flown plasma screens flanking the set. The stage design served as a perfect vehicle for Crackle to showcase its content for the advertisers and media in attendance.

MediaBizBlogger’s, an online blog that cover the Upfronts and NewFronts each year, gave Crackle’s NewFront a 4.5 out of 5 “Jacks” adding that the NewFront had “great attitude, flow and fun.” Cynopsis’ NewFront Poll declared Crackle’s NewFront as the winner with 65% of readers polled saying that Crackle’s NewFront was the best of this year’s presentations.

Empire continues to set the industry standard for producing outstanding presentations for clients seeking to communicate their mission, motivations and value proposition to key customers. Empire is proud to have served SONY Pictures Television and Crackle for their Digital NewFront.

Lykke Li Headlines The New Museum’s Spring Gala

Lykke Li Headlines The New Museum’s Spring Gala

New York City, NY

April 2014

When The New Museum, one of the foremost institutions for New York City’s au courant modern art scene, sought talent for their private annual spring gala, they turned to Empire for a musical solution suitable for the city’s finest tastes. In search of a singer that would not only impress, but would lift the heels of guests of this coveted invitation, we engaged a chic international sensation: Swedish singer and songwriter Lykke Li.

With two albums successfully under her belt, as well as tracks on films The Twilight Saga: New Moon, Blue is the Warmest Color, and Rust and Bone, Lykke Li is the darling who is wooing the world with her unique fusion of indie, surrealist pop, and electronic music.

On the evening of Tuesday, April 1, Cipriani Wall Street buzzed with artists, dealers, curators, and editors. New York’s elite tastemakers were dressed in burgundy, cardinal, vermilion, and oxblood, befitting of the evening’s theme, “Red or Racy”. Luxury Italian sports car label Ferrari served as the evening’s sponsor, with two new models boldly parked on the sidewalk.

Following a live auction with Simon de Pury at the helm, the evening’s co-host, actress Greta Gerwig, announced that Lykke Li would take the stage by storm.

Her set included her hits “I Follow Rivers”, “I’m Good, I’m Gone”, and “Get Some”, as well as songs from her much anticipated new album, I Never Learn, dropping in May. After her hit show, the singer mingled with the crowd, including the evening’s co-host Stefano Tonchi of W magazine, Cindy Sherman, Derek Blasberg, and Jeffrey Deitch, as well as the museum’s director Lisa Phillips.

For this fantastic evening, we proudly served as entertainment producer, including securing and contracting talent and managing all talent logistics and stage management.

Whether it’s securing headline musical, comedy or variety talent, contracting or handling production or logistical needs, Empire is a leader in delivering the biggest names in entertainment for not for profit event performances.

“Zombeavers” Premiere and After Party at the Tribeca Film Festival

“Zombeavers” Premiere and After Party at the Tribeca Film Festival

New York City, NY

April 2014

On April 19, 2014 the independent horror comedy, Zombeavers, premiered at the Tribeca Film Festival. After the Zombeavers trailer was released online and went viral with millions of views the prior month, the Zombeavers premiere was a widely-anticipated event.

A sold out crowd showed up for the world premiere of the gory Summer thriller at Chelsea’s Bow Tie Cinemas. The film was directed by veteran standup comedian and writer, Jordan Rubin, and written by Al Kaplan, Jordan Rubin, and Jon Kaplan.

Immediately following the screening, guests were invited to join the filmmakers and cast at Trailer Park Lounge, located directly across the street from the theater for the film’s Official Premiere After Party.

Inside the eclectically decorated venue, guests were greeted by world-renowned DJ Mark Ronson, spinning his own mixed versions of hip hop classics for an intimate crowd of 150 guests. In addition to the cast & crew of Zombeavers, attendees include Judah Friedlander, Sean Lennon, Dave Attell, Bennett Miller, Fab Five Freddy, Matthew Lillard, Charlotte Ronson, and Josephine De La Baume.

Guests enjoyed an open bar and array of hand selected hors d’oeuvres, as an animatronic beaver that was actually used in the film provided attendees with a memorable photo opportunity. As guests departed, they were presented with gift bags full of ‘Zombeavers’ branded merchandise.

To see the trailer of this highly anticipated independent film, visit http://www.youtube.com/watch?v=7onFrBK_hKE

The Africa Central Cultivation Event

The Africa Central Cultivation Event

New York City, NY

March 2014

The location might have been TriBeCa, but the vibe was all Africa when the trustees of The Africa Center, in collaboration with Ben Bronfman, Taymour Grahne and Fab 5 Freddy, hosted the first in a series of monthly events in the lead-up to Africa Central, the Center's much-anticipated September pop-up. The eclectic crowd - including well-known figures from the worlds of art, film, fashion, finance and philanthropy - mingled easily against the backdrop of Moroccan-born photographer Hassan Hajjaj's sold-out show.

Hajjaj, whose work features in permanent collections on both sides of the Atlantic, including LACMA and The V&A, is set to design the cafe for Africa Central. Architect David Adjaye, art dealer and curator Jeffrey Deitch, fashion designer Ozwald Boateng, and African Film Festival founder Mahen Bonetti have committed to Africa Central's 10-day program and will be collaborating to produce various events.

The event drew over 400 guests to the Taymour Grahne Gallery, and DJ Rich Medina spun a set of Afro-Pop while guests sipped rum drums generously donated by Starr African Rum.

When it formally opens in 2015, The Africa Center will be the world’s leading hub for contemporary and traditional African art, culture, policy and business. Through world-class programming and a global network of partner institutions, The Africa Center will shape U.S. - Africa engagement, transform how Africa is understood in the United States, and provide a new cultural landmark in New York City.

The Africa Center is committed to to exploring a broad range of issues affecting the African continent, from education and the environment to economics and governance, while maintaining a core commitment to art and culture.

Africa Central, a cultural pop-up event, will open in The Africa Center's unfinished space at One Museum Mile in September 2014 as a temporary pop-up experience. Visitors to Africa Central will have the opportunity to participate in a various events, from performance and visual arts, to fashion and food, educational outreach and more.

To learn more about Africa Central and the Africa Center visit www.theafricacenter.org

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