Target Owned Brand Partner Summit
Each spring, Target brings together its Owned Brand Business Partners, leadership and team for a multi-day summit designed to inspire collaboration, celebrate innovation, and align on the future of the business. Hosted across Brooklyn, the immersive experience blended high impact programming with elevated hospitality, creating an environment that felt both strategic and deeply experiential.
The three-day summit featured dynamic general sessions, breakout discussions, leadership meetings, experiential activations, curated networking opportunities, and a nationwide livestream that extended the experience beyond the venue walls. Highlights included an interactive strategy showcase and capabilities expo, curated store walk experiences throughout the city, and an offsite reception infused with local Brooklyn flavor.
Our team led end to end event execution, overseeing production design, venue and budget management, breakout programming, stage management, transportation logistics, food and beverage, décor, print production, and the offsite experience. The result was a thoughtfully produced summit that balanced Target’s business strategy, innovation, and meaningful connection in a way that felt distinctly on brand.
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Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
